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Bath, England, United Kingdom
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Thrilled to win British Science Journalist of the Year at the #ABSWawards last night!
Thrilled to win British Science Journalist of the Year at the #ABSWawards last night!
Liked by Aaron Asadi
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This is my puppy Ted. 🐶 I was worried that with a busy job, finding time to walk him every day would be impossible. But getting Ted has been…
This is my puppy Ted. 🐶 I was worried that with a busy job, finding time to walk him every day would be impossible. But getting Ted has been…
Liked by Aaron Asadi
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Stevie Antonioni
Will the next government bring increased regulation for the UK advertising industry? The UK general election falls on the last day of MAD//FEST LONDON, so by the time Grace Carter gets on stage to start the party in E1, many of the votes for the political parties will have already been cast. One change that the new government could oversee is increased external regulation and governance of the advertising industry - would that be a good thing or a bad thing for you? Let's take AI for example. Katherine Viner, editor of the Guardian, recently called for AI regulation. She said, "Without quality journalism to train and ground large language models, these technologies would struggle to make sense of the world around them." Without quality, trusted data to train the AI models on, it is easy to see how we could get into a vicious circle of AI choking on its own exhaust fumes: 1 - Incorrect content published 2 - AI reads that incorrect content 3 - AI therefore writes incorrect content Crap in, crap out, as they say in the trade! ;-) I would also add that digital advertising relies on quality content that consumers spend time with, so that the advertising has a chance of having an impact. For example: The difference in dwell time on an MFA site, which uses GenAI to create the content and click-bait to get somebody there, to a page with 10 ads, is a world away from the experience of a subscriber to a premium publisher site, who logs on to consume the content they pay for and only sees a single ad next to that valued content. 💬 - What do you think - more government regulation or not? #ai #regulation #advertising
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Amber L Smith ⭐️
With lots of news talk about change, corruption and concerning memory problems (plus, a certain football match up and coming) swamping the headlines, I’m steering away from politics (and sport) and this week I’m sharing a different kind of news looking at lavender fields… Yes, in The Times yesterday as one of their pictures of the week they shared a fabulous farm in Chichester, West Sussex, opening their doors for one week only every year to share the rows of glorious lavender lined fields of purple delight for visitors to walk, dance, tip toe and bask in the beautifully colourful and scent indulgent, insta worthy blooms… Lordington Lavender is open for 5 days from the 10th — 14th July for patrons to enjoy the fragrant flowers of the family run business with every lavender row weeded by hand… The owner diversified after herding dairy cows and in 2002 decided to change product altogether by using their 10 acres for the Provence-style Mailette lavender… It just goes to show knowing when to pivot and how to strategise in business is so important — in this case, diversification was the key to their growth…. 👉What position changes have you seen in a business or brand that you feel is worth a mention? 👇Share with me below in the comments… 👉PS. What a great business name ‘Lordington Lavender’ too don’t you think? #newstalk #businessdiversification #content #copy #businesscopy #growth
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Mark Say
It's lunchtime on the day of the big IT outage and I'm already sick of approaches from PR agencies 'offering comment', ie trying to get some cheap publicity for their clients. It's a fast moving story, one with big economic and social implications, in which nobody yet knows the full picture, and it shows a lack of ethics to use it as a marketing opportunity. No way are we going to allow our publication to be used in that way; we'll only take comment from credible, national organisations with a record of expertise in the field. At times like this I can't help feeling a strong disdain for the way a lot of PR firms operate. #journalism #publicrelations
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Nick Kira
Marketing folk - we can, at times, be a bit snide. One comment that's done the rounds in most teams I've worked in, has been: 'sh*t in, sh*t out'. What's meant by this is, we can only work with what we're given. If the information we're passed to complete a piece of work/project is lacking, vague, or generic, then the work produced is likely to be vague and generic too. Now, in fairness, it's our job, as marketing professionals, to dig a little deeper and ask questions, to get the info we need to produce a better finished product. But it helps if we have more of that info at the start. Giving one-word answers to questions, or vague statements like 'make it good', or just attaching a long doc with no explanation, will lead to said generic work. I get it - creating a brief/filling in a briefing form is tiresome and time-consuming. You could be getting on with your actual job in the time it takes you to complete one. But, the more info - the more details - you give right at the start, the closer the work will be to what you were expecting, or what you'd hoped for... and the more likely it will achieve the desired results. Think: What are you hoping to get out of this work/project? What are your ultimate aims and objectives? So, with that in mind, what do you need to tell a marketing team to reach those aims and objectives? You don't have to type out 'War and Peace', and, as mentioned, a good marketing professional should ask you questions to elicit more info, but you do need to give some proper guidance. The briefing stage is more than just a form-filling exercise (or, at least, it should be).
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Jakub Dabrowka
Agree to disagree 😊 There were over 12 thousand games released last year on Steam alone. That's a lot, not to mention other platforms and live service games that continue their push despite the passing time. There is NO WAY that vast majority of them can achieve even a fraction of success that the biggest titles can brag about. While I am one of the first people to praise Baldur’s Gate 3, their success is something that few games will ever be able to replicate. I do agree however that it’s tough for both marketing and communication. The market is extremely competitive. Even more so with games being part of a wider pop-culture - we’re fighting for attention not only in our own domain, but for audience’s free time in general. And with their availability and attention span much shorter than ever, it’s an uphill battle. And I agree that players don’t want to be advertised to, but that’s not what marketing is. “It’s a volatile landscape” - with all the obstacles, marcom teams must find new ways and angles to achieve their goals. The dynamic reality demands from us to always be vigilant, agile and creative. I challenge you to find a relaxed marketing manager 😉 It’s a constant challenge, where by trial and error we pursue new frontiers to reach our audiences and remain relevant. Yes, the way we used to see marketing is no longer applicable and that’s exactly why it’s so demanding. The everyday reality is a subject to constant change. So I wouldn't be so quick to declare marketing dead. It's ever adapting. BG3’s enormous success is however fueled by one thing done right – the product always came first. Their entire strategy (I believe) was always centered around the game itself. Is it fun, is it polished, is it ready to be released. No amount of work by marketing or communication teams will ever outweigh the quality of the product. And kudos to Larian for pushing this message through. There is one other thing that I take away from this – “they just want to know what you're making and why you're making it and who it's for”. That’s exactly why we as PR reps are here for. And I strongly believe that relevance of our work will only grow. Despite all the bad stickers that are often given to us (not in this roundtable, in general). Because that’s the goal of our work, to streamline communication and make you aware. We’re here to tell you our stories.
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Suzanne Bearne
PR folks based across the globe: Wherever you are, I'm running my popular Lessons from a Journalist: How to Secure Media Coverage workshop online in September (it's recorded so if you miss it, you can always watch it back). There's also one in London in August (limited availability). If you're teetering on whether to come along, Lisa Davies left wonderful feedback on this site following attending my workshop earlier this year. "Susie's workshop is the best one I've been to in all my years of comms-ing. Better than CIPR's, if you ask me. If you're looking to give yourself a refresher, or you're new to the magical world of the media and need to learn how to pitch, Susie's your woman!" (Starts blushing). If you'd like more details, please DM me or check out the links below. I also run private workshops for organisations too. ps here's a selection of other reactions to my workshops: "Just a quick one to say that I rewrote a pitch I had been preparing to send to one of the design magazines about one of our projects based on Monday's workshop and... it was successful. Thanks very much for the solid and relevant advice!” JENNY STEPHENS, PR AND DIGITAL COMMS, FEILDEN CLEGG BRADLEY STUDIO "If you've ever wanted the inside track on how to secure media coverage, I'd highly recommend the 'Lessons from a journalist' workshops. In a hectic world, connecting with journalists the right way can be hard, but after attending Susie's workshop, it feels like it's going to be a lot easier. I left with a host of resources, practical tips, and creative ideas. I've gone on to secure more press pickups using on Twitter and my new pitching style." TOM HIGGINS, MARKETING MANAGER, VOXPOPME "After a training session with freelancer Suzanne Bearne, I came away feeling completely besotted with my chosen profession. After twenty years in this job, I didn’t think there was anything I didn’t know. I know that sounds full of myself but after a certain amount of time, you can say that right? But actually, Suzanne taught me a lot of things that I’d either forgotten about, taken for granted or just hadn’t even considered." LYNSEY WALDEN, DIRECTOR, FRONT DOOR COMMUNICATIONS #mediatraining #journalism #pitching #PR
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James McGowan
There is a flurry of pink & yellow in feeds this week so I'm going to shake it up by announcing year 2 of Foresight by NewDigitalAge. Media planning for the next year doesn't start in December, neither does the need to keep up to date on the topics and trends that will impact our industry. Foresight will continue to deliver high quality keynotes, engaging panels and questions from a curated audience of agencies, brands and media owners. Last year saw LUMA Partners, GroupM , Deliveroo, Adform, Omnicom Media Group, Microsoft Advertising, Mumsnet, Wunderman Thompson, Outbrain, Tobii, Telegraph Media Group Holdings Limited, VCCP Media, GroupM Finecast, Index Exchange, Samsung Ads, Channel 4 and more discussing, presenting and educating our audience on what comes next. To get involved, ask any questions, find out this years topics or be a part of our 2024 formal launch drop me a note. You can also read the report covering last years session - link in comments. #AI #Adtech #Programmatic #Influencermarketing #media #digitalmedia #mediaagency #mediaowner #publisher
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1 Comment -
Alice Florence Orr
We're about to have an election in the UK. One of the main talking points of this political cycle has been how many people get their information, not from debates or manifestos, but through analysis on political podcasts. It got me thinking about what makes a "good" political podcast, the difference between audio and TikTok, and how I feel about the role of podcasting in this controversial and sensitive space. During this process, I came out with another takeaway: Podcasts wouldn’t be the phenomenon they have become without politics. The industry likes to point to the success of true crime as the catalyst for podcasting’s mainstream popularity. But speak to some of the hosts who have made it big in the last five years, and they’ll point, often begrudgingly, to Joe Rogan as the reason they can make podcasting their full-time career. You might take umbrage with this for moral reasons. Fine. I switched to Tidal when Rogan was bought by Spotify. But the political divisions we see in society have been easily capitalized on by political podcasts across the ideological spectrum. If the aim is to create a vacuum where only one ideology exists, why not start a podcast? Not all political podcasts are nurturing polemical silos. Many attempt to at least understand where the other side is coming from. And while they risk offending everyone and satisfying no one, there is bravery in championing a bipartisan approach. In my recent list for Podcast Review, I chose a range of shows that occupy different positions on many things, but they share a common theme: curiosity towards difficult issues. What is your favorite political podcast? https://lnkd.in/eKCy7Cxb
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4 Comments -
George Theohari
Need help crafting copy? Just shout. I've opened up (free) weekly sessions for people in corporate comms who need some pointers on getting started, developing or polishing a piece of writing. Totally free, no catch, no sales CTA - these are short (15 minute) informal sessions focused on providing practical pointers. Why? Because I really enjoy helping people 'crack' writing briefs, and honestly the training sessions I run for colleagues at Speak Media UK are my favourite bits of the week. Click the link in comments to book your slot - and if you know anyone that might find it useful, please spread the word. I'll be very happy to help.
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2 Comments -
Nick Kira
This week I described the process of converting some UK comms for a US audience as a case of 'giving it a bit more oomph'. Basically, converting what's already been written, but with added razzmatazz. I know the person I said this to may well read this post, so no offence was intended. It was meant affectionately, rather than insultingly. In all honesty, it was more to do with the 'volume down' nature of UK comms, and appealing to our slighlty downbeat demeanour. Think about it: - Our most common type of weather is drizzle. - We consider 23C to be a 'heatwave' (that would count as 'winter' in some parts of the US). - Our version of 'hurricane season' is some storms that topple a couple of chimney pots in Sollihull. - Our biggest land predator is, I think, the fox...Vs mountain lions and grizzly bears. At worst you'll have your wheely bin toppled over, rather than losing a limb. - We have the occasional earthquake (I believe there's a fault line in Wales), at around 3.2 on the Richter scale. - We love a gallant loser - we're more than happy if 'our guy' goes out in the quarter finals at Wimbledon because 'at least he/she tried'. - Our hottest condiment is mustard. - If you ask a Brit how they are, the most positive answer you'll get is 'not bad' (credit to Bill Bailey for this). This is our version of 'Awesome!' If you realise this, then you understand the British psyche. Saying 'Dive right in' is too much for us. 'Have a nice day' sends us into conniptions... okay, it midly concerns us. Using more than one exclamation mark baffles us. We have to lie down on a chaise longue with some paracetamol and a cup of tea after seeing such a thing. Where we're generally cynical about most things, our transatlantic cousins are far more upbeat. Yes, UK and US comms involve swapping out s/z and o/ou, but they also involve having an understanding that the mentality of the people in these two countries is quite different. Thankfully, I have some lovely US colleagues to call upon if I'm unsure how to phrase things. But don't just think that writing English for one country is the same as writing it for the other.
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Stevie Antonioni
There is both a democratic and business benefit for advertisers to support news brands in the lead up to a general election. When accuracy and fact-checked information is an absolute necessity, such as with a general election, news brands really come into their own, and it’s really important that advertisers support that. This is a cornerstone of democracy, and it costs money to provide it - can you imagine a world where deepfakes and influencers tell us how we should vote!? 👀 Not only is there a democratic need for advertisers to support trusted news brands, but there is also a huge business benefit as well in the shape of more attention. For example, The Spectator sees a 30% increase in audience numbers as we approach a general election, and the dwell time on an article pertaining to the election is also increased. In short, more people spend more time on our content, and I am sure other premium news brands see a similar trend. On top of that increase in audience and dwell time, there is a higher share of voice because the UK government, one of the biggest advertisers, stop activity in the run up to the election. I think that’s what they call a win-win? #ukelection #news #advertising
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1 Comment -
Nick Kira
Great post earlier, from Martin Sayers (be rude not to tag you in) about copywriters thinking more carefully about what they're posting and who they're talking to. Lots of copywriters, myself included, post stuff that would only be of interest to other copywriters e.g 'the versatility of the em dash'... but would be of no interest to prospective clients/employers. I find this happens in advertising, both B2B and B2C. Very often (putting aside the brilliant Hiscox campaign I bang on about) B2B advertising is a B2B person talking to other B2B people - speaking in terms, in language lifted straight off a strategy deck, and going right over the collective heads of their actual target audience. But, in a similar vein, a lot of B2C advertising is what I call 'ad w*nk' - creative advertising people talking to other creative advertising people, with an oh-so-clever idea that, again, goes right over the heads of their target audience: everyday consumers. It's often 'ads to win awards', rather than 'ads that will increase the client's sales'. That's why, way back when, Karmarama stopped entering their creative work for awards and any creatives who worked there knew they were producing work for paying clients, not to win a Cannes Lion or D&AD pencil. Think who you're talking to and what they actually want to hear.
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6 Comments -
George Theohari
The launch of Good Corp Bad Corp is something of a passion project for me, developed and launched independently of my role at Speak Media UK, but bringing a lot of that corporate content experience to bear in creating a platform to discuss these critical issues in depth. It's important to note that - perhaps contrary to my instincts as an ex-journalist (!) - the aim of the podcast is not to excoriate, over-dramatise or pass judgment, but to ask questions like: - what makes a good corp or a bad corp in today's society? - how much is public perception of a brand shaped by its ethical principles and the way it communicates and acts on those principles? - what can CEOs and senior corporate execs, particularly those overseeing ESG/CSR/governance, and corporate communications around those issues, do to deal with increasing scrutiny of their moral intent and avoid accusations of greenwashing and sportwashing? - is it down to consumers or the companies they buy stuff from to be responsible for transition to more planet and people friendly business practices? - and ultimately, how is it even possible for a corporation to be 'good', as long as its primary concern is delivering shareholder dividends? The tone we're trying to set is one of open, balanced, solutions-focused debate rather than rant-filled finger-wagging. How well we manage all that - while actually creating something interesting and relevant enough for listeners to tune into - only time, or specifically the number of streams, will tell. Not saying we'll get clear answers in a flash, but we hope to share some deep and useful insights from truly world-leading authorities in the industries we explore. So thanks to all those corporate comms experts client-side that I've worked alongside and learned from over the years, and to all the individuals who have helped me bring this project to life. I look forward to sharing more episodes and hopefully inviting some of you to participate as guests in future editions of Good Corp Bad Corp. For now, please give it a listen and let me know what you think - does this have potential do be a good pod or a bad pod?
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27 Comments -
David J Harrison
Here Michelle Lemm from the University of Cumbria talks about the #OrangeButtonScheme This allows people to identify those who are open to conversations about #suicide, whether they are looking for #support themselves or are worried about someone else. Find out more about the #CommunityOrangeButtonScheme and how you can become an #OrangeButtonHolder at https://lnkd.in/eQAr965j #SuicidePrevention #SuicideAwareness #SafetyPlan #Ididitsocouldyou #SafetyPlanning #StressAwarenessMonth #AskMe
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Jack Hall
I made an ad for easyJet It's part of a conceptual series I'm doing where I listen to a playlist of well-known songs and think 'how can I take this line and use it in an ad' kinda thing 💁🏻♂️ I think when you write an ad, sometimes it's important to let the reader do some of the work so they have that 'aha' moment. Which is what I've tried to do here and in the others to come. A tip if you're a creative and have times where you struggle for inspiration (as we all do)... I find it useful to listen/read/watch things with an eye on finding something I can play around with. Don't do it for everything because you need to be present and enjoy whatever you're doing. But don't sleep on it either. The more creative inputs you have, the more you give your brain to work with. And including pop culture references in your work - I think - is one way to make your ads more appealing. Have a good day. PS - I'm rubbish at Canva, I know. I just do the ideas and the words and give them to the art people, m'kay? 😁
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21 Comments -
Kiri Nowak-Smith
I'd like to highlight some important issues in the freelance/copywriting world at the moment. 1. If you keep holding off on using us due to limited budgets, there won't be any of us left to work within a year or two. So many freelancers are giving up because they're fed up with not earning enough and feeling like they're not needed. The freelance talent pool is important to the economy and for supporting many businesses. 2. If you say a machine can do a creative job better than a real person, you're undervaluing our worth, and we won't want to work with you. Yes, we can work with machines if needed, but we should be in the driving seat. If everyone uses AI to write our literacy skills will be shocking in a few years. Writing is a basic skill that makes us human. 3. Freelancers are flexible workers. This is the best way to work with us. We can get work done without needing to travel, be present in an office all day and get distracted by other work. If you want to build a strong, long-term relationship with a freelancer, find out how you can fit them in around your team (don't treat them like an employee). Do you agree? Do any of these issues resonate with you? Much love, The Content Wolf. 🐺 #freelance #freelancelife #freelancewriter #writers #freelancers #copywriter #contentmarketing #freelancecommunity #copywritersunite
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55 Comments -
Paul MacKenzie-Cummins MCIPR
Quick PR tip for fellow B Corps: It's brilliant to see there are now over 2,000 certified B Corps in the UK, which is incredible. From a PR viewpoint, however, that poses a challenge: it means it is more difficult to get the attention of the media of greatest importance to your business. So, here's a few suggestions to ensure your stories remain relevant and newsworthy: 1. Talk about the great things you are doing, but always speak about the impact these are having. For example, suppose the story you want to communicate to the media is that you will now be gifting 2% of your net income to a local homeless charity - that alone is a great initiative, but it is not a story to whet the appetite of a journalist. So, talk about the way in which your gifting will provide essential bedding and furnishings for someone who has been provided with accommodation after sleeping rough, or how it will ensure X number of people will have a hot meal every day for a month for example. 2. Remember also that as much as it pains us, not everyone is on board with the need to be more socially and environmentally responsible. That includes some within the media. As B Corps, I feel we have a responsibility to step outside of the echo chamber and do what we can to convince and convert the 'non-believers' as it were that this makes good business sense as much as anything. When 'selling' your story to the media, use data to support your opinion. In doing so, it will transition from being a story that's good to great. Let me give you an example. Did you know, for instance, that Unilever, has created a list of ‘sustainable living brands’ – products that have been developed in line with a strong social or environmental purpose. Sounds interesting, right? But it leaves readers asking, 'So, what?' So... how about we add the fact that these brands (including Dove, Knorr, Persil, Hellmann’s) grew 69 per cent faster than the rest of Unilever’s business, delivering 75 per cent of its overall growth. Now you have the attention of the media, and that's how you need to frame your stories, too. Hope this helps. If you need a steer on your next PR story, feel free to get in touch with me anytime. We currently work with three great B Corp clients from the construction, accountancy, and manufacturing industries and are keen to work with more. Do get in touch if we can help you and your business. Watch this short video for more insights on how to boost your ESG messaging in the public domain: https://lnkd.in/esM88vT8 #bcorp B Lab UK #esgcomms #pr
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Dave Bannister
Posted 060624-2 Tag #digitaltechnology The big internet players are having to look at increasing advertising revenue. So the five second “skip” button will be shortly disappearing from some YouTube videos as Google, the owner of YouTube, are looking to increase advertising revenue by rolling out 30 second unskippable adverts. Google are looking to become more of a conventional TV broadcaster particularly with users increasingly viewing YouTube on Smart TV’s just like any other channel. It is also being forced to acknowledge the strategic moves by TikToc in the “streaming” genre which is attracting major new audiences. Whilst TikToc are still exploiting their novel use of dance routines to engage audiences. The store and forward (video) genre is being tranced a bit by the popularity of live streaming content. Views wanting to watch live events being pop concerts, sporting events or life in a takeway restaurant or a car sales showroom or repair shop. TikToc has pushed the commercial use of the live stream in you placing an order real time and watching it being packed on screen live covering the sale of fashion items to cakes to sweets to the creation of bespoke products believe it or not car number plates !! From my publishing viewpoint TikToc have also impacted the way books are sold. Watch out Amazon. Banno
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