Ink - we are travel media reposted this
Exciting News! Ink Acquires Business Traveller worldwide We are delighted to announce Ink's acquisition of the global Business Traveller brands, including all digital platforms, seven magazine editions, and their prestigious events Business Traveller Awards and Cellars in the Sky. This significantly expands Ink’s global reach across business travel communities in EMEA, APAC and N. America. Under Ink’s leadership Business Traveller will undergo a strategic transformation. Expect: - An enhanced digital presence with a new global website, podcast and daily Business Traveller TV show - Exclusive, unique content to engage a wider audience - Brand relaunch and alignment - Boosted global distribution This acquisition comes as business travel spending surged by 47% last year to more than $1 trillion, with projections nearing $2 trillion by decade's end. Ink’s mission is clear: to expand our digital and publishing portfolios, deliver highly engaging content that connects advertisers and travellers at every stage of their journey. Business Traveller has been a trusted source since 1976 and part of Ink’s existing portfolio in North America since 2022. With CEO Julian Gregory and his team joining Ink, we are ready to reimagine, refresh and consolidate the brand globally. Ink - we are travel media BT Commercial Director Denise Jaschke (ROW), VP Publisher USA Mark Kubatov Business Traveler Stagwell Brand Performance Network