Phil Sutcliffe

If you didn't catch the Big Sustainability Debate at our #MakeSustainabilityReal conference, take a look at the summary article below. As one of our clients said, "you brought to life the big questions that we live through every day in our companies." #Kantar #SustainableTransformation

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As we conclude this month's exploration of the dynamic metabolic disease sector, driven by the groundbreaking #GLP1 treatment category in #diabetes and #obesity, take a look at the recent findings by EOS Intelligence. The collection was published in May 2024. Can GLP-1 become the new game changer for NASH? https://lnkd.in/gTBrGam9 GLP-1 Drugs - The disruptive force shaping the pharmaceutical industry https://lnkd.in/gtM7kQzP Acromegaly – Evolving therapeutic priorities https://lnkd.in/gqZhA93a Can Lilly’s once-a-week Insulin prove as a gamechanger in the slowing insulin market? https://lnkd.in/gf5RXfMn Future of cell therapy in type 1 diabetes https://lnkd.in/ggcAi_jv The world of diabetes care is rapidly evolving https://lnkd.in/gJK64zgU Tolerability, pricing of oral semaglutide frequent areas of investor debate https://lnkd.in/gfG3SApt Transformational time in obesity treatment https://lnkd.in/gKap5j-H Eli Lilly’s retatrutide emerge as a game-changer in obesity treatment? https://lnkd.in/gPdns5Jm Metabolic disorders are swiftly becoming a key focus for pharmaceutical companies https://lnkd.in/g9UZm_Bq

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In #mrx it's always good practice to regularly review your data collection methods and the questions you ask. When you do face to face fieldwork, there's no better way to immerse yourself than joining up with the frontline interviewers who are actually recruiting participants for your study and delivering your questionnaires in real life. Echoing Eda Incekara's comments and thanks to Kathleen Reddin (Malkin) for arranging, and the Ipsos UK field team for accommodating. Lots of new thinking and fresh ideas coming out of this. #research

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Is your workforce future-proof? 🤔 New research from Ipsos UK reveals a huge gap between what employees want and what employers are providing when it comes to skills development. 🤯 Here's the kicker: 74% of employees are eager to learn new skills, but only 54% are getting the opportunities they need. This is especially concerning given the rise of AI and its potential impact on jobs. 🤖 Let's chat about how Ipsos can help you create a learning culture that empowers your employees to thrive in the future of work. 🚀 #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Don't let your workforce fall behind! Did you know that only 1 in 2 UK workers feel prepared for the rise of AI in the workplace? This is a countdown to a crisis for businesses! ⏰ New Ipsos UK research highlights a critical need for employers to invest in on-the-job learning and coaching, particularly around AI and its implications. Let's connect and discuss how we can help you bridge the skills gap and ensure your workforce is ready for the future. 💪 #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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Only 3 days left to contribute to our short survey which will drive positive change in the UK marketing industry 🌍 Complete it before it's too late: https://lnkd.in/ezFTKKkz The 10-minute survey is for all marketers, not just those with sustainability expertise. Get involved to shape the future of sustainable marketing in the UK. This deep dive research will form a report of data and case studies which will help build a deeper understanding of sustainable marketing trends, practices and progress in the UK. #Marketing #SustainableMarketing #SM2030 #Sustainability

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/ezwhjTKE 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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As the chair of the newly formed Market Research Society (MRS) B2B Network, I have been considering how much the B2B landscape across the research industry has changed in the last 20 years. Gone are many of the medium sized B2B specialist agencies, many bought out and integrated into larger entities. Instead of specialising many researchers are now involved in both B2B and B2C research. But why are the B2B specialists in decline? Is it that B2B is no longer that different to B2C research? Has technology forced this change? This issue is going to be discussed at the B2B research conference later this year. And the B2B Network is going to lead the debate. As a provider of high quality B2B customer data to the research industry, Prevision Research is proud to be principal sponsors of the MRS B2B Network and the MRS B2B conference. #B2B Market Research Society (MRS) Trevor Wilkinson Amy Middleton Jordan Wood Santosh Makhani Liz Montgomery

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It is National Learning Week and our latest Ipsos UK research reveals a mixed bag for UK office workers. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities to learn. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. What does this mean for employers? 👍Commit to building a learning culture that offers equitable access to development opportunities, particularly AI training, for all employees, especially women. 👍Invest in on-the-job learning, coaching, and mentoring. 👍Create dedicated time for development. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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There is so much noise in bad data I can’t even😵 In this excellent article “Ensuring quality survey responses in an age of uncertainty” featured in Quirk's Media, Michael Booth, PhD brings up an important point that is often overlooked in data quality discussions (link in the comment 👇 ). Bad data is filled with noise, and although it may appear 'fine' when looking at it in aggregate, it lacks cohesion. This leads researchers to waste precious time hunting for a story that just isn't there. Your ultimate test is a cluster analysis - there is no way to get sensible segments with bad data. As Michael says “Why should you, as a researcher, care about data quality and go to the lengths required to verify that you are receiving high-quality respondents? Like, really? When data is bad it’s hard for you to do your job.” He also has the best illustration to explain noise in the data. 🙌 Researchers - what do you think? Have you been there before? #mrx #dataquality #surveys

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Really interesting article from Charlie and worth a read. However, I would go further and say that when most firms say they have nailed #ConsumerDuty outcomes measurement, they are being over confident. Here's why... - Recycled NPS and CX doesn't tell you a customer has experienced a good outcome. You may understand something, but it doesn't mean you are able to make an informed decision. You may think the call centre did a good job , but do you now feel in control. Outcomes surveys are very different to satisfaction surveys. -The other significant drawback of NPS and CX studies is that they don't allow you to confirm to the FCA that you are delivering good outcomes to vulnerable customers. This is the elephant in the room and an issue that means firms MI will fail both FG21/1 Vulnerability Guidance and FG22/5 Consumer Duty To achieve both of the above, you need a separate survey that complements your current NPS and CX programme. FWD Consulting can tell you how.

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Survey respondents are people (when they are not our antifraud technology - powered by deep neural networks - will take care of it). As we care about #MeaningfulData so we care about engaging audiences in the best way.

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Another great news piece about our research on the impact of AI on consumer's purchase decisions has been published today by Performance Marketing World.     Nearly half of UK consumers believe AI directly influences their purchasing decisions. However, the proliferation of 'deep' fakes has emerged as a prominent issue, with consumers wary of the potential consequences of manipulated media content on trust and authenticity.    If you're looking for statistics on the burning issues for your own sector or business, our new Omnibuzz consumer survey could be the perfect  fit! To find out more please send me a DM. (Click the link below to access the full article. Note - you will have to register for access) https://lnkd.in/eWMRWhsX

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The 2024 Ipsos Equalities Index reort highlights a strong belief in the UK that the government should be primarily responsible for tackling inequality (66%). However, interesting generational and gender differences emerge. Gen Z men are less likely to support this view (63%) compared to Gen Z women (74%) and Baby Boomer men (75%). This raises important questions about how different demographics perceive the role of government in creating a fairer society. #Equality #EqualitiesIndex #GenZ #Boomers #DiversityAndInclusion

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