Yahoo DSP

Advertising Solutions

everything you need to grow. and more.

Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall.

The best of both worlds

Meet your happy medium. With huge scale, proprietary inventory and unique data, Yahoo DSP gives you all the benefits of a walled garden with the transparency of an independent.

Identity at the core

Our best-in-class identity graph and first-party data connect the dots in a post-cookie world. No ID. No problem.

Identity solutions

Performance you can see

Know more. Grow more. Machine learning drives performance without hidden fees or pricing inefficiencies.

Measurement tools
Rope

Premium content access

Exclusive access to Yahoo premium inventory and one of the largest premium native marketplaces.

Supply partners

A DSP Built for Your Needs

Planning tools

Plan

Build data-driven campaigns to reach any goal.

Targeting tools

Target

Capture audiences with identity-backed precision.

Creative tools

Create

Deliver powerful creative – from dynamic to custom.

Optimization tools

Optimize

Accelerate performance with built-in machine learning tech.

Measurement tools

Measure

Get a holistic view of your performance – from brand lift to revenue impact.

Find your people wherever they are

Advanced TV

Get the big picture on your audiences watching the biggest TV in the home.

Digital-Out-of-home

Put your brand in the spotlight whenever your audiences are out and about.

Audio

Break through the noise and be heard loud and clear by engaged listeners.

Native Ads

Deliver experiences that are intentional, useful and relevant in environments people trust.

Video

Reach people wherever they watch. Easy for you to buy. Even easier for people to view.

Mobile

Make a big impact on the smallest screen. Be front and center 24/7.

Commerce

Get the scale, efficiency and brand-safe content you need to convert shoppers from search to sold.

Yahoo Backstage

Get a direct line to curated, premium inventory.

Dive Deeper

Get certified with the Yahoo DSP Learning Academy

Get started

Find all you need to launch your campaign

Ad specs

Be inspired by curated creative from our brand partners

Ad showcase

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences, with unified solutions scaled for growth.

Get in Touch
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