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News
The measurement revolution: An update
We’ve been committed to investing in a suite of new metrics that would be as actionable for brand marketers as the click has become for performance advertising. In that spirit, we're announcing a new GRP solution, comScore vCE in DoubleClick, and updates to our Active View viewability solution.
![Understand the impact of your advertising with trusted metrics](/static/core/img/positional/measurement.jpg)
Understand the impact of your advertising with trusted metrics
Measure when your campaigns are seen, how customers respond, and what they do as a result--all in one integrated platform, with DoubleClick’s accredited measurement solutions.
Improve campaign performance with real-time data
See how your campaigns are doing right now, not weeks or months after the fact. DoubleClick brand metrics show you the impact of a campaign across the funnel and in flight, so you can act faster to improve results.
Get a complete view of campaign performance
DoubleClick’s integrated platform includes a full suite of brand measurement tools. See the impact of brand campaigns right alongside your other reports.
Find the DoubleClick solution that fits
Our holistic platforms bring it all together to make digital work harder for your business in every way. Discover the one that’s right for you.