Tags at your service.
Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Tag Manager 360 delivers. You’ll launch programs faster, so you can make swifter decisions.
“In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager 360 is a serious game-changer that provides the kind of competitive edge our clients need.”Caleb Whitmore - Founder & Chairman, Analytics Pros
Capabilities
Increase your agility.
Add and update your own tags for conversion tracking, site analytics, remarketing, and more.
Quickly deploy Google and third-party tags.
Tag Manager 360 supports all Google tags and a variety of third-party provider tags.
Put your mind at ease.
Easy-to-use error checking and speedy tag loading mean you know that every tag works.
Enjoy enterprise support and services.
The Analytics 360 Suite comes with guaranteed service levels for critical components, ongoing training, and access to new features.
Built for Mobile Apps
Tag Manager 360 works with Firebase, Google's platform for mobile developers, to make it easier than ever for marketing and development teams to work together. Developers can use Firebase Analytics events to measure everything that’s happening in an app. Then, using Tag Manager 360’s easy to use web interface, marketers can modify and route these events to various measurement solutions — including Firebase Analytics, Google Analytics, Kochava, Tune, Adjust, and more. Updates in Tag Manager 360 are sent to your installed apps, allowing teams to update their measurement setup on the fly.
Success Stories
Our Customers
Novartis
Novartis implements Google Analytics 360 and Tag Manager 360 on a global scale to improve customer experience.
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Featured Resources
Product Overview
Tag Management
Focus on your marketing, not your tags.
Learn more about how Tag Manager 360 helps you eliminate the headache of updating tags with streamlined and accurate tag management.
Whitepaper
Marketing Analytics and Attribution
Data analytics: A matrix for better decision making.
Today’s marketers have access to more data than ever, and the pressure’s on to turn those data points into something meaningful. In this article, Daniel Waisberg shares his new data analytics framework, TITE, which helps marketers gain context and get actionable insights from their data.
Article
Measurement Strategy
Convert the most valuable customers.
How valuable is that newly converted customer to your business? Attribution can reveal a customer's true value, so you invest in converting the right ones.
Get started with
Google Tag Manager 360.
Google Analytics 360 Suite
Explore other intelligent integrations.
Gain new insight with a total view of the customer experience.
Optimize 360 (beta)
Test and deliver more personal experiences on your site.
Attribution 360
Discover the true value of all your marketing channels.
Match the right people with the right message.
Data Studio 360 (beta)
Build beautiful and shareable reports, with all your data in one place.