Two recent Apple hires suggest the company is getting serious about building out its own virtual and augmented reality technologies, though Cupertino has some catching up to do as Google, Facebook and Microsoft forge ahead with mature projects.

Just a day after Apple CEO Tim Cook shared his views on augmented reality in an interview with Good Morning America, Business Insider has unearthed two recent hires Apple poached from companies with expertise in augmented and virtual reality. Zeyu Li ...

Tim COOK with fake AR glasses An artist's conception of Tim Cook wearing Google Glass. (Not a real photo.) AP / Matthew Sumner for Getty Images. Apple continues to stockpile talent in augmented reality, an area that CEO Tim Cook has said is "incredibly ...