FMCG Gurus

🧬 Does nutrition genetic testing appeal to consumers in the food and drink industry? Our recent blog explores the latest insights into consumer attitudes and behaviors regarding nutrition genetic testing and the impact of the pandemic on how consumers perceive their health. To discover more, please click here: https://lnkd.in/g4r5UBP3 #Blog #MarketResearch #ConsumerInsights #FMCG #CustomizedNutrition

📊 POLL: On a global scale, consumers recognize that digestive health is central to good overall well-being. To aid this area of health, consumers find functional claims relating to digestive health appealing across the food, drink, and supplement sectors. According to FMCG Gurus’ consumer insights, in what category do consumers like to see claims around products actively improving digestive health the most? Take a vote! The answer will be revealed in the comments later on.

Did you know that 45% of cat owners and 43% of dog owners consider natural ingredients a crucial factor when selecting health and wellness-focused products for their pets? 💡 (FMCG Gurus, 2023) Our consumer insights feature in ESM's recent article. To discover more, please click here: https://ow.ly/rWZ650SzJGk #ConsumerInsights #MarketResearch #PetCare #FMCG

Looking for the latest market research, consumer insights, and trends within the FMCG industry?💡📊 ✉️ Click the link below to sign up for our digital newsletter: https://ow.ly/W67n50PgiJx #Marketing #MarketResearch #ConsumerInsights #FoodAndBeverage

How do consumer beliefs and values influence brand preference? 🌟📈 In today's digital era, consumers are turning toward brands that authentically prioritize making a positive impact in the world and reflect their values. This blog explores our sixth top trend, Breaking Barriers. Discover more with our recent blog: https://ow.ly/lEKB50SwZWM #BreakingBarriers #BrandValues #ConsumerInsights #FMCG

Did you miss our webinar with Finzelberg? Don't worry, you can watch it here 📣📊 FMCG Gurus & Finzelberg Present: Key Trends and white spots in Active Nutrition in 2024 and beyond. What you will discover: 💡 Identify gaps in the active nutrition market from an ingredient, claims, and format perspective. 🏃♀️ Develop strategies around maximizing value in the active nutrition market at a time of more considered spending. 🥗 Understand the role of ingredient integrity and transparency from a product formulation perspective. 💉 Trends and approaches that define the successful brands and how they navigate this exciting category with a particular focus on energy and blood glucose management. To watch the webinar, please click here: https://ow.ly/K9Iu50Svt9U #ConsumerInsights #MarketResearch #ActiveNutrition #Webinar #FMCG

ONE DAY LEFT! 📣📊 FMCG Gurus & Finzelberg Present: Key Trends and white spots in Active Nutrition in 2024 and beyond. What you will discover: 💡 Identify gaps in the active nutrition market from an ingredient, claims, and format perspective. 🏃♀️ Develop strategies around maximizing value in the active nutrition market at a time of more considered spending. 🥗 Understand the role of ingredient integrity and transparency from a product formulation perspective. 💉 Trends and approaches that define the successful brands and how they navigate this exciting category with a particular focus on energy and blood glucose management. For more details and registration, please click here: https://ow.ly/r7nk50SmiLX #ConsumerInsights #MarketResearch #ActiveNutrition #Webinar #FMCG

Did you know that 46% of global consumers said they turned to hot coffee specialities at least weekly? ☕📊 (FMCG Gurus, 2024) Our consumer insights feature in Nutritional Outlook's recent article. To discover more, please click here: https://ow.ly/Uf9t50Snhlt #ConsumerInsights #MarketResearch #Packaging #FMCG

Only 1 week left to register for our webinar with Finzelberg! 📣📊 FMCG Gurus & Finzelberg Present: Key Trends and white spots in Active Nutrition in 2024 and beyond. What you will discover: 💡 Identify gaps in the active nutrition market from an ingredient, claims, and format perspective. 🏃♀️ Develop strategies around maximizing value in the active nutrition market at a time of more considered spending. 🥗 Understand the role of ingredient integrity and transparency from a product formulation perspective. 💉 Trends and approaches that define the successful brands and how they navigate this exciting category with a particular focus on energy and blood glucose management. For more details and registration, please click here: https://ow.ly/r7nk50SmiLX #ConsumerInsights #MarketResearch #ActiveNutrition #Webinar #FMCG

🌱🍓 There is a growing demand for products that are free-from artificial additives, preservatives, and chemicals as many consumers perceive naturalness as healthier. This blog explores our fifth top trend, Natural Harmony. Discover more with our recent blog: https://ow.ly/TcRq50SlOkU #HealthyLiving #NaturalHarmony #ConsumerInsights #FMCG