This is my experience with the Asus VG279Q. First off I want to clarify that prior to this monitor I have only ever used 1080p 60Hz TN panels. So this was my first experience with anything over 60HZ, my first experience with an IPS (IHVA) panel, and also my first experience with Variable refresh rate (Freesync/Gsync). The first thing I noticed was the limited viewing angle from above, something I'm still struggling to get used to. I know that for my TN panels I get the best viewing angle when my eyes are about level with the top of the monitor. And if I stand up the monitor still looks fine. My TN only looked it's worst when viewed from the floor looking upwards. Since I never sit on the floor and look up at it the TN viewing angles were adequate. For this IPS panel I get the best viewing angles when my eyes are about level with the bottom of the monitor or looking at it from below. And it has the worst viewing angle when looking down at it from any position higher than perfectly eye level. So raising it up was my first step to reduce the washed out foggy angle. The next step was to lower the brightness from the default 60 or so, down to around 23 *(I'm in a dark room). That helped to get a calm neutral picture, especially for white file explorer windows or web pages. This being my first IPS, if I had to describe the IPS glow, I think mine is only a bit on the bottom left corner, fairly subtle. But the viewing angle from above turns the image into a silver grey fog when viewing at anything but eye level. If you're eye level or below, then you can have a good image even when viewing off center for the side. However, you really notice an issue when the monitor falls below your eye level if you stand up. I knew with my TN panel that the picture would get bad when viewed at the wrong angles, but this is more extreme because the monitor turns so foggy from above as seen in the pics. So it's really bothering me to the point that I kind of wished I had gone with a TN that had these other features. However, now that I know it's limitations I just avoid the problem angle and it's all good. The settings can be dialed in more with certain modes. For example I use Racing Mode because it allows me to use the Blue Light filter option whereas the FPS mode does not for some reason. The blue light filter isn't needed, except when it's a really dark room then it can come in handy so I like having the option. If I know I won't be using the blue light filter I made a profile for FPS mode because it allows me to adjust the saturation, color temp and skin tone options whereas racing doesn't for some reason. It's just weird that they make you pick and choose. The sRGB mode doesn't allow you to change anything, I guess they figure it doesn't need it. So I was thinking of choosing it - but I like to tinker more than the average guy. The SDR of contrast is genuinely full range and not limited range SDR like my old Asus VE258Q. The gamma is about .08 too dark, but using either Nvidia's gamma slider, or the built-in OSD shadow boost on level 1 take care of that. The dreaded pixel density issue everyone seemed to worry about in a 27" FHD monitor is thankfully not an issue whatsoever. I don't notice even a hint of pixel density issue, honestly. So that's a relief. My VG279Q was stuck in 60HZ at first under the Nvidia display options heading for "native 1920x1080" But I was able to scroll down and choose a 2nd 1920x1080 option in the drop down that enabled all of the refresh rates. I immediately wanted to put it on 144HZ and enable the Gsync feature in the Nvidia control panel. I had to download the latest Nvidia drivers in order to get the Gsync feature to show up. After that I turned it on and went into a fast paced shooter. I put the graphics at a level to achieve a constant 144 fps, and I used the monitor's built in frame rate display counter as well as Nvidia's frame rate counter. The smoothness was outstanding. Everything was overall less blurry. Also no tearing ever. I loaded up Ace Combat 7 and flew around at 144fps locked and no tearing - an outstanding experience. I tried other things like running MAME and emulating old Mortal Kombat 1 with it's weird 55HZ native refresh rate - and the Gsync allowed me to run at a it's 55HZ perfectly with no tearing. So I'm really happy with Gsync, and really happy with having more than 60HZ for the first time. These features are so cool, that I definitely wouldn't want to go back to 60HZ or no Gsync. As far as movies, 27" is superior to common 24" - 25" sized gaming monitors obviously. Watching movies benefits from the larger screen. The IPS's improved rich, vibrant colors are satisfying. Just gotta watch out for your viewing angle of course. Web browsing, writing this comment, it's nice and clear at 144HZ. It's cool to see the mouse move around in more focus because the monitor can keep up with it better. This comes in handy when I tested drawing in Gimp with my Wacom tablet and stylus. As I make little gestures in my shading and drawing lines, etc - the higher refresh rate keeps up with everything and feels less laggy in the strokes. As far as colors go - they're good. Again, it's just that darn viewing angle issue that makes blacks look silverish and foggy from angles. If it wasn't for that then I would give it 5 stars. No dead pixels, no backlight bleed. Just some IPS glow (which is something all IPS panels have). So I figure I'll just get used to that. And a lot of great features. It's around 3 to 4 ms response time normally and around 1ms response time in the ELMB strobing mode. But that mode is greyed out in the OSD unless you disable Freesync and go into your PC's display settings and select a lower refresh rate like 120HZ or lower. I tried the ELMB mode, and it works fine. I can notice a sharper image in motion blur tests with ELMB enabled, but there is some ghosting. With ELMB disabled there's no ghosting but the object is blurrier. I'm not sensitive enough to notice the difference between 1ms and 5ms response time in game though. However, I am very sensitive to screen tearing that I get when Freesync/Gsync is disabled. Also once I got used to 144HZ, going down to 120HZ looked laggier - so I'll just stick with the 144HZ and Freesync/Gsync. All in all, I'm happy. I'm not returning this monitor. I think it was well worth the price. I learned that TN isn't as bad as I thought as it turns out. People always said IPS has better viewing angles, but it's not the case. So my recommendation would be to get a monitor that has all these features but TN if you require a more versatile viewing angle when seated or standing. Or to get this monitor if you can ensure you'll only use it at eye level or lower. My bottom left corner is a bit foggy where it should be black. Not extremely mind you, but noticeable to me when I'm looking for it. My settings that I prefer: Racing Mode, Brightness: 23, Contrast: 70, Saturation: 50, Color Temp: User mode (red:93,green:92,blue:100), Skin Tone: Natural, Smart View OFF, Sharpness: 50, Trace Free: 60, Vivid Pixel: 0, ASCR: OFF, Freesync: ON, ELMB: OFF, Shadow Boost: OFF (bumped up gamma in Nvidia control panel by .08). Other than bad viewing angles from above - everything looks beautiful with these settings. In the included pictures I show a movie still image at a good and bad angle, a black screen at a good and bad angle in the light, and then good and bad angles of solid black, red, green, and blue screens under ambient lighting.