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SAMSUNG 43-inch Class SERIF QLED - 4K UHD Quantum HDR 4X Smart TV with Alexa Built-in (QN43LS01TAFXZA)

Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in QLED TVs by SAMSUNG
$977.95
Pay $81.50/month for 12 months, interest-free upon approval for Amazon Visa

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Ask to play music and games, check the weather, control your smart home, and more with this smart TV.
Alexa Built-in Learn more

Alexa Built-in

This smart TV has been certified by Amazon. Select Alexa Built-in smart TVs are Push-to-Talk and require pressing and holding the button on your remote to talk to Alexa, while other smart TVs have hands-free available with Alexa. Please see product details.

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Purchase options and add-ons

Screen Size 43 Inches
Brand SAMSUNG
Display Technology QLED
Resolution 4K
Refresh Rate 60 Hz
Special Feature Flat
Included Components Samsung Smart Control, User Manual, The Serif Standard Smart Remote, E-Manual, Power Cable
Connectivity Technology HDMI
Aspect Ratio 16:9
Product Dimensions 16.4"D x 38.8"W x 40.5"H

About this item

  • THE SERIF DESIGN: This unique collaboration between Samsung and the award winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
  • 100% COLOR VOLUME WITH QUANTUM DOT: Quantum Dots produce over a billion shades of color that stay true to life, even in bright scenes
  • NFC ON TV: Experience the one-touch sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music.
  • THE SERIF AMBIENT MODE+: Elevates your space by turning a blank screen into décor, artwork, pictures or other visuals. Comes with the Bouroullec palette, available only on The Serif
  • QUANTUM PROCESSOR 4K: This powerful processor uses deep learning AI to transform everything you watch into stunning 4K.
  • ALEXA BUILT-IN: Voice control your TV and your day, hands-free. Just ask Alexa to change the channel, search for movies, play music, control smart home devices, get sports updates and more.
  • SMART TV WITH MULTIPLE VOICE ASSISTANTS: This TV comes with your favorite voice assistants built-in and ready to help. Choose from Bixby, Amazon Alexa or Google Assistant
› See more product details

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Price$977.95-6% $1,497.95
Typical: $1,597.95		$1,747.00$1,687.95$1,147.99$1,397.95
Delivery
Get it Jul 31 - Aug 2
Get it Jul 30 - 31
Get it Jul 26 - Aug 5
Get it Jul 30 - 31
Get it Jul 31 - Aug 2
Get it Jul 31 - Aug 2
Customer Ratings
4.34.3 out of 5 stars200
4.44.4 out of 5 stars836
4.34.3 out of 5 stars221
4.54.5 out of 5 stars3,266
4.54.5 out of 5 stars1,483
4.44.4 out of 5 stars1,054
Remote Control
4.9
4.3
4.8
4.0
4.2
4.2
Picture quality
4.4
4.5
4.2
4.2
4.4
4.5
Value for money
3.5
4.1
3.7
4.5
5.0
4.0
For gaming
5.0
3.8
—
3.9
4.0
4.2
Smart Features
4.5
—
4.1
4.1
4.3
3.6
Sold By
Video & Audio Center - Same Day Shipping
Video & Audio Center - Same Day Shipping
Digital Supplies inc
Video & Audio Center - Same Day Shipping
Video & Audio Center - Same Day Shipping
Video & Audio Center - Same Day Shipping
display type
—
QLED
QLED
QLED
QLED
QLED
display size
43 inches
75 inches
65 inches
85 inches
65 inches
65 inches
model year
2020
2021
2021
2021
2021
2021
resolution
4K
4K
8K
4K
4K
4K
operating system
Android
Tizen
Tizen
Tizen
Tizen
Tizen
hardware interface
hdmi
bluetooth, hdmi, usb
hdmi, bluetooth, ethernet
hdmi, usb, bluetooth, ethernet
hdmi, usb, bluetooth, ethernet
bluetooth, hdmi, usb

What's in the box

  • The Serif Standard Smart Remote
  • Samsung Smart Control
  • User Manual
  • E-Manual
  • Power Cable

    • Looking for specific info?

    Product information

    Technical Details

    Additional Information

    Warranty & Support

    Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.
    Product Warranty: For warranty information about this product, please click here

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    Product Description

    It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and tech nology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. DISCLAIMERS: QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

    From the manufacturer

    The Serif 4K Smart TV
    The Serif 4K Smart TV

    Unconditionally Beautiful

    Designed for every place, at every moment, from every angle.*

    *Actual product may differ from image shown.

    How to use NFC on TV

    Woman placing her Galaxy 10 on The Serif

    Step 1

    With the TV screen off, place your mobile device on top of The Serif.

    The Serif connecting to the Galaxy 10 via bluetooth

    Step 2

    Your mobile will connect to the TV via NFC.¹⁰

    The Serif playing music from the Galaxy 10

    Step 3

    Now you can stream music from your mobile on The Serif.

    Woman dancing with her dog to music being played by The Serif

    Step 4

    You can enjoy your content quickly with the fast connection.

    ¹QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television. QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

    ²Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

    ³Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. A Samsung Account is required to set up the TV. Actual user experience may vary. Some features and functions provided by connected devices may not be supported or limited to use. Turn-on TV feature support may vary by model.

    ⁴AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

    ⁵Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice. Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

    ⁶Actual user experience may vary. Compatible devices only

    ⁷Bixby voice command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features. Actual user experience may vary.

    ⁸Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary.

    ⁹Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. The service may not yet be available at the time of purchase of this product. Plan to have the service available late 2020, in certain countries and languages.

    ¹⁰When using NFC on TV, Bluetooth on your mobile will automatically activate.

    Customer reviews

    4.3 out of 5 stars
    4.3 out of 5
    200 global ratings

    Customers say

    Customers like the mobility and ease of setup of the television. They mention that it's easy to move around the room, and that the user interface is fairly straightforward. They appreciate the quality, saying that it has a high quality picture and that it looks really great. Customers also like the appearance, saying it has an incredible industrial design. However, some customers dislike cord damage. Opinions are mixed on performance.

    AI-generated from the text of customer reviews

    Select to learn more
    AppearanceQualityEase of setupMobilityValuePerformanceCord damage
    29 customers mention "Appearance"29 positive0 negative

    Customers are satisfied with the appearance of the television. For example, they mention it looks great, has an incredible industrial design, and is beautiful from every angle. Some say that the picture is clear and crisp, and that it makes a statement in their space.

    "It works well and it’s beautiful. Easy to decorate the room" Read more

    "...Setup was pretty instant and it looks and works perfectly. Picture quality is great. The Samsung TV OS seems fine and normal...." Read more

    "...as the tv stands alone and looks really great. Unlike the "frame" tv, the art is included and free...." Read more

    "...industrial/furniture designers and artists of note, created a gorgeous design here. The bad news: the tv itself is a complete and epic fail...." Read more

    13 customers mention "Quality"10 positive3 negative

    Customers like the quality of the television. For example, they say it's a high-quality, tech-focused 4K television with unique style. That said, some mention the case is sturdy and comes with four strong metal legs.

    "...It seems sturdy on the stand and not fragile...." Read more

    "...Easy to just have internet service without cable and still watch lots of good tv channels..." Read more

    "Everything about this TV is outstanding!..." Read more

    "Stands is very poor quality.I do not think I will use TV stands...." Read more

    8 customers mention "Ease of setup"8 positive0 negative

    Customers find the television easy to set up and navigate. They appreciate the straightforward user interface and the ability to connect media features. They also mention that it's easy to just have internet service without cable and still watch lots of good TV channels.

    "...Setup was pretty instant and it looks and works perfectly. Picture quality is great. The Samsung TV OS seems fine and normal...." Read more

    "...The samsung tv function is a bonus. Easy to just have internet service without cable and still watch lots of good tv channels..." Read more

    "...The picture is clear and crisp. Set up was extremely easy. Over 200 plus TV stations without using a streaming device... all free...." Read more

    "Everything about this TV is outstanding! From ease of connecting media features, picture quality, esthetic of TV its self…the cloud white frame and..." Read more

    4 customers mention "Mobility"4 positive0 negative

    Customers find the TV easy to move around the room. They also appreciate the moving screen savers and the built-in Steam Link.

    "...One of the best features for us is that it can be moved around and just plugged in...." Read more

    "...You can also have it show the weather and moving screen savers or play your music..." Read more

    "...light bleed in the lower left corner, but the TV boasts fantastic motion smoothing, and the built-in Steam Link app is a game-changer...." Read more

    "Very nice TV, easy to move around the room, which kids loved." Read more

    4 customers mention "Value"4 positive0 negative

    Customers appreciate the value of the television. They say it's worth every penny, has a very good price, and is free with a streaming device.

    "...Over 200 plus TV stations without using a streaming device... all free. Plus, the remote uses solar power vs batteries (can also use USB to charge)...." Read more

    "Got a very good price..." Read more

    "Money well spent...." Read more

    "Worth every penny!..." Read more

    14 customers mention "Performance"9 positive5 negative

    Customers are mixed about the performance of the television. Some mention that it works well with their decor, and everything about it is perfect. However, others say that the system doesn't work quite well, they've encountered sudden noises, and Hulu did not work at all.

    "It works well and it’s beautiful. Easy to decorate the room" Read more

    "...The bad news: the tv itself is a complete and epic fail. As in, TOTALLY INOPERABLE AND USELESS. I’m glad it looks amazing when turned off...." Read more

    "...Setup was pretty instant and it looks and works perfectly. Picture quality is great. The Samsung TV OS seems fine and normal...." Read more

    "...The samsung tv function is a bonus...." Read more

    4 customers mention "Cord damage"0 positive4 negative

    Customers are dissatisfied with the cord damage of the television. They mention that it came with a crack in the base and that it broke more seriously.

    "...No power cord damage, no lightning strikes or power surges, no blown fuses...." Read more

    "Just wanted to update my review — Initially, the TV had come damaged but the team was very quick to replace it and send a new one out!..." Read more

    "...But I like it so I can still bear with it. Till recently, my tv broke more seriously, I cannot play any videos on any app and it keeps giving out..." Read more

    "It came with a crack in the base." Read more

    Beautiful design
    5 out of 5 stars
    Beautiful design
    It works well and it’s beautiful. Easy to decorate the room
    Hide
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    Top reviews from the United States

    Beautiful
    5.0 out of 5 stars Beautiful design
    Reviewed in the United States on June 3, 2024
    Size: 55 inVerified Purchase
    It works well and it’s beautiful. Easy to decorate the room
    Customer image
    Beautiful
    5.0 out of 5 stars Beautiful design
    Reviewed in the United States on June 3, 2024
    It works well and it’s beautiful. Easy to decorate the room
    Images in this review
    Customer image
    Customer image
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    Matt F.
    5.0 out of 5 stars Great Design and Function.
    Reviewed in the United States on January 4, 2020
    Verified Purchase
    I’ve never posted a product review but felt compelled to for the Serif TV because of a. How much we like it and b. How little actual user feedback there is about it online.

    I had looked at the first generation of the TV and love the design and the designers. When the second generation came out I decided to purchase it (not generally an early adopter).

    It showed up and was carefully delivered by two delivery people, so it was not mishandled. Setup was pretty instant and it looks and works perfectly. Picture quality is great. The Samsung TV OS seems fine and normal. We don’t have it plugged into anything else, just one cord to the wall and then all of the various streaming services via the built in WiFi.

    One of the best features for us is that it can be moved around and just plugged in. We did a movie night out in our back yard studio for our kids and their friends and it was easy enough to just take it out there with almost no setup....just plug it in. It seems sturdy on the stand and not fragile. I guess if you dropped the whole thing the frame around it might break or crack (it’s plastic), but it doesn’t seem cheap. It works well with our decor etc.
    9 people found this helpful
    Helpful
     Report
    CB
    5.0 out of 5 stars So glad I got this
    Reviewed in the United States on November 30, 2020
    Size: 55 inVerified Purchase
    It's so beautiful. I was able to toss all my boxes (apple tv, firestick, the entire media console table) as the tv stands alone and looks really great. Unlike the "frame" tv, the art is included and free. You can also have it show the weather and moving screen savers or play your music (the sync to your phone to watch video and play music is super easy). The samsung tv function is a bonus. Easy to just have internet service without cable and still watch lots of good tv channels (not all, but a good sample, including foreign language tv in korean and spanish. they even have a 24hr Bob Ross channel..so soothing). Highly recommend over the FRAME, which you to attach to your wall. skip the hassle, this stands on the floor and looks just as pretty.
    17 people found this helpful
    Helpful
     Report
    CD
    1.0 out of 5 stars barely used it, and now dead as a doornail
    Reviewed in the United States on April 14, 2022
    Size: 55 inVerified Purchase
    I think this is the very first product review I have ever shared, guess I am that disappointed and want to help other shoppers with a warning.

    This tv is an absolutely stunning design. The Bouroullec brothers, industrial/furniture designers and artists of note, created a gorgeous design here. The bad news: the tv itself is a complete and epic fail. As in, TOTALLY INOPERABLE AND USELESS. I’m glad it looks amazing when turned off. Sadly, "off" is how it remains at the moment. Have had it for a bit over a year, and it's in a second home where it's hardly had any use (think we've literally watched Season 1 and 2 of Ozark on it, a little Succession, and maybe one film, that's it). Now it's completely dead, won't turn on at all, and Samsung says it's out of warranty. No power cord damage, no lightning strikes or power surges, no blown fuses. Just a completely dead tv...that sure looks pretty in a corner with that white casing and those black steel legs.

    Samsung CX of little help, gave me a number of a repair place to call, and offered zero info on potential repair costs…but then asked me if I want to receive inbound marketing materials from Samsung as we are about get off the call. #Empathy.

    All that said, a friendly word of caution: these things clearly can just "go" at any time, so if you've fallen in love with the look of this particular tv as we did, you might want to consider the extended warranty. I've NEVER had a television just die on me like this, ever; this was my first, and likely last, Samsung.

    I spoke with the recommended “local” repair person, Boris. Super nice, came out to the house, and he and I had to place the tv in his suv. He had no way to diagnose the issue on site. $159 to have him take it away, we shall see what the damage is (literally and financially) soon enough, and given the parts shortages, how long a repair will take.

    Another thing to note: when the tv did work, the picture always seems overly dark (even when adjusting settings), and the volume from the speakers was pretty dismal and muffled, often forcing us to turn on closed captioning. Not so good, but damn, it looks so good in the room when it’s not in use. Maybe I shouldn’t have sent it out to get repaired, and just used it as a thin and elegant plant stand. Buyer, beware.
    19 people found this helpful
    Helpful
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    Hailey
    4.0 out of 5 stars Cool design, not sure about Samsung's TV software
    Reviewed in the United States on January 23, 2023
    Size: 55 inVerified Purchase
    I bought this TV because of this design and I don't regret the purchase! However, when this TV arrived for the very first time, the remote didn't work, and it took us forever to figure out what the issue was with the remote support. At the end they had to send the support to our house to examine the issue and they found out that we got the one with defect remote receiver. Fortunately they came to our house again with the new parts and fixed the TV (and in the meantime I used the app to control the TV, which was.. not the best UI experience that I had), and since then we have been enjoying this TV.

    ..some of the downsides are that it took me a while to figure out how to interact with the UI (ex/ took me a while to figure out how to download an app, and how to find those apps). The software also seem to have problems sometime (ex/ Hulu did not work at all for me & network disconnects randomly, which gets resolved when I turn the TV off and on again), but overall it's bearable. Again I bought this TV entirely because of the design and that's why I am happy with it, so if you don't care about the design of this TV then you might not enjoy this as much.
    2 people found this helpful
    Helpful
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    Elaine
    5.0 out of 5 stars Definite buy
    Reviewed in the United States on March 25, 2023
    Size: 43 inVerified Purchase
    A beautiful addition to my living room. The picture is clear and crisp. Set up was extremely easy. Over 200 plus TV stations without using a streaming device... all free. Plus, the remote uses solar power vs batteries (can also use USB to charge). I took a chance on this because it was an open box and glad I did.

    I'm still learning how to see my channel guide with my streaming app since I don't need to use a fire stick... an end-user error for sure.
    One person found this helpful
    Helpful
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    Important information

    Visible screen diagonal

    43" / 110 cm