Ross Curtis

Bristol, England, United Kingdom Contact Info
1K followers 500+ connections

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About

Product Leader with over ten years of senior product leadership experience across media…

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Experience & Education

  • Saga plc.

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Projects

  • Project Hawk

    - Present

    Hawk is an enterprise level product ingestion system that downloads millions of products from numerous affiliate networks, normalises the data, and then matches products and offers to articles across Future's entire website portfolio.

    Its integration begun with the flagship website TechRadar in late 2013, but it has since grown into a vastly integrated price comparison and product availability engine that helps users find the best product at the best price whilst remaining within the…

    Hawk is an enterprise level product ingestion system that downloads millions of products from numerous affiliate networks, normalises the data, and then matches products and offers to articles across Future's entire website portfolio.

    Its integration begun with the flagship website TechRadar in late 2013, but it has since grown into a vastly integrated price comparison and product availability engine that helps users find the best product at the best price whilst remaining within the website's ecosystem.

    It does this with a complex AI powered matching alogirthm to match relevant products and vouchers to product reviews. It allows the user to read about desirable products before offering a thorough range of buying options, sorted by value from all the key online and high-street retailers, and provides a link to the most up-to-date and available product details page on the retailer's website.

    Not only does this generate a considerable revenue stream via a CPA model for Future plc, but the Hawk functionality extends the usability of the web brands to improve the overall user experience thus increasing engagement figures, and so enhancing other native monetisation streams. Furtheremore, the data insight capability built into the product allows Future plc to understand market behaviour at scale and offer valuable insight to its retail partners.

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    See project

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