Better understand your best customers.

Truly understand your customers and be there when it counts. Audience Center 360 (beta), a data management platform, collects and organizes all your data sources, enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment.

“Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks.”

Julia Stern - VP Performance Marketing, Zalando AG

Capabilities

Discover unique insights with a unified customer view.

Develop an understanding of your customers that is only possible when you bring together all your data ― analytics, campaign, email, and CRM ― and enhance it with third-party and Google data.

Take action everywhere.

Native integration with Google's AdWords and DoubleClick products, plus integrations with third-party platforms like DSPs, make it easy to turn what you learn into better ads.

Focus on what matters.

Analysis tools designed to improve your marketing allow you to see where your audiences overlap, learn which ad frequencies work best, and build lookalike audiences for your best-performing customers.

Enjoy enterprise support and services.

The Analytics 360 Suite comes with guaranteed service levels for critical components, ongoing training, and access to new features.

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Success Stories

Our Customers

BT

BT uses Analytics 360 with DoubleClick Bid Manager to increase sales volume and efficiency.

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eFinancialCareers

eFinancialCareers boosts conversions by 423% after integrating Analytics 360 and DoubleClick Bid Manager.

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Matalan

Using Analytics 360 integrated with DoubleClick Campaign, Matalan sees a 28% year over year increase in conversion rate, leading to increases in visits and revenue.

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Featured Resources

Whitepaper

Measurement Strategy

Discover how marketing analytics increases business performance.

Discover the key analytics and measurement challenges that marketers face today and how successful marketing organizations are addressing them.

Product Overview

Audiences and Segmentation

See your audience from multiple perspectives.

Learn more about how Audience Center 360 helps you understand the full customer context to make your brand relevant at every moment.

Tool

Marketing Analytics and Attribution

Explore the customer journey to online purchase.

Analyzing millions of consumer interactions through Google Analytics reveals how different marketing channels affect online purchase decisions. See our benchmarks.

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