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@adwords

The official channel for info & updates from the Google AdWords team. We’re here to help 24 hours a day Monday - Friday. Meet the team:

Joined November 2009

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  1. Learn how to set up your display campaigns for success in this 3-minute video:

  2. Avoid generic sales language in your ads. Use specific & relatable CTAs. More Expanded Text Ads tips:

  3. Join us in 10 minutes for a live event on AdWords shopping feed best practices and optimization tips:

  4. Mobile sites should be fast & reliable. Here's a toolkit to help you put your mobile site at the front of the pack:

  5. Get Google’s Best Practices newsletter featuring official AdWords insights. Subscribe here:

  6. Design your apps, mobile and desktop sites to facilitate cross-device actions. More cross-device tips here:

  7. Discover 3 types of remarketing tags you can use & how to add them to your site. Watch this 3 minute video:

  8. The top movers report will detect large changes in your account. Keep an eye on it. More reporting tips:

  9. Learn how to drive maximum value for your app with Google and TUNE in an on-demand webinar:

  10. 4 steps to follow to create the best possible targeting groups for your DSA campaigns. Watch this 3-min video:

  11. Learn how TurboTax offers loyal customers a tailored experience with Customer Match:

  12. Keep your product feeds accurate and up-to-date. Get 10 tips for Shopping ads today.

  13. Read our Search Partners FAQ by Rising Star Alexey Chichirko:

  14. Reminder: Negative broad match doesn't exclude queries that are synonyms of negative keywords. More keywords tips:

  15. New 5-part video series: Create Effective Text Ads.

  16. Do you know all 10 of these on remarketing strategy and optimization?

  17. 3-minute video on how to measure the offline value driven by your online ads.

  18. When using automated bidding, start with targets that align with your historical CPA or ROAS. Learn more here:

  19. AdWords Editor 11.6 features universal app campaigns, Gmail ad templates, and more!

  20. Get the latest updates for the AdWords App on Android and iOS, including Quality Score and expanded text ads data:

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