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Articles by Tom
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The inconvenient truth about sustainability
The inconvenient truth about sustainability
By Tom Khan-Lavin
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Coronavirus (COVID-19) Marketing & Sales Resources for Drinks Brands, On Trade & Off Trade
Coronavirus (COVID-19) Marketing & Sales Resources for Drinks Brands, On Trade & Off Trade
By Tom Khan-Lavin
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MENTAL HEALTH + ALCOHOL: CAN MARKETING INSPIRE A POSITIVE CHANGE IN SOCIETY'S RELATIONSHIP WITH ALCOHOL?
MENTAL HEALTH + ALCOHOL: CAN MARKETING INSPIRE A POSITIVE CHANGE IN SOCIETY'S RELATIONSHIP WITH ALCOHOL?
By Tom Khan-Lavin
Contributions
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How do you communicate your content strategy to your team and other departments?
Communicate as a human to a human recipient, with conversational language and emotive connection. If you go too corporate or robotic with your communication, you will limit your ability to actually communicate your message.
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How do you communicate your content strategy to your team and other departments?
Sure a content governance model could be good to set in place, but try to ensure the language used is human and natural. For me, I'd use terms like roles ad responsibilities, or soften it further even, rather than governance - even within a big corporate machine.
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How do you communicate your content strategy to your team and other departments?
In an ideal world you'll have already consulted your team on what they, as the people closest to the action, feel is needed within the content scope. This enables you to get their buy-in at the earliest stage, and helps you to re-communicate back to them what the eventual content strategy is.
Activity
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We hid 7 England Easter eggs in our Budweiser Euros ad, including a reference to last night's hero, Ollie Watkins. 🙌🏻 🏴 🍻 Sir…
We hid 7 England Easter eggs in our Budweiser Euros ad, including a reference to last night's hero, Ollie Watkins. 🙌🏻 🏴 🍻 Sir…
Liked by Tom Khan-Lavin
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Couldn't have said it better ourselves... Great piece by Lizzy O'Riordan of Drinks Retailing diving into why Gen Z DO actually drink alcohol, but…
Couldn't have said it better ourselves... Great piece by Lizzy O'Riordan of Drinks Retailing diving into why Gen Z DO actually drink alcohol, but…
Liked by Tom Khan-Lavin
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Yes, yes and yes - Lizzy O'Riordan has managed to summarize what I've been struggling to articulate for years... 📰 GEN Z AREN'T ANTI ALCOHOL, BUT…
Yes, yes and yes - Lizzy O'Riordan has managed to summarize what I've been struggling to articulate for years... 📰 GEN Z AREN'T ANTI ALCOHOL, BUT…
Shared by Tom Khan-Lavin
Experience & Education
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YesMore Agency
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Licenses & Certifications
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Qualified Physical First Aider
St John's Ambulance First Aid
Volunteer Experience
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
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Spanish
Elementary proficiency
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Marketing Bullshit
Full professional proficiency
Recommendations received
28 people have recommended Tom
Join now to viewMore activity by Tom
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Lots and lots of hard work has gone into this, so very excited to be able to reveal more in due course!
Lots and lots of hard work has gone into this, so very excited to be able to reveal more in due course!
Shared by Tom Khan-Lavin
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Such a lovely brand and client, WELL worth a follow of @NeuritaTequila on Instagram... https://lnkd.in/e5thpvs2
Such a lovely brand and client, WELL worth a follow of @NeuritaTequila on Instagram... https://lnkd.in/e5thpvs2
Shared by Tom Khan-Lavin
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Thank you for sharing some fantastic insights, everyone! One of my faves: "Soil isn't sexy."
Thank you for sharing some fantastic insights, everyone! One of my faves: "Soil isn't sexy."
Liked by Tom Khan-Lavin
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Ah... we're at the VOTE FOR US OR THE DOG GETS IT stage of the UK elections. We've reached peak OG social basics 101 folks. If in doubt, throw a…
Ah... we're at the VOTE FOR US OR THE DOG GETS IT stage of the UK elections. We've reached peak OG social basics 101 folks. If in doubt, throw a…
Liked by Tom Khan-Lavin
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Me: “Jack, how can I repurpose this Instagram reel into a piece of LinkedIn content so I can tick two things off my list and get out the office at a…
Me: “Jack, how can I repurpose this Instagram reel into a piece of LinkedIn content so I can tick two things off my list and get out the office at a…
Liked by Tom Khan-Lavin
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