Too much data, not enough insight?
That’s never a problem with Omni — an open operating system that helps marketers orchestrate better outcomes. Fueled by a decade of innovation and 50,000 global users, Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
In the News
Beet.TV: Contextual AI Empowers Advertisers with Customized Audiences
As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience. Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual…
Digiday: Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: “This integration legitimizes influencers as…
Digiday: Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies. Our Chief Experience Officer,…