OK COOL

Glastonbury is a little bit cool isn't it 😎 Elle Louise Binns talks all things Glasto 2024 in our latest THIS IS COOL 👇

New insights directly from our strategy team have just dropped 🔥 This trend is all about the rise of IRL & URL sub-communities, how brands are getting involved, and how OK COOL has done it for our clients. Get the Trend Drop free now: https://lnkd.in/e56pfqmR

Jolyon Varley talks about Beats by Dr Dre smashing their campaign for their new pill 👇 6.7M views 569,130 likes … organically. … in just 3 DAYS. … on just ONE PLATFORM. How did they do it? By tapping into their cultural affinity with hip-hop. The 90-second video, titled 'The Predicament', shows: 📹LeBron James hosting a house party. 📹Lil Wayne’s hit ‘A Milli’ blasting on a Beats Pill. 📹Preventing Lil Wayne from sleeping. Weezy ultimately joins the party 🤝   ✅Super relatable ✅Super entertaining ✅On-the-mark ambassadors Beats, take a bow 👏 What’s your thoughts on this ad?

Our founder Jolyon Varley breaks down what went down at Cannes Lions with creators: ↳ Influencers rubbing shoulders with ad execs. ↳ Plenty of talk on the $250 billion creator economy. ↳ Brand-sponsored ‘Get Ready With Me For Cannes’. But, in reality… a lot of the action was still gatekept. 🍾The top tier parties 🎙️The most coveted panels …remained largely inaccessible to the very people shaping the future of marketing. Creators were flown in to share their insights. Yet, their voices often lost amongst old-school jargon. A lot of buzzwords, a lack of substance. So I wonder, as an industry…Are we really listening to, and valuing creators? Or are we just paying lip service? Creators are not:  ❌A trend. ❌‘Just’ ad space. ❌A new marketing tool. ➤ Creators are brands ➤ Creators are marketers ➤ Creators are businesses It’s about time adland recognised they’re making and shaping culture. Break down the barriers. Ditch the outdated hierarchies. And recognising creators as ‘equals’. What are your thoughts? 👀💭

If you don’t know what Liquid Death is, get to know 👏 The famous water cans exploded onto the scene in 2020, the brand is showcasing why it is not a one-trick pony. Our founder Jolyon Varley gives us the DL 👇

Who else saw Sabrina Carpenter became a barista at Blank Street 👀 Sabrina Carpenter is absolutely dominating right now 🔥 Her hit single ‘Espresso’ held the top spot on the UK charts for five consecutive weeks, and was hovering at #3 when she swiftly surpassed herself with the release of ‘Please, Please, Please’, which also made it to #1. Her most recent performance at Capital FM’s Summertime Ball in London is also making waves — not only did she sport an England shirt during her performance… But she also debuted a collaboration with Blank Street, which included a day of her being a barista in their Charlotte Street café. Obviously, this quickly gained massive hype, resulting in: ✅Yet another viral moment on socials ✅An opportunity for face-to-face fan interactions ✅A stronger relationship between her and her UK fanbase Honestly, compliments to her marketing manager and publicist this goes hard ☕️ ️

THIS IS COOL 😎 This week Elle Louise Binns deep dives into the trend rn that is #bratsummer

Our co-founder Jolyon Varley shared his take on Canva’s ultra cringe promotion of their new enterprise. Check it out 😅  📽️The video itself has garnered nearly 500,000 views and made its rounds on all social platforms. Widely panned as tone-deaf and emblematic of how detached Silicon Valley has become from reality, critics likened it to the exuberant, often ridiculed antics of tech execs from Uber, Facebook, etc. a decade ago. They also compared the infamous on-stage dance of Bill Gates and Steve Ballmer during the Windows 1995 launch. 🎨Canva appears to tick the same boxes: employees who are passionate evangelists for the company, lavish events, and a penchant for spectacle. Last week, thousands flocked to the YouTube Theatre in downtown LA, while an estimated 2 million streamed the event online, to witness Canva’s biggest platform overhaul in a decade. Is this enthusiasm authentic or just another example of corporate overreach?  🎤Canva co-founder Cliff Obrecht, said the cringe factor was entirely intentional. “We decided to be ourselves, do something different, and not take ourselves too seriously. Haters gonna hate” While people are arguing over whether it’s genuine creativity or a marketing misfire… Canva seems to have achieved what most brands want - a viral moment 👏

Check out Liz Stone's take on CharlieXCX TikTok on promoting her tour 👇

THIS IS COOL 😎 Elle Louise Binns talks all things fashion after she attended Central Saint Martins, University of The Arts London graduate fashion show. What's your favourite look? Let us know 👇