Apple CEO Tim Cook has been hinting at Apple's interest in augmented and virtual reality all year, and it seems that interest continues to grow. Business Insider spotted two people who were hired by Apple over the summer after working at a pair of the ...

Two recent Apple hires suggest the company is getting serious about building out its own virtual and augmented reality technologies, though Cupertino has some catching up to do as Google, Facebook and Microsoft forge ahead with mature projects.

Apple CEO Tim Cook has hinted that the company sees augmented reality and virtual reality in its future. Recent hirings reveal that Apple is really serious about the move. ( Andrew Burton | Getty Images ). Advertisement. It seems that Apple is really ...

Just a day after Apple CEO Tim Cook shared his views on augmented reality in an interview with Good Morning America, Business Insider has unearthed two recent hires Apple poached from companies with expertise in augmented and virtual reality. Zeyu Li ...

Tim COOK with fake AR glasses An artist's conception of Tim Cook wearing Google Glass. (Not a real photo.) AP / Matthew Sumner for Getty Images. Apple continues to stockpile talent in augmented reality, an area that CEO Tim Cook has said is "incredibly ...

While most of the tech industry is barrelling into the wiz-bang of Virtual Reality (VR), Apple appears to betting on Augmented Reality (AR) being more viable and pliable longer term. After Apple's last financial conference call Tim Cook took questions ...

Apple continues to stockpile talent in augmented reality, an area that CEO Tim Cook has said is "incredibly interesting", as it looks like the company is working on some kind of display or technology that shows computer images superimposed on top of ...

A visitor tries out the Oculus Rift virtual reality goggles at the Facebook Innovation Hub on February 24, 2016 in Berlin, Germany. (Photo by Sean Gallup/Getty Images). After Apple hired earlier this month Zeyu Li, a former Magic Leap employee, now the ...

It's now come to light that Apple has poached top engineers from Magic Leap and Oculus to work on some sort of augmented reality technology. In a recent interview with Good Morning America, Tim Cook expressed his excitement for augmented reality (AR) ...

This month's Apple press conference may have not held any big news on the VR/AR front, but two of the company's recent hires suggest that something is definitely on the way. Business Insider is reporting that the ever-popular tech giant made two key ...