Success Stories
Companies around the world have used Google Tag Manager to boost page load speeds, trim implementation time, and improve profitability. Meet a few of them here.
Google Tag Manager
Airbnb
Airbnb, a community-based marketplace for accommodations, improved vendor data collection and reduced tag implementation time using Google Tag Manager.
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Dafiti
Fashion retailer Dafiti improved operational efficiencies and achieved a 25% boost in site speed using Google Tag Manager.
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InsureandGo
After InsureandGo implemented Google Tag Manager, customer insights grew threefold.
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Jobs2Careers
Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager.
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Magazine Luiza
Thanks to Google Tag Manager, this large retailer increased AdWords ROI by 30%, improved page load time by 8%, and freed up resources to tackle more strategic problems.
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Rail Europe
Rail Europe enhanced page load speed by 20%, eliminated inconsistencies and saved effort with Google Tag Manager.
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Smarter Travel Media
Smarter Travel Media used Google Tag Manager to free-up resources and tackle new, high-value marketing tasks.
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Google Analytics
AlfaStrakhovanie
AlfaStrakhovanie doubles transaction rates with Google Analytics and enhanced ecommerce.
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Amari
Amari Hotels harnesses the power of multi-channel funnels to enhance the mix of its digital marketing channels to drive a 44% increase in website sales.
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Ariat
Ariat uses advanced segments to measure the effectiveness of their new merchandising and promotional features, as well as various digital marketing channels.
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Baby SuperMall
Baby SuperMall uses attribution modeling to improve AdWords performance with more targeted ads based on the buying behaviors of their customers.
Brian Gavin Diamonds
Brian Gavin Diamonds sees 60% increase in customer checkout with enhanced ecommerce in Google Analytics.
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BuildDirect
BuildDirect replaces its existing analytics package with Google Analytics, uncovering insights that lead to a 50% increase in sales.
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Fairmont Raffles Hotels International
Fairmont Hotels uses campaign measurement variables in Google Analytics to optimize social media marketing.
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Global Tech LED
Global Tech LED focuses on quality users with remarketing and sees a 100% increase in traffic with a 75% decrease in CPA.
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InsureandGo
After InsureandGo implemented Google Tag Manager, customer insights grew threefold.
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La Tienda
Online food retailer cuts shopping cart abandon rates with ecommerce reporting and event tracking, increasing e-commerce sales by 70% in key regions.
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Ligne-en-ligne.com
Ligne-en-ligne.com leverages the features of Google Analytics multi-channel reports to maximize marketing budgets and identify growth drivers.
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Marketo
Marketo serves tailored remarketing ads to score 10X higher conversion rate using Google Analytics with Marketo Real Time Personalization.
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Mumzworld
Mumzworld reaches 300% return on ad spend with enhanced ecommerce and data import from Google Analytics.
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New Brunswick Tourism
New Brunswick increases tourism by matching audiences to activities with campaign tracking and event tracking.
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Obama for America 2012
Obama for America utilizes real-time reports, flow visualization, and advanced segments to democratize rapid, data-driven decision making.
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On The Beach
On the Beach experiences a 25% increase in ROI as well as more sales by using attribution modeling and multi-channel funnels.
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PBS
By tailoring features of Google Analytics such as event tracking and conversion funnel data, LunaMetrics helps PBS increase both conversions and visits by 30%.
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Posadas
Posadas implements event tracking to better understand conversion funnel abandonment and sees conversion rate uplift of up to 88%.
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Rasmussen College
Rasmussen College integrated events and custom variables with the tuition estimator to capture geographic and programmatic information for prospective students.
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Sellpoints
Sellpoints moves beyond last-click attribution to double performance of non-brand paid search and triple performance of display.
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SFMOMA
SFMOMA chooses Google Analytics and masters the art of metrics through the use of event tracking.
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Swissôtel
With insights gained through advanced segmentation, Swissôtel AdWords optimization generates vast improvements in per-visit value metrics.
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Teach For America
Attracting Diverse, Top Talent with Google Analytics and Remarketing Lists for Search Ads
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Technologia
Technologia uses the power of multi-channel funnels to discover the true paths to conversion.
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Twiddy
Vacation firm Twiddy uses content experiments to create a sense of urgency among its active visitors.
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Watchfinder
Watchfinder clocks 1300% ROI using precision remarketing with Google Analytics.
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WBC
With help from Periscopix, WBC employs advanced segments in Google Analytics to boost its e-commerce conversion rate by more than 12%.
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Google Analytics for Mobile Apps
Certain Affinity
Game developer Certain Affinity uses the Google Analytics SDK, leveraging custom dimensions to provide analytics for retention, virality, and monetization.
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TiVo
TiVo improves their mobile app experience by deploying the Google Analytics Mobile SDKs.
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TV App Agency
Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients.
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