Strategy Insights

We are thrilled to announce that Emily DiLaura will join us at next week's Marketing US Roundtable Meeting. Emily will be facilitating the Roundtable Discussion 'Content Marketing is Now Core to Many Companies Overall Marketing Strategy' and will bring her considerable experience in #ContentMarketing to the day. We look forward to hearing your thoughts on the topic and showcasing how #MarketingStrategies are being transformed in 2024 and beyond! #StrategyInsights #RoundtableMeeting #ContentMarketing #MarketingLeadership #ContentStrategy #ContentCreators

It was fantastic to have Veronika Höller join us again to lead a truly insightful #MarketingRoundtable discussion this week. Veronika turned her vast marketing experience and talents to lead a discussion on #SEOMarketing and its significance for #DigitalMarketers. Thank you for sharing your valuable insights on an exciting topic and for creating a collaborative space for attendees to share their thoughts to help drive #MarketingInnovation. It's always a pleasure to host you and we hope to see you again very soon! It's not too late for you to secure your seat for our Autumn Roundtable series. Make sure you reach out to find out how to register. #RoundtableMeeting #MarketingDACH #StrategyInsights #ThoughtLeadership

Yesterday was another fantastic day of networking and collaborative conversations at our Marketing Roundtable Meeting! It was a delight to see Sebastian Förster return and lead an insightful discussion on Omnichannel Technology and its role in delivering Customer Experience Initiatives. Thanks for sharing your insights and perspective on a key digital marketing topic! We look forward to welcoming you back to future discussions to help drive the marketing space forward. For your chance to network with marketing leaders, like Sebastian, make sure you get in touch to find out more about how to register. #DigitalMarketing #CX #Roundtablediscussions #StrategyInsights #ThoughtLeadership #Innovation #MarketingLeaders

It was an absolute pleasure to host Anuj Chopra (Chartered MCIPD) from Tenon FM UK at our recent Roundtable Meeting for HR professionals! A huge thank you for your active participation in the collaborative discussions on the day that place a key emphasis on innovative thinking, equipping HR leaders to drive their workplaces forward. For your chance to join the growing community of HR Leaders who are transforming the workplace and equipping their teams for success, make sure you get in touch to find out more! #strategyinsights #TenonFM #ThoughtLeadership #HRLeadership #RoundtableDisucssions

This past AI week, I participated at the AI London Summit and moderated several aside roundtable discussions with business representatives (thanks to Strategy Insights Berina Tortoshi and all participants) on the topic of AI implementation. Some key insights include: ✅The importance of computational superpowers and the enhancement of AI models is paramount (as Leopold Aschenbrenner also discusses in his 165-pages essay «Situational Awareness: The Decade Ahead» https://lnkd.in/e2P9rdiW). ✅AI governance is becoming a critical issue, with regulators strengthening their teams and developing future strategies to manage this rapidly growing sector. It is widely understood that the EU AI Act will have a direct or indirect impact on all jurisdictions and businesses, regardless of location. ✅Companies are still in the early stages of creating AI policies, but employees are often the driving force, experimenting with AI products and then transferring their experience to their employer’s operations (companies declare serious intentions to purchase appropriate licenses for integrating AI solutions into their infrastrucure) ✅Businesses are beginning to address the organisational development of AI, elevating the topic to the board level, appointing Chief AI Officers (CAIOs), and discussing ethical AI implementation. They recognise that regulators are struggling to keep pace with the market and are shifting some of the ethical responsibilities to businesses, at least until detailed guidelines and policies are developed. Thus, business ethics are evolving gradually. ✅Data security and cybersecurity remain the top priorities on company agendas. ✅The AI market is anticipating increased market concentration at the big tech level. Global regulators and consultants are highly concerned about the privacy of big data being accumulated by medium-sized AI companies. While these companies have achieved widespread adoption, they are unlikely to compete with big tech, and the future privacy of the big data they have amassed is unpredictable.

🌟 A heartfelt appreciation to Theresa Palermo for leading an inspiring session on "How CX and Data are Being Combined to Provide Personalized ‘Micro-Moments’"! 🌟 Theresa has over 25 years of experience in brand strategy, marketing, digital innovation, and operations, she is a seasoned executive leader who has transformed leading retail and e-commerce brands through fully connected, personalized experiences. Her mission to evolve brands in response to shifting consumer behaviors, enhance customer loyalty and retention, and drive business growth is truly inspiring. A big thank you to Theresa for sharing her expertise and insights with us! #CX #DataDrivenMarketing #PersonalizedExperiences #MarketingInnovation #FacilitatorAppreciation #BusinessGrowth #StretegyInsights

We are excited to highlight Mark McMullen a distinguished advertising and marketing executive, who recently facilitated an insightful session on the critical role of content marketing in retail marketing strategy. With a robust career spanning several leading marketing firms, Mark brings unparalleled expertise and experience to the table. During the session, Mark covered key points, including: •Why brands have significantly grown their investments in content marketing due to the pandemic – and continue to do so. •Most buyers will engage with up to 5 pieces of individual content prior to expressing an interest in purchasing from a brand. •Why content marketing is the priority role are for marketing leaders to hire in - prioritising content creators and content strategists. •What content strategies brands are investing in 2024 and beyond. We extend our heartfelt thanks to Mark for attending our events back-to-back for over two years. Your continued participation and support have been instrumental in the success of our programs.

A huge THANK YOU to Otto Angulo who joined us on our Marketing Roundtable Program yesterday and facilitated the topic on End to End Digital Marketing – Strategies to Leverage & Bring Together the Whole System With over 20 years of experience as a disruptive growth marketer, Otto developed innovative B2B/B2C strategies that captivate audiences and drive results. He integrated data-driven insights and imaginative thinking to bring brands to life across multiple engagement channels, including web, mobile, email, SMS, search, display, social, sales, and service. His expertise lies in advancing technical capabilities and aligning marketing technology, data, and people to achieve ambitious marketing objectives. He’s passionate about mentoring teams to develop campaigns that drive multi-million-dollar revenues, fostering both business growth and team development. Let's continue this conversation and explore how to leverage digital marketing strategies to create memorable consumer experiences and drive business success!

🌟 We extend our heartfelt gratitude to Giorgia Giove for leading an insightful session on "How Generative AI is Already Transforming Marketing." 🌟 As a Global Marketing and Communications Manager, her expertise in crafting impactful strategies and overseeing campaigns across North America, Europe, and Central America is truly inspiring. Her proven success in organizing high-attendance events and her deep knowledge of brand foundations, advertising, product launches, and social media are invaluable. Key takeaways from this discussion include: Enhanced Creativity and Innovation: GenAI not only generates fresh content ideas but also provides new perspectives that fuel creative strategies, helping marketers stay ahead of trends. Optimized Content Supply Chain: By automating repetitive tasks and enhancing content creation workflows, GenAI significantly reduces production time and costs, allowing teams to focus on strategic initiatives. Hyper-Personalized Experiences: GenAI analyzes vast amounts of data to deliver highly personalized content, improving customer engagement and driving better conversion rates. Thank you, Giorgia for sharing your expertise and inspiring us all!

A big thank you to Eric Olsen our brilliant facilitator, for an enlightening discussion on how Artificial Intelligence is revolutionizing businesses across industries. 🌟 Eric, a growth marketing executive with a stellar track record, has successfully propelled multiple technology companies from launch to acquisition through his expertise in brand building, performance marketing, and high-touch customer engagement strategies. Currently, as the Senior Vice President of Marketing at Fusion Academy, he is at the forefront of building the world's most personalized schools. 🎓 Thank you, Eric, for sharing your valuable insights and experiences with us. Your passion and expertise have certainly sparked our curiosity and enthusiasm for the transformative power of AI in business. Let's continue the conversation and connect with Eric here: https://lnkd.in/dHcfqSwN