Hogarth reposted this
Mondelēz International's Cadbury is harnessing Generative AI to celebrate the unsung heroes of community sports in Australia and New Zealand via its 'Give a Cheer to a Volunteer' campaign 🏀 The campaign, developed and produced with Mondelēz International by WPP's Ogilvy, Wavemaker and Hogarth provides people with a fun way to express gratitude for the efforts of volunteers 👏🏼 By incorporating a specially developed consumer-facing AI tool that allows users to create animated and personalised videos featuring a volunteer they’d like to thank, these videos can be produced and shared on social media to highlight the incredible contributions by volunteers in their lives 🌟🧡 Create your personalised film and share! ⬇️ https://lnkd.in/gmv422jy Read more: https://lnkd.in/g3anJH7q Wavemaker ANZ GroupM #GenAI #personalisation #purpose