Pulsar

🛍️Buy Now…. 🫰Pay Later BNPL has undergone a reputational shift in the eyes of audiences. In this report, we explore: - The online communities driving discussion  - Where conversations about brand happen - Mounting calls for regulation https://lnkd.in/eGTDSmBZ

Some fantastic learnings from the UCL Marketing and Communications Conference today 🚀. The event was a goldmine for anyone looking for a whistlestop tour of what’s new and relevant in higher education. Highlights included: ▶ Strategic Comms insights from (Heather) Karen Campbell-White and CEO of Pulsar, Francesco D'Orazio’, emphasising the importance of “thinking narratives, not news cycles” and measuring these before and after campaigns. ▶ An engaging student recruitment exercise that challenged us to adapt strategies based on changing political and economic landscapes. There are more factors to consider and plan for than you think. ▶ Journalist Sophia Smith Galer - who’s accustomed to turning academic content into bite size video verticals, shared storytelling expertise, emphasising the importance of using real people to spread the word. Kudos to UCL teams for organising such a valuable event for communications and marketing colleagues. I'm looking forward to applying these insights to my work 🙌 .

In our next Power Up session 🍄 learn about our latest releases and most exciting updates, and how we're building tools to raise the Audience Intelligence game. Including: 📈 📊 All new enhanced owned channel analytics, dashboards, & reporting. 🤖🔔 Upgraded AI Briefings to streamline identifying what's driving changes in your data Sign up ⬇️ https://bit.ly/3Y1yB5C

Nike vs. adidas How did the two rivals talk to their audiences over Euro 2024? We explore the different communities of each brand - and the players who best inhabit their campaign messaging ⚽ https://lnkd.in/eJjz38U3

Our Narratives AI beta continues. We’re building the most effective way to identify, understand, and navigate the narratives emerging from billions of news and social media conversations to shape public opinion and behaviour. New this week: Instant theme filtering & tagging plus an improved distribution visualisation. Join our beta to get access to Narratives AI ⬇️ https://bit.ly/3XZ38kj

Who’s the Audience of AI? How has it evolved over the past few years? Where is it going next? 🤖 For the inaugural episode of Audiences’ second season, Francesco D'Orazio D’Orazio is joined by Deanna Tserkezie, Research Director at Pulsar, and Chris Stokel-Walker, author of 'How AI Ate the World', to discuss: 🤖 AI's evolution from niche technology to widespread cultural phenomenon ✨ The changing audiences of AI over the last ten years 🧠 Misconceptions, bias, and the role of humanity in all this Spotify https://lnkd.in/gwvXVcsd  Apple https://lnkd.in/g3AZhGPp #AIpodcast #audiences

Food is, quite literally, our bread and butter. The way we eat connects us all and influences our entire ecosystem - and from Gen Z food trends to sector-changing climate events, the future of food is more tumultuous than ever. Join us in our latest webinar, where we explore what audiences are saying about: 🌿 Veganism’s decline in popularity, and what audiences are turning to instead 🌡 Climate change effects on production and how we produce food on a heating planet 🍯 Low-sugar trends and a turn away from ultra-processed foods to natural sugars 🫒 Olive oil’s rising prices and basics becoming luxuries Sign up now: https://lnkd.in/ey8dxj3h #fmcg #food #agriculture

Food is, quite literally, our bread and butter. The way we eat connects us all and influences our entire ecosystem - and from Gen Z food trends to sector-changing climate events, the future of food is more tumultuous than ever. Join us in our latest webinar, where we explore what audiences are saying about: 🌿 Veganism’s decline in popularity, and what audiences are turning to instead 🌡 Climate change effects on production and how we produce food on a heating planet 🍯 Low-sugar trends and a turn away from ultra-processed foods to natural sugars 🫒 Olive oil’s rising prices and basics becoming luxuries Sign up now: https://lnkd.in/ey8dxj3h #fmcg #food #agriculture

The Singapore ‘brand’ is strong - and evolving. From port town to digital fortress, we examine the shifting currents in the city-state’s global reputation. In this blog, we examine:  🧧 Singapore's association with cosmopolitanism and law & order 🧧The audiences driving conversation  🧧 Contributions of top home-grown brands https://lnkd.in/e8WnhSEq

It’s giveaway time! Fancy a copy of Chris Stokel-Walker’s ‘How AI Ate the World’? All you need to do is 1️⃣ drop the The Audiences Podcast a review on any podcast platform and 2️⃣ repost the link in the comments ✨ Find The Audiences Podcast on  Spotify https://lnkd.in/e87Tgtj8 Apple https://lnkd.in/et3FwCB6