Kerstin Reichert

Still settling for “Shop Now” CTAs? Your Calls-to-Action are much more than strategically placed buttons. Each one is an opportunity to transform email engagement, increase web traffic, and drive conversions. In our latest blog: ➡️ Learn the secrets of crafting CTAs that guide your subscribers seamlessly along their customer journey. ➡️ Understand what makes an effective CTA, how to avoid common pitfalls, and explore engaging alternatives. ➡️ Turn readers into active participants and get inspired by our favourite examples. Ready to perfect your Call-to-Action strategy? https://lnkd.in/gJJJSUCa

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

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Bloomreach generated up to 3x more leads by scaling up their content creation with Contentoo. Want to know how? 2 years ago, Bloomreach reached out to us to help them put their new localised content strategy into place. Their main goal: localise content across the EMEA region to enhance engagement and brand awareness without compromising quality. Within 1 year, we localised their English-language website into German and French to go along with 20+ white papers and blogs for those languages. What did we achieve? 🟡 Localisation efforts led to up to 3x more leads, higher email open rates and increased demo requests. 🟡 Bloomreach launched campaigns almost twice as fast through our workflows. 🟡 Brand messaging was consistent and impactful across different markets and regions. For the full success story, click the link below. https://lnkd.in/dCEYaf4w

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Are you ready for a new way to boost your marketing success? 📈 Increase your open rates by optimising the appearance of your email in their inbox with pre-header text. We've just added the option to add pre-headers to your emails in our drag and drop campaign builder. This is a short piece of text that appears alongside the subject line in the inbox, but vanishes when the email is opened. Why should you use one? A pre-header is a huge deciding factor between your recipients opening or ignoring your email - think of it as a second chance to nail your subject line, and get the clicks you deserve. Interested? Try it for yourself: https://transpond.io/

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This isn't a puffed-up promise of '10x' on your advertising ROI - but a snapshot of real results that speak for themselves. The 3-month results snapshot across a full META & Google campaign (not just the one ad getting 10x) in a scaling account, shows consistency of growth in a long-term strategy build. There are no tricks, smoke and mirrors, or fairy fixes, but rather a meticulous system designed to optimise for every interaction without cutting corners. If you’re looking for predictable & scalable results - get in touch for a free consultation. We speak human not hype. #purebold #strategicmarketing

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Are you maximizing your ad spend with the best Google Ads bid strategies? Explore our latest blog post to unlock the secrets to boosting your profit margins. What you'll learn: 📊 Granular Control with Manual CPC: Understand the power and limitations of manually setting your bids for each keyword. 🔧 Efficient Automation with Enhanced CPC: Learn how this strategy optimizes bids for conversions by combining manual control with machine learning. 💡 Maximize Conversions with Smart Bidding: See how Google’s automated strategies can help you achieve the highest number of conversions within your budget. Choosing the right bidding strategy can transform your clicks into profits, ensuring your ad spend delivers the best return. Check out the article by Shawn H. Assad, MBA, Strategy Lead for Search, Shopping, Display, and Video at adQuadrant, and supercharge your Google Ads strategy today! https://lnkd.in/dv6-ApVu #googleads #ecommerce

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Programmatic retargeting ads are a relatively easy but often overlooked way to win back churned users at scale. Cameron McAllister has some advice to share �� 1️⃣ Churn is inevitable but not final. Our State of Subscription Apps report shows (as you can see in the image attached) that 12% of churned monthly subscribers are likely to reactivate within a year. 2️⃣ Retargeting campaigns tend to be very cost-effective and have a high ROI — especially for reactivation, since they target users who have already shown a willingness to pay. 3️⃣ Other bonuses of retargeting ads are that they allow for real-time data collection so adjustments can be made to campaigns quickly, and that they allow for broader reach as ads can reach users across channels and devices. 4️⃣ Segmentation is crucial: segment your audience based on attributes like acquisition cohort, lifetime value, feature utilization, churn reason, demographics, and location to craft personalized campaigns. 5️⃣ You can use RevenueCat to create and manage custom subscriber lists for retargeting, ensuring your targeting is accurate and up-to-date. Want to learn more about retargeting for win-back campaigns? 🔗 Find a link to the blog in the comments 👇 #appgrowth #subscriptionapps 

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Retargeting vs remarketing - Do you really need both? 🤔 Yes, you do! Here’s why 👇 ✔️ Ensures broader reach and increases the likelihood of reaching users at different touchpoints in their customer journey ✔️ Allows you to tailor ads to the audiences’ specific interests and behaviors based on previous interactions ✔️ Strategically guides customers through the conversion funnel to maximize ROI Are you utilizing both in your marketing strategy? #MarketingStrategy #Remarketing #Retargeting #MarketingTips

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What should your growth strategy include in 2024?   We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass   On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/ekB22wH5 #ecommercemarketing #omnichannel #ecommercepodcast

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📢📢📢 The PMW 100 POWERLIST 2024: WINNERS 100-81 REVEALED 📢📢📢 The ‘Bootstrapper’, the ‘App-thlete’ and the ‘Unsung Hero’ have all made the PMW 100 Powerlist – but who are they? The unveiling of the most influential people in the UK performance marketing industry has begun... PMW has launched the first names from its second annual PMW 100 Powerlist, showcasing the 100 most influential people in the UK performance marketing sector, as nominated and voted for by their industry peers. Each winner has been given their own spotlight page and 'Summer of Sport' themed trading card – how many do you know? View the PMW 100 Powerlist 2024 via the link in the comments. Congratulations to: Jasmin Kreiken Foot Locker Daniel Gilbert Brainlabs Patrick Zinga The HEINEKEN Company Clare Chapman EssenceMediacomX Anna Panczyk BRAND NEW GALAXY Andrew Turner Incubeta Issy Chambury TAKUMI Henry Marshall Silvertip Digital Anna Forbes DoubleVerify Elton Ollerhead ASOS.com Lee Boulton Partnerize Hannah Walker Reddit, Inc. Stuart Colman The Trade Desk Paul Wright Uber Oliver Walker Hookflash Cat Anderson Sprout Social, Inc. Sian Conway-Wood 181st Street Communications Daniel Watts Bark.London Sue Azari AppsFlyer Florian Gramshammer impact.com #powerlist #top100 #performancemarketing #marketing #advertising #socialmedia #data #technology #influencermarketing #retail #media

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Fantastic to see our Senior Managing Partner Sian Conway-Wood in this year's Performance Marketing World 100 Powerlist as the 'E-commerce Ethicist'! 👏 The PMW 100 Powerlist names the top 100 performance marketing professionals that have made the biggest positive changes for the industry over the past year. Recognised as a 'funnel fortifier' and for her 'sustainability captaincy', the judges recognised our innovative approach to our 2022 #ShopEthicalInstead campaign, a Black Friday alternative run in partnership with Ecologi | B Corp™ - which increased sales for ethical brands by 18% and planted 5,858 trees. One judge commented that they were 'highly impressed with how Sian was delivering “solid results across the marketing mix” at a full service agency'. There was praise for our pro bono commitment too. Sian and fellow Managing Partner Dr. Andrew Lumsden-Groom are on track to donate over 192 hours of pro bono marketing and strategic support this year, to charities, startups and social enterprises, with a priority on female founders, social justice organisations and environmental causes. Qualities considered for inclusion in the PMW 100 Powerlist were: 👉 Innovation that drove the marketing industry forward 👉 Thought Leadership that changed mindsets 👉 Achieving world-class results for brands or clients that set a gold standard for the industry At 181st Street we pride ourselves on being evidence-based in our approach, with every campaign grounded in behavioural science and tied to business ROI, rather than just vanity metrics or marketing KPIs. We're driving results we're proud of for brands that are working on the world's to-do list: creating real social and environmental impact. We're delighted to see Sian on the top 100 list alongside marketers from some major global brands! #PerformanceMarketing #Ecommerce

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🚀 Unlock the full potential of your PPC campaigns in wealth management! Understanding your target audience, optimizing landing pages, and using strategic bidding are key steps to drive conversions and maximize ROI. 📊💼 📈 Engage in thorough keyword research, craft compelling ad copy, and leverage ad extensions to enhance visibility. Utilize remarketing and continuous campaign analysis to refine your strategy. Start optimizing your PPC efforts today and see significant business growth! #PPC #WealthManagement #DigitalMarketing #ROI #AdStrategy #MarketingTips

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🎯 The Next Level of ABM in 2024 🎯 Account-Based Marketing (ABM) is getting better with new technologies. Using real-time data helps you target the right accounts more effectively. 🔍 Precision Targeting: AI helps target and personalise better. 🛠️ Real-Time Data: Using current data helps stay relevant. 💬 Discussion: How has your ABM strategy changed with new technology? Share your experiences! #ABM #TargetedMarketing

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