This is a provisional answer posted with the assumption the hard-science tag will be changed to science-based.
The easiest way to discourage the development and use of seagoing vessels may be to discourage associating with the sea itself: prolific littoral and neritic predator species too large, dangerous, and/or difficult to hunt even in groups could, from an early stage, dissuade your people from going anywhere near ocean coasts and instead focus development on rivers and other freshwater bodies.