Demand Exchange

Lead generation leaders know the secret. See how their strategies compare to the mainstream in this report. 👇 The lead generation landscape is shifting, with buyer sophistication rendering old-school tactics obsolete. In collaboration with London Research, our latest report charts a new course. This comprehensive analysis reveals: 🔷 Strategic Approaches ↳ Delve into the methodologies distinguishing leaders from the mainstream. 🔷 Technology's Role ↳ Examine how cutting-edge tech underpins superior lead quality. 🔷 Insights and Trends ↳ Benefit from the collective wisdom of top B2B marketers and their proven strategies. This survey-based report is designed to spotlight the challenges and pave the way for actionable solutions in lead and demand generation. With valuable perspectives and insights from: John Watton, VP Marketing EMEA, VMware Nick Mamouzellos, Director of Demand Generation, LRN Phil Guest, CEO and Founder, Revcelerate Anthony Botibol, Head of Marketing, Relay42 Margot Pijls, Senior Field Marketing Manager, and Team Lead, EMEA and APAC, Bynder 🔗 https://lnkd.in/e2su7QXP #digitalmarketing #leadgeneration #demandgeneration #marketingleaders #b2bmarketing #marketingresearch

Want to capture buyers’ attention at the right time? Here's how the DX Engine delivers your content exactly when they need it. Our customer acquisition platform simplifies the end-to-end process of demand and lead generation by: - Centralizing management - Enhancing data quality - Improving visibility - Automating tasks How does it do this? - Generates on-brand content hubs and landing pages instantly. - Handles all your lead generation partners from one platform. - Benchmarks channels and suppliers for better insights. - Validates and enriches lead data to ensure accuracy. This guarantees high-quality, 100% contactable leads, boosting your sales efficiency and forecasting. Explore the DX Engine today and see the difference. 🔗 https://lnkd.in/eZ_KenDc

Are your content distribution strategies costing too much and yielding little? Discover the secret to transforming your go-to-market approach. Many businesses struggle with maintaining brand consistency, managing publisher relationships, and measuring ROI. Distributed native content hubs offer a revolutionary solution with: 🔹 Seamless integration. ↳ Easy setup on publishers' sites without technical expertise. 🔹 Centralized management. ↳ Efficiently manage and distribute content from one place. 🔹 Real-time updates. ↳ Automatically syncs changes across all platforms. 🔹 Scalability. ↳ Expand your reach cost-effectively. These hubs help businesses stay agile and responsive to market trends, saving time and resources. P.S. Want to learn more? Check out our detailed guide - https://lnkd.in/ebfgSEK9 #Content #DemandGeneration #GoToMarket

Navigating the complex world of B2B marketing? Learn how to engage buying groups effectively! In the latest episode of The Business of Marketing podcast, Michael Nutley from Demand Exchange sits down with David Keene, European CMO of Wipro. Recorded live at Advertising Week Europe, this episode sheds light on modern B2B marketing strategies and the importance of understanding buying groups. Key takeaways: ➡️ B2B Marketing Insights. ↳ Transitioning from targeting individual personas to engaging entire buying groups within organizations. ➡️ Innovative Approaches. ↳ How Wipro structures their marketing programs to align with industry-specific pain points and cultural nuances. ➡️ Future of Data. ↳ The shift towards first-party data and the decline of third-party data, enhancing data privacy and quality. Gain valuable insights from David's extensive experience at companies like Google, SAP, and Salesforce. 🎙️ Listen now: Apple: https://lnkd.in/eVkb9MAr Spotify: https://lnkd.in/esdW2AM5 Amazon: https://lnkd.in/eXQdescV P.S. Share your thoughts or favorite takeaways from the episode in the comments! #Podcast #AdvertisingWeekEurope #DigitalMarketing #DataPrivacy #Personas

Marketing leaders from Wipro, Adobe, Lotame, and more reveal their strategies for: - Tailoring content for complex buying committees - Harnessing data to drive relevance - Maintaining brand consistency while personalizing - Scaling efforts across diverse markets Learn how top B2B marketers are leveraging personalisation to cut through the noise to engage decision-makers effectively.

Our latest article explores how B2B marketing leaders are leveraging diversity of thought to drive innovation. Featuring insights from the "Business of Marketing" podcast, recorded live at Advertising Week Europe. Learn how embracing diverse perspectives can enhance your marketing strategies #b2bmarketing #b2bInnovation #advertisingweekeurope #innovation #teambuilding #marketingteams #leadership

Personalization is the name of the game. Top brands are using AI for unbeatable customer experiences! In the latest episode of The Business of Marketing podcast, Michael Nutley from Demand Exchange chats with Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink. Recorded live at Advertising Week Europe, this episode is packed with insights on personalization and data activation. Key takeaways: ➡️ Movable Ink's role in creating personalized content for global brands like Tesco, Boots, and Estee Lauder. ➡️ From Spotify's Year in Review to personalized airline emails, see how data-driven marketing can transform customer experiences. ➡️ How the shift from traditional to more human-centric approaches is shaping the future. Don't miss out on these valuable insights from a leader in the industry. 🎙️ Listen now: Apple: https://lnkd.in/eSzpce_m Spotify: https://lnkd.in/e7wdrFx7 Amazon: https://lnkd.in/eR9Z9Y_r P.S. Share your thoughts or favorite takeaways from the episode in the comments! #DigitalMarketing #Podcast #AdvertisingWeekEurope #AI #Personalization

Personalization is the name of the game. Top brands are using AI for unbeatable customer experiences! In the latest episode of The Business of Marketing podcast, Michael Nutley from Demand Exchange chats with Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink. Recorded live at Advertising Week Europe, this episode is packed with insights on personalization and data activation. Key takeaways: ➡️ Movable Ink's role in creating personalized content for global brands like Tesco, Boots, and Estee Lauder. ➡️ From Spotify's Year in Review to personalized airline emails, see how data-driven marketing can transform customer experiences. ➡️ How the shift from traditional to more human-centric approaches is shaping the future. Don't miss out on these valuable insights from a leader in the industry. 🎙️ Listen now: Apple: https://lnkd.in/eSzpce_m Spotify: https://lnkd.in/e7wdrFx7 Amazon: https://lnkd.in/eR9Z9Y_r P.S. Share your thoughts or favorite takeaways from the episode in the comments! #DigitalMarketing #Podcast #AdvertisingWeekEurope #AI #Personalization

Achieve content marketing excellence with Adobe’s approach. Simon Morris discusses their strategies... In the latest episode of The Business of Marketing podcast, Michael Nutley from Demand Exchange interviews Simon Morris, Adobe’s VP of International Marketing, live at Advertising Week Europe. Simon delves into Adobe's transition from traditional to subscription-based models, the explosion of content creation, and the crucial role of AI in personalization and optimization. Key takeaways: ➡️ Creativity for the masses, empowering everyone to tell their own stories. ➡️ Tailored content, meeting the high demand for personalized experiences. ➡️ AI innovation, eliminating routine tasks and sparking creative inspiration. Simon also highlights Adobe’s initiatives, like helping grassroots sports clubs use Adobe Express to tell their unique stories and leveraging AI to enhance customer experiences across various touchpoints. 🎙️ Listen now: Apple: https://lnkd.in/eauihs2z Spotify: https://lnkd.in/e6GVbEu7 Amazon: https://lnkd.in/eRFh_rJE P.S. Share your thoughts below! #DigitalMarketing #Podcast #AdvertisingWeekEurope #AI #Adobe #ContentMarketing

Drive engagement and satisfaction with customized content experiences. Easier said than done? Try this... - Deliver hyper-relevant, perfectly timed content that keeps your audience coming back for more. - Craft laser-focused content that speaks directly to individual needs and pain points. - Transform raw insights into tailored experiences that resonate on a personal level. The secret weapon? Content hubs! These powerhouses ensure: ✅ Consistency across all touchpoints ✅ A 360° view of the customer journey ✅ Continuous optimization based on real-time data ✅ Seamless integration with your marketing tech stack Discover how content hubs can propel your marketing strategy into overdrive. 🔗 https://lnkd.in/evxiWgjw P.S. We're curious: What's your most successful personalization tactic?