Did your commerce content hit June's targets? We reviewed US consumer shopping trends and found some interesting takeaways to drive your commerce content strategies. 🎒 Graduation trends offer foresight into upcoming back-to-school retailer events. 🏳️🌈 Recent events like Father's Day and Pride Month drive diverse content engagement 🐶 June's Vertical Spotlight on our furry companions provides insights for upcoming pet-focused holidays. What trends did you see throughout the month of June? #ConsumerBehavior #DataInsights #Skimlinks #DigitalMarketing
Skimlinks
Technology, Information and Internet
Skimlinks, a Taboola company, powers commerce content strategies for publishers.
About us
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising. Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile. Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become a trusted long-term partner for publishers. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Reach and MailOnline. The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance. Skimlinks is a Taboola company. Learn more at https://skimlinks.com Visit our careers site to learn more about working with Skimlinks! https://skimlinks.com/careers
- Website
-
https://skimlinks.com
External link for Skimlinks
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Affiliate Marketing, Publisher Monetization, Programmatic Advertising, Online Content Monetization, Insights & Analytics, DMP/DSP Data Provider, and Big Data
Locations
-
Primary
2nd Floor Aldgate House, 33 Aldgate High St
London, EC3N 1DL, GB
-
16 Madison Square West, 7th Floor
New York, NY 10010, US
Employees at Skimlinks
Updates
-
Join us in a couple of weeks for a jam-packed couple of days at Affiliate Summit East in New York 🗽 We're thrilled to be sponsoring and have all teams across Skimlinks and Connexity, Inc. attending Affiliate Summit East, a tentpole affiliate conference on the calendar. 👋 Attending and want to chat? We're taking over the Commerce & Content Zone on the 9th floor. Reach out to book a meeting with our Skimlinks Merchant Team, Publisher Team, or Growth Specialist Team.
-
In just over two weeks the world will turn its eyes to the 2024 Paris Olympics. Are you ready to leverage the winning strategy for your Olympics 2024 content? Check out our latest Skimlinks article, "Golden Opportunity: How Publishers Can Monetize Olympics Content Around the 2024 Paris Games," to unlock insights ahead of the Olympics, including: 🏅 Increased Demand for Streaming: Where to watch, key dates and merchant recommendations 🏅 Beyond Athletic Achievements: Capitalizing on fascination and consumer interest in Olympic apparel and merchandise 🏅 Leveraging Star Power: Effective strategies to showcase products and brands linked to the biggest and boldest names in the Games By crafting insightful commerce content, publishers can leverage Skimlinks tools to maximize revenue opportunities during this high-profile event. 🔗 Read the full article here: https://lnkd.in/dKecD9Zc #Skimlinks #Ecommerce #ParisOlympics2024 #CommerceContent
-
✈️ We’re thrilled to share our latest case study with Trip.com and how they achieved a remarkable +191% increase in sales through strategic long-term commission increases and innovative affiliate marketing strategies! We talked to their Affiliate Marketing Manager, Gina Phua, who revealed the secrets behind their success, highlighting the pivotal role of data and the transformative impact of collaborating with Skimlinks. Curious to learn more about their journey and how they’re transforming the travel industry? Dive into the full article and discover the strategies driving their growth 📈 🔗 Read the interview here: https://lnkd.in/em4XQahk #TravelIndustry #AffiliateMarketing #TravelTrends #Skimlinks
Travel takes flight: How Trip.com leveraged long-term commission increases to grow sales by 191%
https://www.skimlinks.com
-
We know that for many publishers starting their commerce content journey, it can require a big investment in resources, so Skimlinks' in-house editorial team helps publishers scale their affiliate revenue. We are delighted to announce Margot Pyckaert has joined us as our Commerce Content Editor for France! ✏ 🇫🇷 Our dedicated editors within the Skimlinks Editorial Network produce content for publishers around high-converting verticals. It’s a great way to start scaling revenue without a dedicated team or to optimise your current content strategy. Think of us as an extension of your team! Once again, welcome Margot Pyckaert 🤗 🇫🇷
-
Meet María Pérez, our Spanish Publisher Development Manager, in the latest instalment of our employee spotlight series, Skimlinks Around the World 🌍✨ Discover her journey and deep passion for affiliate marketing. Maria shares how she takes a personal approach to nurturing lasting publisher relationships in the dynamic Spanish market, offering invaluable insights into what drives her success. 🔗 Read the full interview here: https://lnkd.in/esRTzHq4 #Skimlinks #Spain #AffiliateMarketing #CommerceContent
-
Go for the Gold with our latest insights on how to monetize your Olympics 2024 content! 🥇 🥈 🥉 It's officially Olympics month and from July 26 to Aug. 11, all eyes will be on the greatest sporting event of the year. Publishers, make sure to seize this golden opportunity to not only captivate your audience but also significantly boost your revenue. Explore the insights we've gathered from across the Skimlinks network to leverage the excitement surrounding the Paris 2024 Olympic Games and maximize your earnings: 🚀 Top Olympic-Related Terms and Keywords Analyzed for Search Trends 🚀 Pre-Olympics Streaming Platform Engagement Insights 🚀 Olympic Evergreen Content Strategies #Olympics2024 #Paris2024 #CommerceContent #Skimlinks
-
And just like that our Get Q4 Ready in June series has come to an end... Over the past few weeks, our SVP Revenue, Dunia Silan, hosted 3 insightful publisher panel sessions where UK merchants gained invaluable insights into optimising their strategies for a successful Q4 period. It has been amazing to have so many clients together in the same room. It was interesting to see very similar themes come up across the board, with our key takeaways including: 💬 The power of communication: Start building relationships with publishers early—prioritisation starts now, not in Q4. Transparency in your plans fosters mutual understanding and collaboration. 👂 Cut through the noise: Tailor your approach for different publishers. Quality of communication trumps quantity, ensuring your message resonates effectively. 🤝 PR & Affiliate alignment: Coordinate with PR activities and promotions to empower affiliates with timely and relevant content. This alignment enhances authenticity and boosts search rankings. 🔎 Impact of Google changes: Navigate evolving SEO landscapes cautiously, as changes may reshape commerce content strategies in the long term. 🚀 Beyond Black Friday: Success isn't limited to Black Friday. Embrace the shift in deal seasonality from a single day to an extended period to drive year-round performance. Stay ahead with an 'Always On' mindset for Q4 and beyond 💫 Special thank you to our amazing Publisher panellists Zoë Bennetts; Holly Hathaway; Sabrina Carder; Serena Hood; Marie Antonas; Debora Donato; Luke A.; and Joanna Kania (Kenny). And also a big thank you to our partners Rakuten Advertising and Awin Global for their support in hosting this series ❤️ #Q4Ready #AffiliateMarketing #Skimlinks
-
📣 We are thrilled to announce the 2024 edition of the Commerce Awards for Publishers (CAPS) taking place on September 18 in New York City! Building on the success of previous years, the CAPS Awards continue to recognize outstanding achievements in the digital publishing industry. This year, we have exciting new additions and categories to celebrate the innovative and impactful work of our industry. New categories for 2024 include: 🏅 Best Olympics Article 🛍 Best Fashion Article 🎟 Best Ticketing and Live Event Article 💰 Active Earning Excellence Award And of course, we are honoured to introduce our esteemed panel of judges for the 2024 CAPS Awards: Amanda McGrath, Jodi Ford, Kayleigh Barber and new to the panel this year, Michael McNerney. 🔗 To read the full announcement and list of categories for 2024, click here: https://lnkd.in/gKs8XspT
-
↩️ 🇦🇺 Throwback to our first Skimlinks-owned event in Australia last month, Skimlinks Connect. It was amazing to have so many of our partners together in the same room. 🤗 A highlight was our panel 'Winning with Commerce Content in 2024', where we focused on data-driven content creation, PR & affiliate marketing synergy, employees as influencers, and podcasts as a revenue channel for affiliate marketing. Thanks so much to our insightful speakers who shared their expertise: - Eliza Sorman Nilsson, Head of Content at Mamamia - Nicole Harnischfeger, PR & Partnerships Manager at Go-To Skincare Pty Ltd - Mel Wilson, podcaster, editor and author of Parenting in Progress 💡 Their invaluable insights and innovative ideas are sure to shape the future of commerce content. Check out our latest article for a detailed recap and to catch up on what you missed: https://lnkd.in/gi7_aYFH #SkimlinksConnect #CommerceContent #EventRecap Jade McDade John McDonald Arthur Malkoun
Skimlinks Connect: a celebration of insights and innovation
https://www.skimlinks.com