Marketing Maestros Archive

Mobile Marketing: What Are Marketers Doing?

Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so—it’s the best way to get your product into the hands of your consumers—literally via their mobile device which doesn’t seem to leave their hands!

Managing Social Media Overload

A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options—such as the recently debuted Google +.

Kim Kardashian & Branded Entertainment

Thanks for the Tip (and the importance of real Service)

Branded Entertainment Needs Better Measurement