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A Closer Look at Influencers From the Roaring 1920s — Coco Chanel, Irene Castle and Edna St. Vincent Millay
Influencers are in abundance today, but an exhibition examines how three helped to liberate women in the…
Augmented Reality Platform Eternitee Reimagines Fashion With the Classic White T-Shirt
The company combines the physical and digital worlds with AR skins to stay up to date with the latest social…
Gen Z Dads Are Looking to TikTok for Product Recommendations
Gen Z's generation is rewriting the rules of what it means to be a parent, often taking a highly…
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TikTok Stars the Cavinder Twins to Be Ambassadors for Under Armour
They will test new product and appear in promotional materials for the Baltimore-based sports brand.
Dior’s Peter Philips Prefers to Create Trends, Not Chase Them
The makeup veteran talks synergies between Dior's fashion and beauty businesses, product ideation and his…
TikTok’s Hold on Consumers Continues to Grow
Research from Disqo finds brands are planning to keep advertising citing important consumer connections.
Kate Mackz on How She Became TikTok’s Running Interviewer
Mackz interviews influencers, athletes, actors, singers, DJs and more on her runs.
Tote Bag Alert: L.L. Bean Joins Forces With Wooden Sleepers for Limited Run
To celebrate the 80th anniversary of its Boat and Tote, L.L. Bean has recruited Wooden Sleepers' founder…
Ever/Body’s New CEO Talks Plans for the Millennial Med Spa
Ellen Bower was announced as the new CEO in May, taking the reins from Amy Shecter.
How to Humanize Marketing and Build Long-term Relationships With Content Creators
Former popular YouTuber Caspar Lee of influencer.com and Armaan Mehta discuss how brands have evolved in…
Why Community Building Is the OG Form of Social Selling for Digital-first Brands Trinny London and Summer Fridays
High-quality product is only one part of the equation for next-gen brands looking to build sticky customer…
Tapping Into the Gen Z Psyche With Bubble’s Shai Eisenman
The brand first started with a community of 4,600 Gen Z netizens to mine insights from.
EXCLUSIVE: How TikToker Madeleine White Turned Her ‘Get Ready With Me’ Videos Into a Sleepwear Line
The brand's name, See You Tomorrow, comes from the influencer's tag line at the end of her TikTok videos.
The TikTok-Famous Stanley Cup Got a Matcha Makeover That’s About to Break the Internet
Because pink is so last season.
EXCLUSIVE: Chriselle Lim’s ‘Cool Girl’ Fragrance Brand Phlur Bolsters C-suite With New CEO, CMO Appointments
The brand has added two beauty veterans to its camp as it embarks on the next leg of its growth.