Articles by Christina
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All you need to make your partner programs stand out
All you need to make your partner programs stand out
By Christina Carstensen
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5 actions to help deliver 2024 Partner Marketing success
5 actions to help deliver 2024 Partner Marketing success
By Christina Carstensen
Contributions
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You need to create a content marketing strategy. How can you ensure it’s a success?
Knowing your audience and understanding their needs & challenges is the foundation for a successful Content Marketing Strategy. Content should be addressing customer needs and illustrate how companies can solve their paint points. Far too often vendor content talks about their own solutions and products instead of focusing on the customer. Secondly content should be tailored to different personas, e.g. by industry, geo or job function.
Activity
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We can help you develop a robust data strategy. Think of your business as a ship navigating through the ocean. A comprehensive data strategy is like…
We can help you develop a robust data strategy. Think of your business as a ship navigating through the ocean. A comprehensive data strategy is like…
Liked by Christina Carstensen
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📣Channel marketing’s potential to drive scalability and demand has generated optimistic forecasts, highlighting the sector's remarkable capability…
📣Channel marketing’s potential to drive scalability and demand has generated optimistic forecasts, highlighting the sector's remarkable capability…
Liked by Christina Carstensen
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It was an absolute pleasure to sit down with Julia Linehan and Kasey Long in their latest episode for their podcast, Off Record. We deep dive…
It was an absolute pleasure to sit down with Julia Linehan and Kasey Long in their latest episode for their podcast, Off Record. We deep dive…
Liked by Christina Carstensen
Languages
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German
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More activity by Christina
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Join us in Amsterdam (or virtual) to hear industry experts, customers, and #Dynatrace leadership explore ways to drive growth and maximize market…
Join us in Amsterdam (or virtual) to hear industry experts, customers, and #Dynatrace leadership explore ways to drive growth and maximize market…
Liked by Christina Carstensen
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I’m thrilled to start this new journey! And happy to finally unveil my new role! Let’s kickstart with RGI Group KAPIA-RGI NOVUM-RGI Thank you…
I’m thrilled to start this new journey! And happy to finally unveil my new role! Let’s kickstart with RGI Group KAPIA-RGI NOVUM-RGI Thank you…
Liked by Christina Carstensen
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You can’t do it all. AND It’s ok to ask for help. Can we normalize this and talk about it more? Building and growing a business is hard. Even…
You can’t do it all. AND It’s ok to ask for help. Can we normalize this and talk about it more? Building and growing a business is hard. Even…
Liked by Christina Carstensen
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If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel…
If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel…
Liked by Christina Carstensen
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If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel…
If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel…
Shared by Christina Carstensen
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A huge thank you to our gracious hosts, Teddy Ludmer & Eleanor Thompson, for organizing such a fantastic gathering of like-minded industry…
A huge thank you to our gracious hosts, Teddy Ludmer & Eleanor Thompson, for organizing such a fantastic gathering of like-minded industry…
Liked by Christina Carstensen
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KnowBe4 officially closed on its acquisition of Egress, a leader in adaptive and integrated cloud email security! Read more details in our press…
KnowBe4 officially closed on its acquisition of Egress, a leader in adaptive and integrated cloud email security! Read more details in our press…
Liked by Christina Carstensen
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We are expanding our partner organization at Pluralsight! Seeking a top-notch Partner Marketing leader to drive global growth. Connect with me for…
We are expanding our partner organization at Pluralsight! Seeking a top-notch Partner Marketing leader to drive global growth. Connect with me for…
Liked by Christina Carstensen
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Per poter lavorare bene bisogna avere la pancia piena 😎 😎 😎 sempre un piacere passare del tempo con voi! Zendesk + Be-simple - Zendesk Partner…
Per poter lavorare bene bisogna avere la pancia piena 😎 😎 😎 sempre un piacere passare del tempo con voi! Zendesk + Be-simple - Zendesk Partner…
Liked by Christina Carstensen
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Sharing my journey and the lessons that have enriched it has always been a wish of mine. Not because I think my life is exciting... 🤣 But because…
Sharing my journey and the lessons that have enriched it has always been a wish of mine. Not because I think my life is exciting... 🤣 But because…
Liked by Christina Carstensen
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I am forever grateful to my guests, for their wisdom, kindness, and willingness to share with others. #OnTheRoad
I am forever grateful to my guests, for their wisdom, kindness, and willingness to share with others. #OnTheRoad
Liked by Christina Carstensen
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Partner lead follow up is hard… …and remains one of the top challenges in the industry. I’ve seen good lead generation programs fail because…
Partner lead follow up is hard… …and remains one of the top challenges in the industry. I’ve seen good lead generation programs fail because…
Liked by Christina Carstensen
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Partner lead follow up is hard… …and remains one of the top challenges in the industry. I’ve seen good lead generation programs fail because…
Partner lead follow up is hard… …and remains one of the top challenges in the industry. I’ve seen good lead generation programs fail because…
Posted by Christina Carstensen
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