Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024
Snowplow
Data Infrastructure and Analytics
London, England 13,523 followers
Next-gen Customer Data Infrastructure (CDI)
About us
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and growth teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. Thousands of companies rely on Snowplow worldwide. Learn more at snowplow.io.
- Website
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http://snowplow.io
External link for Snowplow
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Web analytics, Data warehousing , Web and event analytics, Data pipeline and algorithm design and execution, Amazon Web Services including EMR, Redshift and Dynamo DB, Data Analytics, User Engagement, Data Mapping/Modeling, Data Collection, Real-Time Event Data, Marketing Analytics, Digital Analytics, and Composable CDP
Products
Snowplow
Big Data Processing & Distribution Software
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing.
Locations
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Primary
3rd Floor, 48-50 Scrutton St
London, England EC2A 4HH, GB
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33 Arch Street, 17th Floor
Boston, MA 02110, US
Employees at Snowplow
Updates
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In case you missed it! Snowplow is delighted to be included in Braze's new Data Platform. 🤝 The Braze Data Platform is a comprehensive set of tools and integrations designed to help marketers unify, activate, and distribute customer data for more effective engagement. By integrating Snowplow with the Braze Data Platform, marketers can now benefit from advanced analytics capabilities to extract deeper insights from their customer data, enabling more targeted and effective engagement strategies. To learn more about this latest integration, click here: https://lnkd.in/eXwNt9m8 #CustomerEngagement #MarTech #DataAnalytics #DigitalMarketing #CustomerInsights
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Here's why data quality is more critical than ever: 🎯 Precision beats volume: As AI models become more sophisticated, they benefit more from precise, relevant data than from sheer quantity. ⚖️ Regulatory scrutiny is increasing: With new AI regulations on the horizon, the provenance and quality of your training data matter more than ever. 🔍 Explainable AI is the future: High-quality, well-understood data is crucial for building transparent and interpretable models. ⚡ Efficiency is key: Clean, structured data reduces computational costs and accelerates model development. 🌈 Bias mitigation starts with data: Curated, representative datasets are essential for creating fair and unbiased AI systems. The AI leaders of tomorrow aren't those with the biggest data lakes, but those with the clearest streams of high-quality, relevant data. Want to learn how your organization can find better balance between data quanity and quality? Click the link below to find out. https://lnkd.in/eZzYT_Kx #AIEthics #DataQuality #MachineLearning #ResponsibleAI"
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When it comes to deploying AI, AI-ready data is key 🤖 But what is AI-ready data exactly and where are organizations going wrong with AI from a data perspective? Swipe below to find out. ⬇️ https://lnkd.in/ekPZ2FM5 #AIinBusiness #DataScience #MachineLearning #BigData #AIStrategy
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Data scientists: Are you spending too much time wrangling data instead of driving insights? Our white paper explores how combining Snowplow and dbt can revolutionize your data modeling workflow. Learn how to: 🧩 Design flexible data models that evolve with your business 🚀 Build, test, and deploy models efficiently 🔍 Unlock deeper behavioral insights from your data Learn how to take your data strategy to the next level by downloading the white paper now: https://lnkd.in/euqMeYsR #DataScience #Analytics #DataModeling #ModernDataStack"
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Today we're thrilled to announce our inclusion in the Braze Data Platform! 🎉 Read the announcement 👉 https://lnkd.in/eqi-Ai8s This marks a significant milestone in our journey to provide unparalleled data-driven insights and personalized customer experiences. By integrating with Braze's powerful engagement platform, we can deliver even more precise and actionable insights to help businesses connect with their customers like never before. Together with Braze, we're committed to pushing the boundaries of what's possible with #data, enhancing customer engagement, and driving #innovation in the industry. In case you missed it, take a look at how the HeyJobs team utilized our Customer Data Infrastructure to optimize their RFM segmentation and #personalization initiatives in Braze. Read about HeyJobs here 👉 https://lnkd.in/eRwA3mS9 Stay tuned for more updates as we embark on this exciting new chapter! 🚀 #CustomerData #Analytics
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The best way to supercharge your AI and ML models is with rich behavioral data. Only Snowplow's real-time, structured behavioral data can revolutionize your predictive modeling: ✅ Eliminate data wrangling with pre-formatted, granular data ✅ Ensure 100% data accuracy with upfront schema validation ✅ Unify customer data for seamless use in AutoML and data science tools ✅ Capture intent with 130+ out-of-the-box properties per event ✅ Deliver low-latency data for real-time decision making ✅ Scale reliably with autoscaling services ✅ Maintain transparency for model explainability Ready to fuel your AI initiatives with high-quality behavioral data? Learn more and schedule a demo: https://lnkd.in/eB7ntH3K #AI #MachineLearning #DataScience #PredictiveAnalytics"
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Empower your data scientists to do what they do best 🚀 AI-ready data is proven to dramatically reduce time spent on data prep, freeing your team to focus on model development and innovation. Want to learn how you can make your data AI-ready? Click the link below to find out more. ⬇️ https://lnkd.in/e9NRWP3t #DataScience #Analytics #Efficiency #DataEngineering
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What's new in Snowplow's Lake Loader? 🚀 ✅ Faster data processing ✅ Reduced costs ✅ Support for latest Apache Iceberg & Delta Lake versions ✅ Enhanced lakehouse capabilities ✅ Greater flexibility in compute engine choice Want to learn more? Click the link below to read the full release announcement and schedule a demo. 👇 https://lnkd.in/etWMtuFW #DataEngineering #Lakehouse
Snowplow Releases Lake Loader with Apache Iceberg and Delta Lake Support
https://snowplow.io
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We're delighted to announce that Snowplow's Alexander Dean will be presenting at this year's #CDORetailExchange at 8:50 AM BST on July 10th. Alex’s session “The Role of Behavioral Data on Customer-Facing AI” will explore how the flywheel - a self-reinforcing cycle of data collection, AI-driven insights, and personalized actions - can revolutionize customer experiences and business outcomes. From overcoming implementation challenges to leveraging cutting-edge technologies, this talk will equip CDOs with the knowledge to lead their organizations into a new era of data-driven success in retail. Join us to unlock the power of the Customer Intelligence Flywheel and stay ahead in the competitive retail and e-commerce space. We look forward to seeing you there! #Behavioraldata #CustomerIntelligence #FutureOfData #DataLeadership