Featured Resources
Stay well informed with the latest reports, videos, and whitepapers on marketing analytics.
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Feature Brief
Marketing Analytics and Attribution
Understand and optimize your marketing performance.
Learn more about how the Digital Attribution feature in Attribution 360 allows you to combine siloed data sources, apply data-driven attribution modeling, and optimize your marketing mix.
Feature Brief
Marketing Analytics and Attribution
Mix and match Analytics 360 and Firebase Analytics to fit the needs of your business
Mix and match our analytics solutions, Google Analytics 360 and Firebase Analytics, to find the combination that suits your business best.
Product Overview
Digital Analytics
Link Analytics 360 and AdWords for deeper insights.
Do you use AdWords to reach customers and Analytics 360 (formerly Analytics Premium) to understand how they engage with your site? Find out how AdWords and Analytics 360 can be linked to improve the power of both.
Feature Brief
Digital Analytics
Analytics 360 (formerly Analytics Premium) now offers BigQuery integration.
Google BigQuery is a web service that lets you tap into powerful data analytics on demand, enabling interactive analysis of massive data sets in seconds.
Product Overview
Digital Analytics
Get more from DoubleClick Digital Marketing with Analytics 360.
Get a better view of your DoubleClick performance when you pair it with Analytics 360 (formerly Analytics Premium).
Feature Brief
Digital Analytics
Enhanced ecommerce boosts shopping analytics in Analytics 360.
Enhanced ecommerce is a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and product performance.
Product Overview
Digital Analytics
Analytics 360 (formerly Analytics Premium) is built for your enterprise.
Analytics 360 helps enterprises see the full customer journey and act quickly on what they learn.
Product Overview
Digital Analytics
Advanced remarketing tactics powered by Analytics 360.
Now you can use all of your site and apps analytics data to execute advanced remarketing tactics, thanks to detailed segmentation in Analytics 360 (formerly Analytics Premium).
Product Overview
Digital Analytics
Analytics 360 (formerly Analytics Premium) security and privacy.
Analytics 360 data is confidential and governed by Google’s privacy policies. Learn about key security and privacy provisions regarding your data.
Whitepaper
Marketing Analytics and Attribution
10 tactics for attribution management.
Learn how to set up your attribution program with this whitepaper from Web Analytics Demystified and Google.
Whitepaper
Marketing Analytics and Attribution
Top 5 ways to amplify TV with digital.
Though digital is highly trackable, tying real results to TV used to be difficult. Find out how that’s changed with TV Attribution from Attribution 360.
Feature Brief
Marketing Analytics and Attribution
Data collection options.
Whether you need to gather data by log files or tagging, Attribution 360 has you covered.
Feature Brief
Marketing Analytics and Attribution
Attribution 360 offline conversion connector.
Tie your in-store activities directly to your online marketing investments for the most accurate view of performance.
Feature Brief
Marketing Analytics and Attribution
Attribution 360 direct mail connector.
Change the cross-channel dynamic with Attribution 360's direct mail connector.
Infographic
Marketing Analytics and Attribution
The evolution of data-driven attribution.
Learn how the evolution of marketing attribution has led to and explosion of measurement models.
Whitepaper
Marketing Analytics and Attribution
Optimizing against external factors.
Learn how Attribution 360 integrates external factors into your analysis for more accurate recommendations.
Article
Marketing Analytics and Attribution
Measuring the “Facebook Effect”.
Need proof that the old last-click mentality is history? Different media play different roles in the customer journey.
Whitepaper
Marketing Analytics and Attribution
Attribution drives marketing impact.
Companies are demanding more accountability for every marketing dollar. Find out how marketers are embracing attribution in a study from Forrester Research.
Guide
Marketing Analytics and Attribution
The definitive guide to data-driven attribution.
Learn everything you need to know about data-driven attribution and what steps you can take right now to improve performance.
Article
Marketing Analytics and Attribution
Better measurement with analytics and attribution.
Analytics help you understand the customer experience. Attribution informs your marketing mix. Today’s top marketers need both.
Feature Brief
Marketing Analytics and Attribution
Complete multi-channel marketing mix modeling.
Connect offline and online measurement to get a complete view of your marketing impact.
Article
Marketing Analytics and Attribution
A modern view of marketing mix modeling.
Find out how the bottom-up view from data-driven attribution can sharpen marketing mix modeling’s focus.
Feature Brief
Marketing Analytics and Attribution
Attribution 360 Monitor
Validate all data that goes in so you can trust all the insights that come out.
Infographic
Marketing Analytics and Attribution
Onlining your offline conversion data.
Offline channel data comes in the form of loyalty programs, direct mail and offline sales data. See the steps to “online” your offline channel data for a complete view of the customer journey — and of your marketing performance.
Whitepaper
Marketing Analytics and Attribution
Attribution and data onboarding.
Attribution 360 and LiveRamp help marketers attribute offline conversions for accurate cross channel measurement.
Feature Brief
Marketing Analytics and Attribution
Real-time bidding programmatic connector.
Attribution 360's programmatic connector helps you leverage attribution data to optimize your real time bidding automatically.
Infographic
Marketing Analytics and Attribution
Tips for building an attribution program.
Discover 10 tactics that drive success in building an effective marketing attribution program.
Article
Marketing Analytics and Attribution
The evolution of ad tech: programmatic.
Learn how far media buying has come with advances in digital attribution that offer holistic insights for real time buying.
Whitepaper
Marketing Analytics and Attribution
Cross-Channel Attribution Providers, Q4 2014
In Forrester’s 56-criteria evaluation of cross-channel attribution vendors, they identify the eight most significant cross-channel attribution providers with advanced algorithmic-based models.
Article
Marketing Analytics and Attribution
Adding attribution to the purchase funnel.
To understand the real impact of marketing on the purchase funnel, marketers need a data-driven attribution model.
Feature Brief
Marketing Analytics and Attribution
Attribution 360 TV attribution.
Find out how consumers really respond to your mass media marketing — and optimize your campaigns from TV to digital.
Infographic
Marketing Analytics and Attribution
TV Attribution with Nest.
Though digital is highly trackable, tying real results to TV used to be difficult. See how Nest changed that with TV Attribution in Attribution 360.
Whitepaper
Marketing Analytics and Attribution
Validating data-driven attribution.
Attribution 360's methodology is validated by lift analysis best practices to provide the most accurate insights possible.
Article
Marketing Analytics and Attribution
Attribution vendors are not created equal.
To set your organization up for success, be sure you know what to look for in an attribution vendor and long-term partner.
Webinar
Marketing Analytics and Attribution
The offline customer journey.
Discover how cross-channel attribution metrics help connect the dots between online marketing and offline conversions.
Webinar
Marketing Analytics and Attribution
TV attribution.
Discover how connecting TV and radio ads with online action delivers improvements across all channels.
Webinar
Marketing Analytics and Attribution
Webinar Series Part 1: Setting direction for measurement.
Taking marketing measurement to the next level requires combining all the pieces to get greater clarity.
Webinar
Marketing Analytics and Attribution
Webinar Series Part 2: Building a data foundation.
Incorporate marketing channel data sources into a unified view for increases in marketing performance measurement.
Webinar
Marketing Analytics and Attribution
Webinar Series Part 3: Putting insights to work.
In this webinar you’ll learn how to operationalize results and glean actionable insights from your marketing performance metrics.
Webinar
Marketing Analytics and Attribution
Webinar Series Part 4: Driving results.
Hear from those who have been there and take marketing performance measurement to the next level.
Whitepaper
Marketing Analytics and Attribution
Why data-driven attribution?
Want a seat at the decision-maker’s table? Invest in data-driven attribution and see the benefit of each marketing investment.
Guide
Measurement Strategy
Four ways to measure what matters most.
Adopt these best practices to drive success: choose the right metrics, focus on the best customers, value the entire path to purchase, and prove impact.
Article
Measurement Strategy
Convert the most valuable customers.
How valuable is that newly converted customer to your business? Attribution can reveal a customer's true value, so you invest in converting the right ones.
Article
Testing and Personalization
Three keys to proving marketing impact.
Proving the value of your marketing investments can be a challenge. See how controlled marketing experiments can help.
Tool
Marketing Analytics and Attribution
Explore the customer journey to online purchase.
Analyzing millions of consumer interactions through Google Analytics reveals how different marketing channels affect online purchase decisions. See our benchmarks.
Whitepaper
Marketing Analytics and Attribution
Data analytics: A matrix for better decision making.
Today’s marketers have access to more data than ever, and the pressure’s on to turn those data points into something meaningful. In this article, Daniel Waisberg shares his new data analytics framework, TITE, which helps marketers gain context and get actionable insights from their data.
Report
Digital Analytics
Google named a leader in Magic Quadrant for digital marketing analytics.
We’re proud to be positioned by Gartner, Inc. as a Leader in the 2015 Magic Quadrant for Digital Marketing Analytics research report.
Product Overview
Digital Analytics
Use customer insights to deliver on marketing strategy.
Learn about how Analytics 360 turns data into insights about people and how they behave—whether they’re online, offline or mobile.
Product Overview
Digital Analytics
Drive peak performance for your digital content.
Give your readers more of what they want and less of what they don’t. Analytics 360 turns data into insights about people and how they behave.
Product Overview
Marketing Analytics and Attribution
Know what every marketing dollar is doing for you.
Learn more about how Attribution 360 helps you measure and optimize marketing spend for online and offline channels.
Product Overview
Audiences and Segmentation
See your audience from multiple perspectives.
Learn more about how Audience Center 360 helps you understand the full customer context to make your brand relevant at every moment.
Product Overview
Data Visualization and Reporting
Put the power of your marketing data in everyone’s hands.
Learn more about how Data Studio 360 can put the power of your marketing data into the hands of your entire organization.
Product Overview
Measurement Strategy
See how modern measurement cuts through complexity and wins customers.
The Google Analytics 360 Suite offers six integrated measurement products: it delivers remarkably deep insights into consumer behavior, so you can create more engaging experiences for them.
Product Overview
Testing and Personalization
Your customers are unique, why aren’t your web experiences?
Learn more about how Optimize 360 helps you deliver web experiences that are personalized to the unique needs of your customers.
Product Overview
Tag Management
Focus on your marketing, not your tags.
Learn more about how Tag Manager 360 helps you eliminate the headache of updating tags with streamlined and accurate tag management.
Video
Measurement Strategy
Gain insight for everyone with the Google Analytics 360 Suite.
Learn how marketing leaders in L’Oreal, Nest and Progressive use the Google Analytics 360 Suite to deliver powerful insights and engaging customer experiences.
Video
Digital Analytics
L'Oreal Canada doubles anticipated revenue with Analytics 360.
See how L’Oreal Canada used Analytics 360 and DoubleClick Bid Manager to double anticipated revenue for their advertising campaign.
Video
Measurement Strategy
Progressive connects the dots with the Google Analytics 360 Suite.
Progressive uses the Google Analytics 360 Suite to deeply understand their customers and create the best mobile experience for them.
Video
Measurement Strategy
Turn TV insights into measurable actions.
Nest uses the Google Analytics 360 Suite to unlock meaningful insights and improve cross-channel marketing efficacy.
Whitepaper
Measurement Strategy
Discover how marketing analytics increases business performance.
Discover the key analytics and measurement challenges that marketers face today and how successful marketing organizations are addressing them.
Whitepaper
Marketing Analytics and Attribution
Marketers are moving towards converged analytics.
Merging marketing mix modeling with attribution enables faster, more efficient, and more holistic insights. This Forrester Consulting study examines how marketers think about integrated measurement solutions.
Whitepaper
Measurement Strategy
Marketing in the driver’s seat: Using analytics to create customer value.
Discover how leading marketing organizations are using analytics to drive customer value and, in turn, driving sales, profit, and shareholder value.