Marketing Maestros Archive
July 2014
Advertising Transparency – Let the Buyer Beware
Posted: Jul 30, 2014 10:00am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.
READ MORE75 Percent of Office Workers Do This
Posted: Jul 29, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.
READ MOREIndustry Study of Advertising Bot Fraud Announced!
Posted: Jul 14, 2014 10:51am ET BY Bill Duggan, Group EVP, ANAANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.
READ MORELet Me Tell You About Don
Posted: Jul 1, 2014 12:30pm ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich shares social media marketing advice from author Ben Blakesley.
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