FINITE

What is the product-market fit curse? And how can customer data break it? Jodi was delighted to be joined by Jim Turner on the latest FINITE Podcast. Jim is the SVP of Customer Experience at Exclaimer, where he has used customer data to transform the marketing function and wider business. Customer data can be used, not only to enhance loyalty, but to boost acquisition and growth. Businesses become stale when they don't use customer insights. Don't let that happen to yours! Listen to the FINITE Podcast on Apple Podcasts: https://lnkd.in/eyxSyink Spotify: https://lnkd.in/eyZVjkD7 YouTube: https://lnkd.in/eKNzKq_b

Do you get distracted when listening to podcasts? Audio-only not your style? You're in luck! The FINITE Podcast is on video too, so check out our collection of hard-hitting B2B marketing episodes. This episode on marketing reinvention with Bruno Bertini will knock your socks off. Watch it now: https://lnkd.in/e3xvVnPb

Launching our new research! The sun is out and targets are up ☀️. As our European and American FINITE members head into the summer, we’re gearing up to tackle ambitious lead gen goals in H2. With higher lead gen targets this year than last, and many seeing low results from channels, we’re ready to come together and tackle these challenges as a community. Budget constraints, channel optimization, and cookie depreciation are on our radar, so get set for a season of events, content, and opportunities to beat them head on. A big thank you to our partner, Clarity, for helping us collect and do more with these insights. Read more on our blog: https://lnkd.in/exaTRx35 #B2BMarketing #FINITECommunity

Brand transformation should be centered around one key question: "What does the world look like after your brand?" A big thank you to Bruno Bertini, CMO at 8x8, for sharing his unheard ideas on the FINITE Podcast. It was a pleasure to learn about the marketing transformation happening at 8x8, as well as the anchor points for your reinvention strategy. In B2B tech, brand messaging can often get muddied by complex product solutions. But getting customers to invest in a better future with your brand can help everyone align to one simple, optimistic vision - including your stakeholders. Listen to the full episode on Apple Podcasts: https://lnkd.in/eJr8NysX Or Spotify: https://lnkd.in/ecGYK_JN

From our latest community survey: 85% of marketers have higher lead gen targets in 2024 than 2023 - what’s out there to help them boost results? We're set to solve performance marketing challenges this year at FINITE. Stay tuned!

From our latest survey on performance marketing: 83% of B2B tech marketers have higher lead generation targets in 2024 than previous years! Stay tuned for more performance marketing insights, as well as tips, advice, and solutions for your lead generation challenges.

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX. You’ll learn: - What creativity in marketing should look like - How to cultivate a culture of creativity  - How to manage stakeholders expectations of process vs. creativity  - How to manage a balance between creativity and process Listen here: https://lnkd.in/e4EpXUBi

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director at Box, has refined an approach to strategy, and sales and marketing alignment, that keeps everyone headed towards ARR objectives. In this episode, you’ll learn how to deal with marketing distractions. Be prepared to reevaluate strategic priorities, and have hard conversations about commercial viability. Listen here: https://lnkd.in/eknVCPVb Thanks to our sponsor Clarity for letting us film in your lovely offices!

Our community partner Exclaimer has released their new report, based on a survey with our FINTE members! We found out that 55% of marketers say it’s become harder to reach customers than it was five years ago. Read their report to learn why personalization is important to any B2B marketing strategy: https://lnkd.in/eDJF_Ypv We are so proud to have collaborated on this research!

Make sure you fill out our performance marketing survey, to help us better understand your challenges and meet your needs! In just 3 minutes, you can let us know! Complete the survey here: https://lnkd.in/gtpQDWJw