All Questions
Tagged with optimisation ab-testing
4
questions
16
votes
4
answers
661
views
A/B Testing Technique
My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
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7
votes
2
answers
354
views
A/B test shows unexplainable winner for a remote goal
We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...
3
votes
4
answers
2k
views
Who should be responsible for A/B testing and conversion optimization?
Currently, I'm wearing many hats, but looking to expand our team and eventually dedicate someone to running A/B, MVT and conversion optimizations for us.
With companies where even minor % ...
- 279
7
votes
3
answers
435
views
Better purchase conversions for single page vs. multiple?
I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
- 173