Niall Killeney Taylor

Real time text to image we are ever closer to the matrix. I envisage in the ver near future advertisers will create generic concepts for ads and someone or a something will be changing those ads in real time due to who is near them or what day of the week it might be. The customisation of content, in real time, will be as important as the actual content. Imagine a walking down a street and it starts raining and suddenly you see an ad in a shop window saying they sell umbrella's or food ads dynamically changing through the time of the day. Some of these ideas are already here however the micro changes that brands will be able to serve will be 100% tailor made to the environment or demographic that they are near. Hope you are ready for the future! #AI #technology #stablediffusion Video from X ( @Dan50412374 )

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This week, Meta's fundraising tools SHUT DOWN in Ireland. If you use Facebook or Insta Challenges, HERE'S WHAT TO DO NEXT (UPDATED!) 🇮🇪 1. Keep your Ads. But optimise them for CONVERSION Facebook and Insta are STILL great for cheap Lead Ads. To start, analyse WHO actually raised funds for your concept last time. Then write snappy copy and pick images for those people. THEN drive your ad funnel towards a NEW fundraising platform. And track all the way down it. So you spend money on the ads that create fundraisers. Don't know how? DM me. 2. Focus your user journey on SHARING the fundraising page. Feel what you feel about Meta. But when you create a Meta fundraiser, it immediately shares to your connections. When creating a fundraiser that is not NATIVELY social, you need to focus on getting supporters to share it, or they'll raise nothing. And the most important learning here is to VARY the ask + the offer. For example, asking a supporter to add their dog's name to the page title for a doggie certificate increased page shares over a direct ask. 3. Re-forecast your Projections. And it's not all bad news!! From the data that I can see, the 3 most likely metrics to change are 1. Fundraising pages that raise a donation = down 2. Average raised per fundraiser = up 3. ROAS = depends on how many total fundraising pages are created If you'd like advice on managing ROAS, or predicting how many % points these metrics will move, just DM me with a description of your ad funnel and your supporter journey! But even if you'd prefer to manage this by yourself, I hope the above post is helpful!

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If you want to eek more performance out of your video campaigns, do this one simple thing👇 In the 7 years Alpas has been running, we’ve produced over 300 videos. Yet I can count on one hand the number of times we’ve been given data on how well one of our video campaigns has performed. 🤯 If you use a videographer regularly and don’t provide them with data on how their videos perform, you could be missing out on a ton of revenue for your business. The moment you provide your videographer with insights into a campaign’s performance, you're giving them the tools to make decisions based on facts. This means your videographer will be able to: → Understand what specific elements of a video resonate with your audience → Create content that speaks directly to your target demographic → Allocate time and resources to things that matter the most → Measure success and justify budgets If you want to get more out of your videographer, it's well worth sharing a tad more information with them. (It doesn’t even have to be figures; it could just be CTR, drop-off points, average watch time, etc.) You’ll be amazed at how much impact sharing these nuggets of information can have on the success of a campaign. P.S. Would love to hear from businesses and videographers that are already doing this. Has it helped your business?

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If you're a publisher and what you want is a stellar Sales & Marketing team with a proven, well-respected track record of driving sales for clients across the industry look no further... Get in touch at the link for more... https://lnkd.in/eAKU734t #Publishing #SalesAndMarketing #BookMarketing #PublishingIndustry #ProvenTrackRecord #IndustryExperts #SalesGrowth #MarketingStrategy

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Lots of people are asking me for updates on the TV market landscape here in the UK. I had words - clearly they don't yet subscribe to our monthly 'In The Know' email. Sign up link below, people 😉 But from where I'm sitting, in a nutshell... (I'm not actually sitting in a nut to be clear) The good stuff: - Commissions feel on the up - Key senior placements are on the rise - Freelancers phones are ringing a little more - Premium factual is busy - but streamers are clamping down on budgets - There's some REALLY good telly to watch (our What to Watch section is creaking) The less than good stuff: - Companies are scared to / too busy to advertise roles, so many aren't - Bad working practice is rife - Staff and employed freelancers are stretched to their limit. Burnout alarm? - Many of those working feel a kind of 'survivor's guilt' - PSB commissioners are bumping meetings - indie bosses feel it's because they have nothing to say Maybe this evens out to a stalemate, but I'll take that - plus even a small uptick in commissions and placements - over freefall any day. How does it feel to you? PS Who can name the old school cameras below? Bonus points if you know which production office I'm at with these on display... --------------------------------------------------------------------------------- 🎥 I run Talented People - specialist search for TV production. 💻 Sign up to our upbeat monthly 'In The Know' messages here: https://lnkd.in/epWgB7D8 #tvproduction #mediarecuitment #executivesearch #diversityequityinclusion #tvjobs #contentmaking

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Spotify - Pay more to avoid adverts. Netflix - Pay more to avoid adverts. YouTube - Pay more to avoid adverts. If potential customers are paying money NOT to hear about your products, maybe it is time to scrap adverts completely? Genuine question - is there anyone who actually wants to see/hear adverts?

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Thinking of using video to amplify your business or personal brand? Whether you are a seasoned content creator or just starting out mastering the art of video production is key to engaging your audience. We have put together five top tips to help you elevate your game. We would love to chat with you about our video production solutions. #LinkedIntips #videotips #branding #engaged #PromiseKept

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Our 1st podcast was was filmed out of our spare room in a tiny Dublin rented apartment. Rent was €1600 a month. We filmed on a godawful Gopro and 2 android phones and often messed up the fps, which made it extra lovely to edit. There was zero format. That was 5 years ago, and a lot of learnings since then. We now run Key Moments podcast, where we've had folks like Seth Godin and Neil Patel, among other great software CMOs and marketing leaders. I made a post the other day about 3 things we've learnt running our own B2B podcast, specifically about format design. This post is for marketing leaders in my community that are A) 100% keen to do a video podcast, but can't settle on format. B) 52% keen to do a video podcast, but unsure if it's the right media strategy. What else do you want to know about starting a video series or distributing it? Drop it in the comments or DM me privately. P.S: Is this video format too meta, or useful? #podcast #marketing #content #b2b #growth

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Is the democratisation of content is giving a wake up call to the content production world? I joined the The Start & Scale Podcast this week to talk about my favourite topic, transforming passive audience’s into actively engaged communities. We also went much more into topics I rarely discuss, my journey of being a CEO, approaches to leadership and managing investors. Link in the comments to listen to the full thing 👇 Let me know your thoughts 💭

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Dive into our latest case study showcasing how we helped long-term client Owl + Lark secure loads of top tier media coverage over the last two years. Featuring snazzy brand mentions in Ideal Home, Glamour and The Independent (to name a few), this is a case study we're super proud of here at No Strings Public Relations! https://lnkd.in/gqCRGegY #PublicRelations #MarketingStrategy #MediaRelations #PressRelease #BrandAwareness #ContentMarketing #DigitalPR #Storytelling #Journalism #Newspapers #Magazines #MediaIndustry #PRCampaign #Advertising #Promotion #Editorial #MediaCoverage #Communications #ContentCreation #PressRelations #ECommerce #B2C #SleepHealth #Retail

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My work being a content producer at Kershkicks has been a great success over the past 2 months. 📍 I have averaged around 100k views per week on content… and the long form hasn’t even started yet! 📈 Imagine the benefits of 100,000 eyes on your business every. single. week. 👀 That’s the power of creating content, no matter what you sell 🛍️ #socialmediamarketing #digitalmarketing #contentcreation #viralcontent #kershkicks

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First, it was Joe Rogan landing big deal$. Now, it's Steven Bartlett's turn. The popular video podcast The Diary of a CEO will now be available on Samsung's TV Plus streaming service, starting immediately in the UK. Moreover, it was reported that no other podcast will be available on this service for at least the rest of the year (talk about VIP treatment!). I mean... technically... you could already watch any YouTube channel on any Smart TV, or with a Chromecast, but clearly the goal here is to reach a wider audience (especially since many of his interviews now address more controversial topics and less business ones). Regardless, this is quite a partnership and speaks volumes about the future direction of (video) podcasts. How do you feel about this? Are you a fan of Steven's show?

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'Sorry, that's going to be a bit beyond our budget - is there any chance for some wiggle room?' People working in video production will have heard that phrase a thousand times over, but knowing when to bring your price down, if at all, can be a really challenging prospect 😵‍💫 I think we're all guilty of accepting a job somewhere along the line at a lower rate than we're happy with, whether it's because we've really wanted to do that gig or perhaps it's been a quiet month and we need to get something over the line to pay the bills. Sometimes it can be worth doing if you're working with a great client who genuinely is on a budget and could prove to be a great contact, but on the flip side there can be times when the client more than likely can afford your original quote, they just want it cheaper. Or perhaps you're being sub-contracted by an agency who's looking after the end client and they want to make as much margin on your rate as possible e.g. if you're quoting £500 for a day shoot, that agency is more than likely billing the client for £800. I've definitely done jobs cheaper than I should have in the past and that's something I'm really trying to eradicate now. I'm happy to go against my own rules to some degree if I really like the people I'll be working with or if it's for a good cause, but I think it's important to not routinely take on projects with clients who just want the cheapest rate because then you're setting a trend where they'll expect that in the future. Not to mention if they do ever recommend you then the referred prospect will probably be expecting the same price their mate got it for and you'll be stuck in a rut where you won't be able to charge what you feel is right 🤷‍♂️ Obviously this is so much easier said than done when times are tough and you just need to get money in the bank, but if you've got a strong portfolio and track record of producing successful work then you should rarely be accepting lower than what you're quoting for.

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The only people that should be charging licensing or usage for creative content is models and actors. This is because their likeness is being attached to a brand. If they’re the face of Tesco for a campaign it’s unlikely Asda are going to hire them so they’re compensated for the effect on their earnings. Any other creative art form should charge accordingly at the start for their skills and experience rather than hold brands to ransom (to use content they’ve already paid for) again in 2 years time. Licensing is an antiquated system and the only argument I can see is “that’s the way it’s always been”. It was introduced way before the internet and doesn’t seem to have adjusted for the sheer quantity of people creating content. And if it wasn’t obvious by now we don’t charge licensing or usage for our video or photography content. If you’ve hired us you can use the content as you please. Times are changing. Let’s discuss.

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What's on a social media manager mind? #cfm #smm #socialmediamanager #digitalmarketing #contentcreation #marketingagency #contentmarketing #socialmediamanagement #belfast social media manager, digital marketing, social media management

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Advertising has changed. Remember when we all has to be front of the TV at 7:30pm to watch Coronation St? If you weren't in front of the TV with cuppa in hand, you'd miss it. And ad companies knew this. They paid a premium to have their product showcased during the ad break of our most watched shows. Things have changed now with 24/7 streaming platforms, think Netflix, Prime, and the explosion of social media, companies need to adapt. Take a look at the video below, a 'reel' something which is very familiar in 2024. Now companies with the right video content, can strategically place their product and target their selected audience through set parameters on their socials. If we don't move with the times, we fail, don't believe me? Ask Blockbusters :) Invest in the right video content for your brand. #videoforbusiness #videographer #videography #liverpoolbusiness #manchesterbusiness

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Posting about rates / how much one charges as a creative person can be a bit of a minefield. On the one hand transparency is great, and getting figures out in-front of people's eyeballs is a positive thing to help break down some of the fog around how 'the industry' works. But... It's also an open call for people to start wailing about a service being 'too expensive' or 'too cheap'. Yesterday I saw a post on here outlining prices for a set of production services, which was followed by a series of comments from someone essentially going "how the hell can you charge so much?". My beef here is that the person calling the original post out will run their productions using a particular set of processes, kit & know-how. This is what makes them unique, in the same way the person posting originally will have their own little way of running their shoots as well. All of which will have different costs to cover and account for etc, so their rates will be different. It's counter-productive to pitch two different creative providers against each other on price alone as there are a myriad of variables when it comes to production / fulfilment in all forms of marketing. Look at the work produced by the creative entity, and if there are prices shown it'll give you a good idea of the quality you'll get for the kind of budgets they work to. At Fettle Digital we now offer a series of video subscription retainers, to give people a set of reference production packages on our website. As with every single bit of the creative industries you'll find a range of potential suppliers who charge less & people who charge more. That being said though, I hope the person who had an issue with the rates in the comments section yesterday doesn't see this though. Ours are a tad higher 😅 #video #videoproduction #productioncompany #marketing #socialmediamarketing

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