🤔 How has the state of digital identity changed in 2024? We want your opinion! ID5’s State of Digital Identity Survey is back for the fifth year running. One year later, we’re curious to find out what you think about: 🚀 The challenges is industry facing today 🍪 Cookieless preparation progress 📺 Emerging channels like CTV, digital audio, and gaming Share your thoughts now ➡ https://lnkd.in/dfymJ3Yw #SODI24 #StateOfDigitalIdentity
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
-
http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
-
Primary
London, GB
-
New York City, NY, US
Employees at ID5.io
Updates
-
ID5.io reposted this
Thanks to the ID5.io team & Mathieu Roche who invited me to record a Q&A today about CTV indentity. Video comming shortly… 🎬 #CTV #Streaming #AVOD #FAST #AdTech
-
ID5.io reposted this
🔗 Don’t Miss Out – 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐍𝐨𝐰! https://lnkd.in/gx_4P8aw 🚀 Join Us for an Exclusive 𝐅𝐑𝐄𝐄 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 on July 18th! 🚀 Meet our star-studded panel of industry leaders who will unveil cutting-edge insights and strategies: ✨ Linda Chen – Director of Programmatic Revenue Strategy at Chegg Inc., EMX Digital. Linda’s prowess in revenue growth and ad tech innovation is unparalleled. ✨ John Shankman – Founder & CEO of Hashtag Labs, Publisher at The Awl Network. John’s visionary leadership in media and digital publishing drives unprecedented growth. ✨ Rob Beeler – Founder & CEO at Rob Beeler.tech, former Head of Ad Operations at GOLF Magazine/GOLF.com. Rob’s expertise in advancing ad tech solutions is game-changing. ✨ Caitlin Borgman – Chief Commercial Officer at ID5.io. Caitlin’s deep knowledge of data privacy and digital advertising ensures you’re ahead in the evolving digital landscape. ✨ Mark Dixon – Principal Product Manager at Freestar. Mark leads the charge in privacy-first innovation, aligning user experiences with the latest privacy regulations. ✨ Ashok Ganapam – Founder & CEO at DataBeat.io. Ashok, a pioneer in data-driven solutions, empowers businesses with insights from one of India’s fastest-growing companies. #Webinar2024 #AdTechExperts #FutureOfAdvertising #WebinarAlert #FreeWebinar2024 #IndustryInsights #DigitalStrategy #Programmaticadvertising
-
👋Come join the ID5 Team! Our team is growing and we're looking for talented and driven individuals to join us. Here is what you can expect joining ID5's team: 🌍 You can work from anywhere in the world with our remote work policy 🌳 A dynamic environment with plenty opportunity for growth 💸 Competitive compensation packages 🚅 Regular company off-sites to meet with the team face to face 🥳 A friendly, diverse, and multicultural team Some of the roles we're currently hiring for include Senior Legal Counsel and Commercial Operations Manager. ✅Check out the full list > https://id5.io/jobs/
-
🤔 What will addressability look like in 2025? Was the industry expecting Google's cookie deprecation delay? What other channels would benefit from a better addressability system? We put these questions and more to industry leaders at #Cannes24. Join us as we uncover the latest trends, innovations, and perspectives from the brightest minds in the industry. Watch our exclusive video series 📹 > https://lnkd.in/dF34t87d With many thanks to Allison Schiff of AdExchanger, Oliver Whitten of Adform, Amelia Waddington of Captify®, Christopher Paquette of DeepIntent, Kristina Prokop of Eyeota, a Dun & Bradstreet company, Moira McKenna of IQVIA, Victoria Milo of Media.Monks, John Gentry of OpenX, Vlad Stesin of Optable, Ian Meyers of Sincera & Jay Goebel of The Trade Desk
-
😟 According to a recent survey conducted by Taboola 75% of advertisers aren't ready for Google's cookie phaseout. Don't worry ID5 has you covered. ✅Download our Cookieless Checklist that helps brands prepare for the inevitable removal of cookies: https://ow.ly/4ygm50So5ME
-
🚂 "Alternative ID solutions appear to be gaining steam. As of mid-March, Sincera an ad tech platform that actively monitors more than 200,000 popular properties across the internet, reported that ID5’s probabilistic ID was the most widely used alternative ID." ⬆️ ID adoption is on the rise, and showing no sign of slowing down. Today the ID5 is used on more than 100,000 media properties worldwide. ✅ Check out this alternative ID guide from Morning Brew : https://ow.ly/lN2T50S6x8K
-
📊Programmatic audio has been on the rise and isn't showing any signs of slowing down anytime soon. To further promote this growth, Triton Digital, a leader in technology and services for digital audio and broadcast radio industries, partnered with ID5 to enhance audio targeting and audience addressability. 🤔The Results? After enrolling a select broadcasters to evaluate the effectiveness of the ID5 Graph, Triton saw an average positive lift of 20% in revenue per thousand impressions (RPM). ✅Check out the full case study to learn more > https://ow.ly/Gxwh50ROrZN
-
ID5.io reposted this
Mediavine is excited to be the first publisher to make use of this partnership from Optable and ID5.io, increasing our addressability options in a post-cookie world. To learn more, visit: https://lnkd.in/eXDmYqKY
-
🍪Ready or not there cookies go! Signal loss poses an existential threat to publishers without an addressability strategy. Fortunately, 70% of publishers have adopted a cookieless alternative. However, there is still time to refine this strategy to avoid future losses. ID5’s “No Cookies, No Problem Checklist for Publishers” provides publishers with a step-by-step guide to help make the most of universal IDs and fortify their cookieless approach before it’s too late. ✅ Check cookie prep off your list today >https://ow.ly/yubA50RTOkf