Driving Engagement through Strategic Donor Segmentation & Email Campaigns

June 26, 2024 14:00
June 26, 2024 14:00
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If you’re looking for ways to enhance your donor retention rates, look no further. Donor segmentation is a key strategy for creating personalized and enhanced donor engagement as well as launching more effective email campaigns.

Join us on Wednesday, June 26 at 2 p.m. ET for an insightful session with Morgan Gross, Donorbox Ambassador and international fundraising consultant and coach. Morgan will teach you the crucial role of donor segmentation, helping you identify key segments and tailor your outreach for maximum engagement.

Learn how to create effective segmented email campaigns that resonate with your diverse donor base, ensuring your messages inspire action and foster long-term relationships.

By attending this webinar, you’ll:

  • Gain insights into why donor segmentation is essential and how it can significantly boost your fundraising efforts.
  • Learn to identify and categorize your donor base into actionable segments that align with your organization’s goals.
  • Discover strategies to develop segmented email campaigns, using real-world examples such as a new donor welcome series and monthly giving campaigns.
  • Learn practical tips to create personalized and engaging email content that resonates with different donor segments, fostering deeper connections.

All participants will receive a comprehensive New Donor Welcome Email Series Guide, designed to help you create a powerful onboarding experience for your new supporters. 

Register now to reserve your spot and receive a recording of the webinar and any resources mentioned in the session.

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