Liam Bartholomew

Bloomreach generated up to 3x more leads by scaling up their content creation with Contentoo. Want to know how? 2 years ago, Bloomreach reached out to us to help them put their new localised content strategy into place. Their main goal: localise content across the EMEA region to enhance engagement and brand awareness without compromising quality. Within 1 year, we localised their English-language website into German and French to go along with 20+ white papers and blogs for those languages. What did we achieve? 🟡 Localisation efforts led to up to 3x more leads, higher email open rates and increased demo requests. 🟡 Bloomreach launched campaigns almost twice as fast through our workflows. 🟡 Brand messaging was consistent and impactful across different markets and regions. For the full success story, click the link below. https://lnkd.in/dCEYaf4w

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🎯 The Next Level of ABM in 2024 🎯 Account-Based Marketing (ABM) is getting better with new technologies. Using real-time data helps you target the right accounts more effectively. 🔍 Precision Targeting: AI helps target and personalise better. 🛠️ Real-Time Data: Using current data helps stay relevant. 💬 Discussion: How has your ABM strategy changed with new technology? Share your experiences! #ABM #TargetedMarketing

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Still settling for “Shop Now” CTAs? Your Calls-to-Action are much more than strategically placed buttons. Each one is an opportunity to transform email engagement, increase web traffic, and drive conversions. In our latest blog: ➡️ Learn the secrets of crafting CTAs that guide your subscribers seamlessly along their customer journey. ➡️ Understand what makes an effective CTA, how to avoid common pitfalls, and explore engaging alternatives. ➡️ Turn readers into active participants and get inspired by our favourite examples. Ready to perfect your Call-to-Action strategy? https://lnkd.in/gJJJSUCa

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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🚀 Want to optimise your Meta campaigns? The top brands go full-funnel, investing heavily in Awareness & Consideration. Fospha data reveals that balanced spending across the funnel leads to cheaper conversions and lower CPP. 📊 Download our latest report now and transform your Meta performance! 🚀👇 https://hubs.ly/Q02xJFXD0

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Pipeline360's Simon Roberts shares his thoughts with Performance Marketing World for their Performance Marketing Roadmap Report. Purchase your copy of the report below to find out what's in the ultimate ‘Roadmap’ to help marketers equip themselves with the right tools, skills and techniques to succeed in the year ahead, including thoughts from Simon. https://lnkd.in/e6vCzBBV #b2bmarketing #demandgeneration #Olympics

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Breakups are tough—whether in relationships or sales. For SDRs and marketers, investing hours into a prospect only to hit a dead end can be painful. Here's How to Write a Sales Breakup Email in 3 Simple Steps: 🎯 Crafting the ultimate breakup subject line 🎯 Be positive with your email body 🎯 CTA that acknowledges the situation Feeling inspired? Ready to write a break-up mail? Read our latest blog for: ✔ The best sales breakup email templates ✔ When it is the RIGHT time to write the breakup email ✔ Common language & errors to avoid These tips will help you craft a respectful and efficient sales breakup email, maintaining professionalism while keeping future opportunities open. Read the full blog here: https://lnkd.in/df9f6TVG #smartleadforsuccess #smartlead #smartleadai #breakupmail #emailmarketing #growth

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Can you craft the perfect hook? In order to improve engagement with your email campaign, you first need to ensure they get opened. And email subject line optimisation is the key. We’ve rounded up 12 different A/B tests you can use. Learn how to multiply your open rates: https://lnkd.in/d3eaxZWj #emailmarketing #copywriting #digitalmarketing #marketinganalytics #abtesting

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"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

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Retargeting vs remarketing - Do you really need both? 🤔 Yes, you do! Here’s why 👇 ✔️ Ensures broader reach and increases the likelihood of reaching users at different touchpoints in their customer journey ✔️ Allows you to tailor ads to the audiences’ specific interests and behaviors based on previous interactions ✔️ Strategically guides customers through the conversion funnel to maximize ROI Are you utilizing both in your marketing strategy? #MarketingStrategy #Remarketing #Retargeting #MarketingTips

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🔔 New feature ⚡ HubSpot has introduced a new feature that will transform your sales process. With predictive deal scoring, you can now assess the likelihood of a deal being won, using data such as velocity, rep activity and buyer engagement. 🤔 How this new feature will help you ? 👉 Prioritize your deals with greater accuracy. 👉 Save time and maximise your available resources. 👉 Set realistic goals for your teams to drive performance. 🙋‍♀️ Looking to set clear sales processes for your business ? comment with “PROCESS” and we will reach out to you to discuss further details. #hubspot #crm #sales #deals #pipeline #performance #Business #goals

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The shift to GTM alignment is all about getting your customer-facing functions on the same page. So, where do ABM marketers stand in today's landscape? 📖 On Wednesday 17 July, our 'The Great ABM Debate' returns in partnership with B2B Marketing for ‘Will ABM marketers become the GTM leaders of tomorrow?’. With Editor-in-Chief, Joel Harrison moderating, Camila Homsani, Head of Marketing AM&M Europe West at EY and Kathryn Nimmo, ABM Marketing Manager at HP already announced and more speakers to come. Join us as we debate for and against the topics below: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 If the next CMO must deliver GTM alignment, it needs to be an ABM marketer It’s set to be another enthralling debate on where ABM marketers stand amid the B2B landscape’s broad shift to go-to-market alignment. Register your place to join us 👇 https://lnkd.in/eVRjH6v2 #TransmissionB2B #GTMAlignment #TheGreatABMDebate

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