Zoe Mitchell

In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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In the words of Dan Black, Teads’ CTV Pulse is the culmination of a deep dive into the 'shift factors' affecting consumer content consumption, marketers willingness to commit shifting ad dollars and the driving factors for agencies looking to help advertisers move into CTV. Please click on the link below and have a read. #CTV #bestinglass

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Nick Manning has an excellent piece (https://lnkd.in/ebjX_YUF) in The Media Leader today on how agencies make money on what I always knew as broking and which today has been relabelled 'Principal-Based Media', presumably in the hope that that makes it alright...! There's a danger that Nick's points will be dismissed by many as the mechanics of media buying, the dark arts perfected by the few in order to squeeze a better deal for their clients by the agencies. As Nick shows it's nothing of the kind. And it's far more concerning than that. If you accept that the agency can act as a broker, or reseller of media space and time then you have to accept that the media agencies doing this are no longer objective in their recommendations; that their plans are not worth the paper they're written on; and that measuring the advertising's effect by channel is no longer possible. Trading media becomes just like trading a commodity. If you think that 'media' is more than a commodity defined by largely meaningless numbers on a spreadsheet, that instead 'media' is an integral component of advertising; and that creativity and craft matter, then you can join Nick and me (and an increasingly large group of supporters from all corners of the ad business) in the 'Advertising: Who Cares?' movement, and maybe join us at our event in September. Mail me on brian@bjanda.com or Nick on nick@encyclomedia.international for more details. Geraint Davies Julia Linehan

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Today's all-new Cog Blog is unusual. First it comes from two of us, myself and Nick Manning (ex Manning Gottlieb, OMD and Ebiquity). Second it's got a point to it. We are seriously worried about the threat from various quarters to the craft of advertising (creative and media) and the failure of our industry's biggest players to face up to the challenges we all face. Indeed, we suggest many are part of the problem. We've decided to do something about it and we would like as many who share our concern to join us. At the moment we are at a planning stage (as we explain in the post); how far we take this does depend on the level of support our ideas generate. We urge you to read the post; and if what we're suggesting resonates with you then let us know. Talk about it, comment, share as widely as you can. We hope this will be the start of something.

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Brian Jacobs and I tend to write and talk about the same themes, so we thought it might be good to convene like-minded people to share ideas about how we Make Advertising Great Again (without the red baseball caps). We all know what the issues are so we don't need to elaborate, but we would like to discuss practical solutions. Read Brian's blog and if you're interested in being part of the discussion, our contact details are therein.

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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Understanding the nuances of #OOHadvertising effectiveness is crucial for maximizing impact. Talon OOH UK's research unveils key insights: simplicity and central placement are paramount, with brand logos noticed only 42% of the time. Understanding viewer behavior and optimizing creatives pre-campaign or mid-flight ensures a stronger impact for brands. 🗣 #OOHAdvertising #CreativeEffectiveness #TalonOOHUK

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Media Marketing Compliance helped the Association of National Advertisers study the market for 'Principal' (or 'Proprietary') Media, and the results have landed. The report is incredibly thorough and provides great guidance for advertisers. While not a new phenomenon, PM is increasing dramatically and becoming a much more controversial way for Media Agencies to make extra profit at the expense of transparency into their true revenues. Advertisers should take a firm view on whether this is in their best interests.

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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Travis Lusk Good to see you highlighting this report again. It needs to remain in the spotlight even at the risk of repetition for those already aware. Bill must be able to recite this blindfold. Yes, we need more advertisers adopting the extremely comprehensive playbooks in the report and hopefully they will. Education is the key. But more than anything we need the big agency groups to gradually wean themselves off the drug of easy money from programmatic trading, arbitrage and undisclosed margins. No agency group has supported the study and they won't, so advertisers have to make it clear that they won't allow this to continue and then work through new compensation methods that work for both parties. Trying to fix this problem without addressing fees and performance-led rewards is not going to shift the needle. Bill Duggan Association of National Advertisers

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Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

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The latest Cog Blog updates on the Advertising: Who Cares? topic of a month ago, that has morphed into something of a movement. This is about helping progress improvement through discussion, as opposed to finger-pointing and blame. Nick Manning and I both really appreciate the support and want to encourage more to join us. We can be reached at brian@bjanda.com or Nick@encyclomedia.international IPA (Institute of Practitioners in Advertising)

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This week in #DMACouncils... All about definitions: What makes B2B sexy? How do you support media agencies and owners? Can the UK be an AI leader? And could you give? Account Based Marketing is Based Our #B2B Council is focusing on what makes B2B unique - it's the razor's edge you walk in managing client experiences. You don't manage a portfolio of millions of prospective customers, but ten or twenty. It's more than personalized, it's personal, and that, to me, is exciting. We're looking at how we can support emerging talent in the B2B space. DM to get onboard at this crucial time! Let's Media-te Together With Hattie Whiting and Tim Samuel, the Media Council is reshaping itself in the image of media agencies and media owners and pursuing my favourite solution to big problems: Bringing people together. We're asking what the challenges and opportunities are with so many new advertisers in the TV space and the interest explosion in real-life experiences, like the #Outernet. Now's the time to get together (at least it will be in early July). Bridging the Wild West and Over-regulated Rest The wilderness of Brexit, post-pandemic slump, and lack of collective power (having left the EU) make it difficult for the UK to lead #AI governance. However, the UK's regulatory heritage and capacity for creativity can situate it as a location for innovation, as the bridge between the wild west of the U.S. and the over-legislated China. IP, Data, and Contract law provided sufficient coverage for the internet, search engines, and social. They are the foundation of an ethical approach that fosters creativity and innovation. The same issues that plague AI and LLMs plagued all of these innovations. Regulation and marketing need to rely on the fundamentals for a successful future; customer-first always, respectful of data & privacy, creative in strategy, and clear in communication. It's a complex but exciting moment in all industries, that demands the best of our empathy and focus on people. Great to be a part of the DMA (Data & Marketing Association) UK in hosting the evening. Many Hands, Light Work A good friend from Golley Slater Cirencester is taking on a Costwolds Challenge tomorrow in support of Tia's Wings. A charity ensuring children who need air transfer services get the support they need. If you can spare a note, join me in giving. https://lnkd.in/ehfgnZAe

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Im excited to be speaking at the The AI Summit in London - please join me on June 12th at Tobacco dock. If your a business leader and there is anything in particular you want to hear about, let me know below and I will do my best to address it. My talk is called 'Navigating the New Frontiers: the transformative power of AI across industries'. I am aiming to give business leaders an overview of how AI is impacting across multiple industries, but also the expectations that consumers are going to have in the near future because of AI. More so than ever consumer experiences in products and services powered by AI will create significant expectation shifts in speed of delivery, personalisation and experience. Im going to go over this and lay out how to think about and plan what business can do to take advantage of these shifts. As always my aim is to speak with clarity, a lack of jargon and to give some confidence about what's happening and also what's going to happen so leaders can prepare with confidence. 12 Jun 2024 10:10 Industries Stage

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