CHS

The hardest part of bringing our new showreel to life? Not being able to show everything we'd love to... Thank you to all of the brands who have asked us to work on the projects we've featured below.

It's shoot season! 📸 I've come back on a high from a fantastic shoot for Toby Carvery at Mitchells & Butlers PLC. We captured some amazing shots for their next suite of menus and POS and ate (literally) hundreds of roast potatoes. We even encountered a flooded restaurant - but that didn't dampen our spirits and the show well and truly went on! Thanks, as ever, to Molly Holmes for entrusting us to bring the amazing Toby Carvery brand to life for you. #shootlife #bringyourwellies #glastwho?

Can you believe we're already half way through the year 🤯 As a team we've achieved so much over the first six months, across so many disciplines – awards 🥇, massive industry launches 🥁 and TV ads 🎥 to name a few. This week I wanted to share some personal highlights, starting with some eye-catching DRTV for an exciting new client win Tails.com 🐶 DRTV is such a unique challenge - out the window goes the traditional narrative arc and in comes branding and key messages in the first 5 seconds. Don't do that, and your audience won't watch the rest!

"9 out of ten marketers believe their organisation must increase its use of AI to stay competitive." I couldn't agree more. AI has been saving me tons of time this week - it's the teammate I didn't know I needed. This is a great case study from the team at Intuit Mailchimp who show how they created a best-in-class campaign with the help of AI: https://lnkd.in/d7tpV4gP Thanks for sharing Chris Southgate "Turning to AI for help should be as natural a habit as Googling." 👏 #ai #marketing #campaigns #casestudies

We've had an exciting (sunny) few days shooting some of our Christmas content for Mitchells & Butlers PLC 🎄🎅 Watch this space...

What a load of waffle 🤯   When I started working in industry, I quickly learnt that marketers love jargon – so many buzz words, all used interchangeably, And the worst part? When people nod along, without really knowing what the output of a ‘platform’ or ‘creative wrapper’ should be.   I’ve seen firsthand how this can trip up internal teams, or cause misalignment with clients. So I try really hard to be consistent with my language. And for those who may be reading this and starting their career, here is my go-to glossary 🌟   ✔ Insight – a truth that makes you go ‘ah ha!’. This can be about your audience, or the market you’re playing it. It should never be obvious, and should always help the creative team look at a challenge in a new and interesting way.   ✔ Proposition – the single, most important thing you want to say in a campaign, or about a brand. This should be unique and focused. And it’s more important that it’s a clear, easy to understand statement for the creative team, rather than trying to get to a headline or strapline. If the proposition is good enough, the creative team can easily get to those.   ✔ Big idea – a creative thought which brings the proposition to life. The best big ideas are channel agnostic and are, instead, built around a really strong concept. You want to be able to explain your big idea without needing to draw a storyboard.

We just finished an amazing 4-day shoot with Cosyfeet. Every detail, from planning to wardrobe, made their footwear look fantastic. 👟 Take a peek behind the scenes!

We’re excited to give you a glimpse behind the scenes of one of our recent projects – the creation of the brand visual identity for the Specsavers Academy of Marketing. 👓 Tasked with the challenge of blending the iconic Specsavers brand with the fresh, distinctive elements of the academy, our team embarked on a journey to create something special. From the logo, to colour palettes and beyond - every detail was carefully designed to inspire marketing talent at every turn.

Ever wondered why certain colours just 'click' in design? Sophie Cooke shares the magic of colour theory and its impact on design in our latest edition of #IslandVoices

Celebrating Steve Cotterill’s incredible 30-year journey with CHS as he steps into a well-deserved retirement. Steve joined us when our team was just 12-strong. Over the years, he took on various roles, including Director, and established our Catalogue/Publications department. Recently, he returned to his true passion: typography and design, focusing on B&Q and Lakeland publications. We asked Steve to share some highlights: ➡ Most memorable projects? “The CHS ‘40th Year Commemorative’ Book and ‘The Story of LUSH/Cosmetics To Go’ book. Working closely with Clive on these was truly rewarding.” ➡ Favourite memories? “Team outings and away days, especially in the early years. Go-karting, theatre trips, Cowes sailing events, and BBQs at Clive’s home were unforgettable.” ➡ What's one thing that kept you at CHS across the decades? “Clive. He was such a lovely, genuine person… almost like a second father to me. I still miss him.” Steve, your dedication and creativity have made a huge impact. Enjoy your retirement and more time with Barney 🐶