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Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce Hardcover – June 8, 2021


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"Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review

Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change.

Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover:

  • Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today’s workplaces.
  • Why the generation gap stems from a misunderstanding of shared core values across all generations.
  • How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities.
  • How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture.
  • How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all.
  • How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power.

Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.


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Editorial Reviews

Review

Co-authors Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel present strategies for managing a generationally diverse workforce. Their focus is on progressive, open approaches to balancing the different interests of different generations of workers. They replace an outdated us-vs.-them mentality by maximizing efforts to involve multiple generations throughout an organization. The authors explore the current state of generational conflict and tension, outline generational clichés and shared experiences, identify roadblocks to “Gentelligent” leadership, and explain how to champion diversity of thought to create stronger workplaces. The book details four key management practices: resist assumptions, adjust the lens, strengthen trust, and expand the metaphorical “pie.” This book expands nicely on Jason Dorsey and Denise Villa’s Zconomy. The extensive citations, supplemental reading sources, and bibliography firmly establish the credibility of this solid, impressive work. Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives. Highly recommended for all university libraries supporting business and psychology curricula.

Library Journal, Starred Review

The idea of “us versus them” has pervaded the workplace, argue management professor Gerhardt, leadership coach Nachemson-Ekwall, and Ernst & Young consultant Fogel in their outstanding debut on building intergenerational respect. The authors tout the benefits of “gentelligence,” or seeing the potential of generational diversity in the workplace as an opportunity rather than a threat, and lay out the roadblocks businesses may face in “closing the generational divide”: “generation shaming,” for example, is when blame is put on an entire age group, and ageism can be directed at both older and younger people. To counter these, the authors explain four practices that lead to gentelligence: resisting assumptions by replacing stereotypes with personal connections, adjusting one’s lens by asking questions, strengthening trust with a psychological safety zone, and “expanding the pie” by proactively searching for win-win opportunities. The guidance comes judgment-free, and the authors make a convincing case that a mixed-generation workforce can only benefit companies: “Every war has casualties. In the case of generational conflict, the loss is one of talent potential.” Informative and instructive, the strategies here will be invaluable to business leaders.

Publishers Weekly

Readers interested in business and personnel management, organizational development, human resources, and leadership will find this timely, relevant book good for both reading straight through and consulting as a reference for supporting intergenerational workforce cultures and needs.

Booklist

With organizations everywhere promoting diversity and inclusion, Gentelligence is an essential but overlooked piece to the D&I puzzle. As managers and leaders, we stand to create far more effective working and personal relationships around us if we had a greater awareness and understanding of generational blind spots. This book is the “how to” manual on navigating an intergenerational workforce, complete with lessons to tap all it has to offer. It’s hard to imagine winning the War for Talent without fostering an environment that celebrates generational diversity rather than stifling it. Gentelligence is indeed the future of work.

-- Andrew Goldstein, managing director, Willis Towers Watson

A critical resource for any leader that is overseeing a transition from “old school” to whatever is next. As social media, tech, and big data have more and more of an impact on every decision that we make, how do we make sure valuable perspectives shaped by experience and in possession of the most institutional knowledge are not left in our wake? Every major league sports executive is confronting these issues and is sure to benefit from framing them through the lens that Dr. Gerhardt provides.

-- Eric Lee, senior director of player development, Cincinnati Reds

As a millennial who has led teams and consulted for senior leaders from each generation in the workforce, I found Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce to be one of the most practical and thought-provoking books on leadership I have ever read. The intersection of stories, case studies, and research not only opened my eyes to how I perceive other generations, but it also gave me actionable steps to better understand, relate to, and inspire people from every generation to find meaning and purpose in their work.

-- KaLeena Thomas, consultant, The Resource Group, and founder of J. Margaret Weaver

Book Description

Leading a generationally diverse workforce is challenging; this book provides a reader's guide of best-in-class strategies for harnessing and unleashing its potential.

Product details

  • Publisher ‏ : ‎ Rowman & Littlefield Publishers (June 8, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 1538142147
  • ISBN-13 ‏ : ‎ 978-1538142141
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 5.93 x 1.06 x 8.95 inches
  • Customer Reviews:

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
56 global ratings
The Timing for the Publication of Gentelligence Could Not be Better
5 out of 5 stars
The Timing for the Publication of Gentelligence Could Not be Better
The importance of age diversity in the workplace is finally gaining traction, and this is an ideal guide for those leading the way. The authors explain why an age-diverse workplace matters, how to overcome obstacles to change, and the role our “gentelligence” plays in leveraging intergenerational strength.As an intergenerational inclusion consultant, GENTELLIGENCE excites me because it demonstrates proven steps for turning discussion into reality. For example, an important way to build trust within a multigenerational team is to take time to establish shared goals and complementary roles.With the perfect balance of academic rigor and practical application, GENTELLIGENCE is now recommended and even required reading for all my clients.Thanks Megan Gerhardt, Josephine Nachemson Ekwall, and Brandon Fogel. Your efforts are making an impact.Mary Cooney, PhDIntergenerational Inclusion Consultant and CatalystCreativia, LLC
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Top reviews from the United States

Reviewed in the United States on June 8, 2021
This was an incredibly inspirational and insightful read. Gentelligence is a powerful tool and lens for any age group to better understand each other. From helping each generation articulate their definition of success, to differing views on work-life balance, this book acts a guide to start a dialogue. Whether you are looking to better understand your siblings, work colleagues, or friends, Gentelligence offers new perspectives to overcome the “us versus them” mentality.

Allow me to “geek out” on both Brazilian Jiu Jitsu (BJJ) and Professional Wrestling for a moment. In BJJ, and most martial arts, one of the key foundations is creating an environment that fosters learning in both directions (teacher to student and student to teacher). Often impromptu conversations can lead to improvements to technique, or new techniques altogether (pretty crazy for a sport that has its roots in the 1800s)! Martial arts are a neutral landscape that values merit over age. It is a common occurrence for a class full of adults in their 30s to be led by youth instructors in their mid-teens. A good gym and community will welcome the new perspectives and experiences each member has to offer, regardless of their age.

Another fun example to consider is pop culture and media. As a minor in Interactive Media Studies, and diehard Beatles fan, I’ve heard several times that ‘this medium/band is the decline of society as we know it!’ However, Gentelligence would argue that media is a product of its time, and what resonates in the zeitgeist often results from the newest generation challenging ideals and norms, pushing their respective artforms to new heights. For me, one of the most relevant examples is Professional Wrestling. When World Wrestling Entertainment (then WWF) was arguably at its peak popularity, there was a faction of wrestlers known as “D-Generation X (or DX for short).” A clever play on words, these “degenerate” Gen X-ers would regularly butt heads with older authority figures with antics you would expect from a TV show targeted at angsty teens. Ironically enough, one of the members of DX would get involved with the production and corporate side of WWE. He is often used as an authority figure on TV, abusing his power against the young underdog. Behind the scenes, it could not be further from the truth. The founding member of DX is actually the head of creative for the weekly show and offers tailored advice to each member of WWE’s developmental performance center.

In all honesty, it has been a long time since a book captured my interest, but I could not put Gentelligence down! I am excited to use these concepts to promote stronger bonds with my teammates, and improve our organization as a whole. This book is a must-have for any one looking for a new perspective in their professional and personal development.
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Reviewed in the United States on September 12, 2023
This book is one that I wish was in the hands of all senior leadership, corporate training, and those aspiring to be people leaders! Not to mention, a book I wish I had at the onset of my career. This easy-to-read work is a comprehensive understanding of common workplace generational tensions as well as one that provides practical next steps on how to develop confident leaders and thriving teams inclusive of diverse generational backgrounds and approaches. The authors provide in-depth insight into what challenges and opportunities exist in today's workforce, highlighting how the collective we can raise the conscious awareness of just how many generations/approaches exist in the workforce today, and how we can to turn perceived differences into positive outcomes.
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Reviewed in the United States on June 8, 2021
Gentelligence should be required reading for leaders! As a leadership consultant, I am constantly being asked to provide training and guidance to managers facing the very real and unique circumstances of managing up to 5 different generations in the workforce. My advice -- we are more alike than we are different! It is refreshing to read a book that also supports coming together in service of each other and finding this common ground, rather than perpuating stereotypes that are not helpful. This book is grounded in research and practices that are truly helpful, not just anecdotal, and should be on every manager's bookshelf as a ready reference. Highly recommend.
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Reviewed in the United States on September 9, 2023
Not only does this book provide a well written account of generational diversity, it provides solutions by leveraging the strengths of all. Most books I have read on this subject discuss the problem from the lens of the older generation. It was refreshing and useful to read this book, which has helped me understand all generations and how to succeed with all, instead of what is wrong and how to make people see it your way.