Did you know we have 6 podcast episodes available and ready to dive into? Catch up on S4: https://okt.to/Xm2lq5. Tune in on Apple & Spotify for expert insights, strategies and tips, from top tech CMO's. 🎧💡🔥 So far this season we have had a stellar line-up of guests, including; 🎙️ Clara Lee, from Neste 🎙️ Gil Rosen, from Amdocs 🎙️ Kirsten Cox, from ServiceNow 🎙️ Chris Kozup, from Darktrace 🎙️ Paula Darvell, from Snow Software 🎙️ Brett Hannath, from Intel Corporation All hosted by the wonderful Alastair Hussain. Keep your eyes peeled every, other Wednesday for a new episode of 'How to grow a CMO'. #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights
About us
At The Marketing Practice, we’ve combined the best B2B specialists from across the globe in one business, with capabilities that stretch through the funnel, from brand to demand, data to media, positioning to ABM. With over 500 dedicated B2B tech specialists globally, we work in partnership with the tech leaders of today and tomorrow to turbocharge their growth. In 2021 we acquired B2B data, media, and performance specialists Kingpin, B2B digital experience, and brand leaders Omobono and US ABM trailblazers 90Octane and Campaign Stars and APAC-based ABM, demand, and media specialists Rombii to add to our deep expertise in account-based marketing, demand generation, channel ecosystem growth, and media.
- Website
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https://www.themarketingpractice.com/en-gb/
External link for The Marketing Practice
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Lead generation and nurturing, Marketing strategy, B2B marketing, Demand generation, Inbound marketing, Account Based Marketing, Channel marketing, Partner marketing, B2B Data, B2B Media, and Digital experience
Locations
Employees at The Marketing Practice
Updates
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📬 The latest edition of our newsletter is here! Sign up for our webinar to explore partner GTM with Microsoft and Canalys, learn how we helped Reltio drive a 20% increase in pipeline and discover how AI is affecting SEO inclusivity. #B2BMarketing
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Case study: Boosting Conversion Rates with Reltio 🔥📈. Reltio embarked on a 60-day mission to shift from marketing qualified leads to buying groups. Find out how: https://okt.to/p7lE2q Together, we developed a new, buying group-focused strategy and ABX media program. We used 6sense to segment industries and funnel stages, and applied persona and intent targeting. The display campaigns we curated aimed to boost awareness across Reltio’s 6,000+ accounts. The results? 🌟 24% increase in pipeline velocity 🌟 20% increase in actionable sales pipeline 🌟 50% reduction in closed-lost opportunities Curious about how we achieved these results? Discover more about our approach and the other outcomes we delivered. #ABX #MarketingStrategy #SaaS #DigitalMarketing #SuccessStory
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Join us for our upcoming webinar on July 23, with speakers from Microsoft, Canalys and SheHer. Discover strategies on building a powerful joint value proposition. Register now 👉: https://okt.to/Kl9WZj Save the date 📅 July 23, 2024 | 🕒 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT In this webinar, our expert panel will cover: - Why technology companies are putting more emphasis on ecosystem-led growth in 2024 - How to articulate a successful joint value proposition - The tech needed to enable successful co-partner marketing - Best practices for co-marketing and measuring success #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner
How to go to market with partners
themarketingpractice.com
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Your Wednesday just got better! S4, E6 of 'How to Grow a CMO' is live and ready for your listening pleasure. This week's guest is Brett Hannath, CMO of Intel Corporation 🎧 Dive in: https://okt.to/Q5wM1y Brett and Alastair Hussain discuss; 🤝 The complexities of aligning marketing efforts with sales and partner organizations 💥 The importance of integrated campaigns and what makes effective content 🏆 Leveraging champions within the organization for successful execution 🤖 Advancements in AI and entertainment technologies 💡 Reflections on the value of maintaining an openness to new ideas and opportunities #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights #intel #ai #cmo
Season 4, Episode 6: The gradual journey to your North Star | Brett Hannath | CMO, Intel
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What a fantastic morning it has been already at #B2BIgnite! We've got Donna McGrory, Anna Hutton and Ashley Robertson at Stand 10 if you want to pop by and say hello. Plus, don't forget to join us at 15:50 for our keynote presentation, with Palo Alto Networks 💡✨
Experienced B2B Marketing Director | Agency Growth and business development | Technology & Professional Services Marketing
Ready for a great day B2B Marketing #B2BIgnite. See you there? The Marketing Practice
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Will we see you tomorrow at B2B Ignite, London? Come and meet us at Stand 10 to learn how we’re helping some of the world’s biggest B2B brands drive real impact with marketing. Join our keynote presentation with Andrew Shepherd, Senior Director, EMEA & LATAM Marketing at Palo Alto Networks and our Client Director, Ashley Robertson to discover Europe’s biggest B2B AI-powered marketing case study. Discover the impact of combining creativity, brand, and long-term relationships with demand generation and ABM. 📅 Date: July 3, 2024 | 🕒 Time: 15:50 BST See you there! B2B Marketing #BrandAndDemand #ABM #AIinMarketing #B2BMarketing #b2bignite #b2bignitelondon
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Register for our next webinar: "Better Together: How, when and why to go to market with your partners" on July 23. We are delighted to have speakers joining us from Microsoft and Canalys to share their insights on building effective joint value propositions and go-to-market strategies. With 91% of tech companies predicting indirect revenue growth, it's crucial to develop a strong, joint value proposition with your partners. 📅 Date: July 23, 2024 🕒 Time: 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT Learn how to: 🤝 Develop a successful joint value proposition, and define best practices in co-marketing 📏 Measure its success ❌ Overcome common challenges 🤖 Leverage the right technology #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner
How to go to market with partners
themarketingpractice.com
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New blog: Redefining 'premium' creative in the age of Generative AI 🤖🎨. Tools like Prome AI and Adobe Firefly are making creative assets accessible to everyone. So with this democratization, how can you elevate your brand and spark meaningful engagements? Our Senior Creative Writer, Emily Kendrick, shares three strategies you can implement to stand out amongst the GenAI noise: https://okt.to/TtJleA #GenerativeAI #CreativeMarketing #BrandAuthenticity #ExperientialMarketing #B2BMarketing
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