Usually, when a fictional society violates common assumptions of modern Western society, it's either a dystopia where the society is disparaged to uphold Earth society (every Star Trek alien society ever), or a utopia where the author tries to push this different model of society as better (Ayn Rand books).
How can I create a fictional society with very different social norms and mores, while not giving the impression of dystopia (why aren't the good guys rebelling?!?!?) or utopia (lol you think this is a good idea for society?)? Essentially, the initial reaction of the reader should be culture shock, but I want to present a society that simply has different social issues than modern society rather than categorically evil or good.
For example, ALkP, which is the fictional country in mind, has out of many, the following repulsive-sounding policies:
The government semi-arranges marriages based on a complicated, non-transparent algorithm that operates by mining intrusively collected private data. People reaching marriageable age receive a short-list of recommended people to marry, and if they marry the recommended people they get large tax breaks and other benefits. This generally works reasonably well, since unlike in Terran dating services where people tend to present themselves overly positively, this "dating service" relies on "objectively" collected data that are unwittingly collected. However, occasional spectacular fails cause controversy (hey, I'm straight, why did the government database think I'm gay simply because I have an unusual number of gay friends?), and the selection is often based on the prevailing political doctrine (you're too rich, marry outside super rich people or suffer a massive tax hike; after election: your girlfriend is too poor, marry somebody else or you'll be poor too)
Racially-based policies are very common, but ALkP is an extremely multicultural society and such policies aren't intended to oppress or elevate a particular race consistently - instead they are used to maintain society's ideal of multiculturalism (example: certain areas of the city are in danger of becoming Sakasic-dominated, others Miyasan-dominated. Tax rate discrimination is used to encourage people to move out of their racial enclaves, and conversely people who move are given benefits like a grade boost for entrance exams)
Government surveillance drones and cameras are ubiquitous, but the feeds are accessible to most people who apply (journalists, etc), and the application is handled through reasonably competent courts. People who the state determine are "public figures" also get cameras in their houses. However, certain feeds may be classified because of national security (military bases etc); this is a point of controversy in the nation, since there are allegations of officials using classified areas as a haven for corrupt transactions, and the military being complicit.