Andra-Bianca Muntean

Brighton, England, United Kingdom Contact Info
343 followers 334 connections

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About

🚀 Hi there! I'm Andra, a data-driven Digital Acquisition Professional with a passion for…

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Experience & Education

  • Intelligent Reach

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Licenses & Certifications

  • YouTube Marketing Certification Graphic

    YouTube Marketing Certification

    HubSpot Academy

    Issued
  • Level 1 Award in Wines Graphic

    Level 1 Award in Wines

    Wine & Spirit Education Trust

    Issued
    Credential ID 600/1504/4

  • Cambridge English: Advanced (CAE)

    Cambridge

    Issued
  • Digital Marketing Certified Graphic

    Digital Marketing Certified

    HubSpot Academy

    Issued Expires
    Credential ID a3883311852f4c678ca405225b055787

  • Google Analytics for Beginners

    Google Analytics Academy

    Issued Expires
  • Inbound Marketing Certification Graphic

    Inbound Marketing Certification

    HubSpot

    Issued Expires
    Credential ID b3bb0c12308b4527b4165ba16eea5dfa
  • Google Ads Search Certification Graphic

    Google Ads Search Certification

    Google

    Issued Expires
    Credential ID 526400393

Volunteer Experience

  • Ambulance Volunteer

    Romanian Red Cross

    - 1 year

Publications

  • Company Valuation, Financial Analysis and Business Development in Romanian Winery Industry: A case study

    BA Graduation Thesis

    The purpose of this paper is going a step further towards the identification of problems and issuing of solutions based on research for a start-up business. In this regard, the company valuation and financial diagnosis were performed in order to highlight the weaker links within the entity. As the major issue is low liquidity and decreased customer awareness, I constructed a survey based on which I performed statistical analysis to illustrate which wine attributes attract customers the most…

    The purpose of this paper is going a step further towards the identification of problems and issuing of solutions based on research for a start-up business. In this regard, the company valuation and financial diagnosis were performed in order to highlight the weaker links within the entity. As the major issue is low liquidity and decreased customer awareness, I constructed a survey based on which I performed statistical analysis to illustrate which wine attributes attract customers the most, for a more efficient targeting process. The research also includes the testing of four hypotheses using multiple analysis methods and the proposals are based on the qualitative testing of the sample, highlighting key features of the customer groups on which the effective targeting should focus.

Courses

  • Basics of Econometrics

    -

  • Brand Management

    MKT-5619

  • Customer Journey

    MKT-5610

  • Descriptive Statistics

    -

  • Digital Analytics

    DAT-5313

  • Digital Media & Communications

    MKT-6021

  • Elements of Game Theory

    -

  • Entrepreneurial Marketing

    MKT-6066

  • Intercultural Management

    -

  • Luxury Marketing

    MKT-6037

  • Management of Market and Operational Risk

    -

  • Marketing & Society

    MKT-5623

  • Marketing Analytics and Insights

    MKT-6039

  • Marketing Strategy & Execution

    MKT-5617

  • Negotiations

    -

  • Paid Advertising - Growing Companies through Google Ads and Analytics

    MKT-6071

  • Sales and Business Development

    MKT-5616

Honors & Awards

  • Erasmus+ Scholarship in Vienna, Austria

    FH des BFI Wien

Languages

  • English

    Full professional proficiency

  • German

    Professional working proficiency

  • Spanish

    Elementary proficiency

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