Success Stories
How well does the Analytics 360 Suite work? See how these companies use it to make data-driven decisions for all their teams.
Nest
Nest evaluates the value of TV with Attribution 360.
AccuWeather
AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers + Google Analytics 360.
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Advance America
Advance America drives business while lowering costs to create marketing efficiencies.
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APMEX
APMEX, Inc. increases email conversion rates by 62% with Analytics 360 and Google BigQuery.
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Avvo
Avvo.com uncovers consumer demand using the data import feature in Google Analytics 360.
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BT
BT uses Analytics 360 with DoubleClick Bid Manager to increase sales volume and efficiency.
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Carat
Carat helps a leading automotive brand drive marketing innovation with a clear view of cross-channel customer behavior.
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eFinancialCareers
eFinancialCareers boosts conversions by 423% after integrating Analytics 360 and DoubleClick Bid Manager.
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Gilt
Gilt Groupe upgrades from Google Analytics to Analytics 360, spurring a company-wide culture shift toward data-driven decision making.
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GoPro
Camera and digital device company GoPro worked with their agency Analytics Pros to organize and simplify their complex tagging system using Tag Manager 360.
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HomeAway
HomeAway used attribution in Analytics 360 to fine-tune spend for search keywords, driving a 23% increase in attributed conversions.
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Ideeli
An online retailer drove new and repeat business by using data-driven marketing attribution.
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Intuit
Intuit taps Analytics 360 to validate the data quality of its channel analytics and overcome existing gaps in channel data.
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LasikPlus
Attribution 360 attributes leads across all online channels to increase the accuracy of real-world cross-channel marketing.
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Lenovo
Find out how Lenovo reached a radically new view of marketing results with data-driven attribution.
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Luna Metrics
Google Analytics Certified Partner (GACP) LunaMetrics share how they're putting universal analytics to work to better understand users through their DirectMonster Plugin.
L’Oreal
L’Oreal Canada doubles anticipated revenue with Analytics 360.
Magazine Luiza
Magazine Luiza increases campaign ROI by 15% with attribution analysis and modeling using Analytics 360 and BigQuery.
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Matalan
Using Analytics 360 integrated with DoubleClick Campaign, Matalan sees a 28% year over year increase in conversion rate, leading to increases in visits and revenue.
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Nest
Nest evaluates the value of TV with Attribution 360.
Novartis
Novartis implements Google Analytics 360 and Tag Manager 360 on a global scale to improve customer experience.
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Open Colleges
Google Attribution 360 helps Open Colleges see how TV ads turn into online leads
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Rooms to Go
Rooms to Go improves the shopper experience by integrating Analytics 360 with BigQuery to discover patterns in shopping behavior.
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Rozetka
Rozetka increases direct marketing revenue by 18% using related products in Analytics 360.
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Skyscanner
Integrating Analytics 360 and BigQuery improves efficiency and insights for Skyscanner.
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The Motley Fool
The Motley Fool increases order page conversion rate by 26% with Optimize 360.
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TransUnion
TransUnion sees drastic cost efficiencies and conversion improvement with Analytics 360.
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Travelocity
Travelocity rapidly implements Analytics 360, enabling agile, data-driven decision-making across its entire organization.
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U.S. Cellular
U.S. Cellular turns to Analytics 360 and its integration with BigQuery to analyze terabytes of data and reveal the true impact of digital media on sales.
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Wyndham Vacation Rentals
Wyndham Vacation Rentals sees 30% jump in engagement after improving user experience with Analytics 360.
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Zillow
Zillow uses Analytics 360 to make data-driven decisions for rapid growth and scalability.