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Site Info - Autotrader.com

Overview of web technologies used by Autotrader.com.

Website Background

Cars for Sale - Used Cars, New Cars, SUVs, and Trucks - Autotrader
Explore new and used cars, trucks and SUVs with confidence. Autotrader is the one-stop shop for everything you need in your car buying experience including expert advice, instant cash offers, an affordability calculator, and quality car news and reviews.

Description on Homepage

Top 10k among all websites

Popularity rank

WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

WordPress
used on inner pages

PHP is a scripting language for creating websites.

PHP
used on inner pages

Java is a general-purpose language originally developed by Sun Microsystems.

Java
used on inner pages

Microsoft's Active Server Pages technology on the .NET framework.

ASP.NET
used on a subdomain

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

JavaScript

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

jQuery 3.7.1
version 1.4.4 used until recently
0% of sites use a newer version
used on inner pages

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Bootstrap
used on inner pages

Prototype is a JavaScript framework originally developed by Sam Stephenson.

Prototype
used on a subdomain

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Bootstrap
used until recently

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Nginx 1.24.0
version 1.22.1 used until recently
10% of sites use a newer version

Cloudflare Server is a web server developed by Cloudflare.

Cloudflare Server
used on a subdomain

Akamai is a content delivery network. This includes the former brand Instart Logic.

Akamai

Cloudflare provides a content delivery network.

Cloudflare
used on a subdomain
hosting info partly based on data from ipinfo.io

Vercara (formerly Neustar) offers DNS services under the UltraDNS brand.

Vercara UltraDNS

Proofpoint provides email protection and other IT security services.

Proofpoint

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

DigiCert

unpkg is a JavaScript content delivery network for libraries that use the npm package manager.

unpkg
used on inner pages

Google Hosted Libraries (formerly called Google Libraries API) is a content distribution network for the most popular, open-source JavaScript libraries, provided by Google.

Google Hosted Libraries
used until recently

New Relic is a web application performance management tool.

New Relic

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Google Analytics
used on inner pages

WordPress Jetpack Stats is a visitor tracking plugin for the WordPress publishing platform.

WordPress Jetpack
used on inner pages

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

Microsoft UET
used on inner pages

Full Circle Studies collects information about general website visitation patterns as part of the ComScore market research.

Full Circle Studies
used on inner pages

Matomo (formerly Piwik) is an open source web analytics program.

Matomo
used on a subdomain

Navegg is an open and free website tracking system generating demographic visitor profiles.

Navegg
used until recently

The Google Advertising network consists of AdSense, DoubleClick and other services.

Google Ads
used on inner pages

Amazon Associates is the affiliate program of Amazon.

Amazon Associates
used on inner pages

Xandr is an advertising network owned by Microsoft, formerly by AT&T. This includes the former AppNexus brand.

Xandr
used on inner pages

OpenX (previously called phpAds, phpAdsNew, MaxMediaManager and Openads) is an open source ad management system and ad marketplace.

OpenX
used on inner pages

PubMatic is a marketing automation software provider.

PubMatic
used on inner pages

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Google Tag Manager
used on inner pages

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

Facebook
used on a subdomain

A Twitter Button allows a Twitter user to post a tweet from the visited site.

Twitter
used on a subdomain

External Cascading Style Sheets define style rules in a separate CSS file.

External CSS

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Embedded CSS

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Inline CSS

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Session Cookies

Persistent cookies with an expiration time of up to 1 day.

Cookies expiring in hours

Persistent cookies with an expiration time between 1 day and 1 month.

Cookies expiring in days

Persistent cookies with an expiration time between 1 month and 1 year.

Cookies expiring in months

Persistent cookies with an expiration time of more than 10 years.

Cookies expiring in decades

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

HttpOnly Cookies
used on a subdomain

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Non-HttpOnly Cookies

Secure cookies are used only via an encrypted connections, which may increase security.

Secure Cookies

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Non-Secure Cookies

Gzip (GNU zip) is a file compression algorithm.

Gzip Compression

Brotli is a lossless compression algorithm developed by Google.

Brotli Compression
used on a subdomain

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

IPv6

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/2

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

HTTP Strict Transport Security

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

Default subdomain www

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Default protocol https

Persistent cookies with an expiration time between 1 and 10 years.

Cookies expiring in years
used until recently

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

Strong ETag
used until recently

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Open Graph

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

JSON-LD

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

Twitter Cards
used on inner pages

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Generic RDFa
used on inner pages

HTML5 is the fifth revision of the HTML standard.

HTML5

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

UTF-8

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

PNG

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

JPEG

Scalable Vector Graphics (SVG) is an XML-based vector image format.

SVG

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

GIF
used on inner pages

Commercial entities

.com

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