ACT: THE VOICE OF TV & VOD
Television and Video on Demand services are a fundamental part of European societies and creative economies.
ACT members are at the heart of the European media success story, touching the lives of most Europeans on a daily basis.
We are a vital part of Europe’s pluralistic democratic order and economy and have a core role to play in addressing the challenges facing the Continent.
ACT Members recommend that policy-makers look to three guiding pillars (each of equal importance) to secure cultural diversity, media pluralism and economic growth.
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Parameters that fit the new media environment
The economic reality of the audiovisual landscape in Europe needs a legal and regulatory framework that ensures stability and drives competitiveness.
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Policies that allow media to compete & grow
Allowing media to compete effectively and grow means effective support for pluralism, implementation of new ex ante European rules and a more modern competition policy framework.
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Principles to promote IP & contractual freedom
The fundamental commercial drivers of value for media – intellectual property and contractual freedom – need to be preserved and better enforced.
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From left to right: Grégoire Polad, ACT Director General, Cécile Frot-Coutaz, ACT President & CEO of Sky Studios & Chief Content Officer of Sky, Renate Nikolay, DG CNECT Deputy Director General and Carolina Lorenzon, Chair of ACT Board & Mediaset Director of International Affairs.