Satalia

Despite AI being forecast to add trillions to the economy, only 4% of organisations are "AI-ready." So the challenge will not be adopting AI, but implementing it effectively. Those who do so typically see a 4.2x higher ROI, making strategic AI investment essential for success. That's why some of Satalia's best and brightest have contributed to "AI: Where to begin?" - an industry report on how businesses can get started with AI. Click below to read expertise from own Daniel Hulme, Joseph Langford, Ryan Wakeling, and Ed Charvet: https://lnkd.in/eJeBq4st #AI #AIInvestment #DigitalTransformation #BusinessStrategy #AIImplementation

How will AI affect the agency landscape? What are the commercial implications? And what about the future of recruitment, retention in the context of changing agency models? The IPA (Institute of Practitioners in Advertising) Business Growth Conference 2024 kicks off on Wed 3 July in London, where Satalia CEO Daniel Hulme will address these questions, and more. Join Daniel at 9.35am (BST) as he explores “Making the most out of your workforce with AI - optimising your projects, people and timelines.” Register here: https://lnkd.in/eNbhQxBH #IPABusinessGrowth 

Satalia CEO Daniel Hulme recently spoke to RNIB Connect Radio's "Tech Talk" program about types of accessible technology for blind and partially sighted people - specifically, the transformative power of AI-powered audio descriptions. Listen here: https://lnkd.in/eRa86_Js #audiodescription #AI #RNIB #accessibletechnology #Satalia #WPP #Microsoft

From refining ad strategies to enhancing creative processes, AI is transforming how we connect with audiences. Campaign Asia spoke to Satalia CEO Daniel Hulme to explore the emerging role of the "Chief AI Officer" - and why they are becoming essential in the ad industry. Read the article here: https://lnkd.in/gYcVvJV8 #AI #Advertising #ChiefAIOfficer #Marketing #AdTech #B2B #FutureOfAdvertising

A reminder that our CEO Daniel Hulme has made The AI Summit's "AI Implementor of the Year" shortlist! To vote for him, head to http://spr.ly/6043kFvCv The award recognises the outstanding achievements of individuals and organisations in breakthrough innovation and cutting-edge application of AI in business. Voting closes 7 June.

Eager to find out which global brands have mastered the art of sonic? Our Sixth Annual Best Audio Brands Index is here, brimming with exciting insights. Prepare for an in-depth analysis of 100 brands featuring top-ranking giants like Telenor, Burger King, AutoZone, and Just Eat Takeaway.com to name a few. Dive into the world of holistic sonic identities and see how sound shapes perception and elevates brand experiences in today’s digital landscape. This year, Best Audio Brands 2024 includes a collaborative guest study from Spotify and an interview with WPP's Chief AI Officer and the CEO of Satalia, Daniel Hulme. Curious to read this year’s BAB report? Click here: https://lnkd.in/dUU6AAw

AI is revolutionising advertising. From creative transformation to vision comprehension, our senior data scientist Matthew Stewart offered insight into AI's role in shaping this rapidly changing space at Microsoft Build in Seattle (and online) this week. Matthew's work on multimodal vision AI models in advertising is part of a much wider collaboration between Satalia, WPP, and Microsoft - which will see a wealth of industry-first AI solutions brought to market. A huge shout out to Matthew Stewart, Tom Williams, Omari Edwards, Rachel Bell, and Kathy Ponting on their work bringing this initiative to life 👏 Watch the full presentation here: https://lnkd.in/eqUcDmeb

How will AI shape your future? Our own senior data scientist and research lead Matthew Stewart has been invited to help answer that question at Microsoft Build - taking place in Seattle and online this week. Matthew will be exploring practical applications of multimodal vision AI models at 10:15pm (London time) on Wed 22 May - more info here: https://lnkd.in/eqUcDmeb #MicrosoftBuild #AImodels #Satalia #DataScience

AI is transforming how brands reach under-served visually impaired audiences in advertising. On Global Accessibility Awareness Day, we shine a light on how WPP's Satalia is using AI technologies to radically improve audio description, bringing visual content to life at scale for those who can't typically access it, in partnership with Microsoft. Read more on WPPiQ 👉 https://ow.ly/FtiG50RzAXq

Satalia Symposio is in full swing in Athens! Our all-company annual summit focuses on sharing ideas between teams, celebrating our people and their successes, and building strong connections with each other. With 160 people distributed across Europe, Symposio is central to our culture of collaborating to solve hard problems. Where better to do it than the birthplace of democracy? #satalia #ai #athens #summit