From Girl Math to My Roman Empire, trends keep cycling in and out of the zeitgeist, prompting creators and audiences to remix their versions - but how about brands? We’ve partnered with TikTok to bring you a comprehensive guide on how to effectively participate in trend-centric marketing. The guide explores how brands can leverage trending content on TikTok to grow community, brand love and sales. Here’s what we’ll cover: -Understanding trend-centric marketing and trend lifecycles -Creating the ideal brand response and activating it with agility -Frameworks for successful trend activation -Agency and creator collaboration best practices -Case studies and perspectives from brands, industry experts and creators like creators Megha Singh, Adi Madiraju and #DoveMenCare Like Sabrina Carpenter said (kind of), Please Please Please download the guide from the link below. https://lnkd.in/gdkQuEir #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
Billion Dollar Boy
Advertising Services
London, England 16,287 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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Influencer marketing is soaring in 2024. 🚀 Our global CEO, Edward East, spoke with Business Insider about why we anticipate continued industry growth. As competition heats up and investment in linear channels loses steam, influencer marketing is set to soar: "Big events like the U.S. presidential election and Olympics will also drive up ad revenue. We expect to see more collaborations with legacy brands and in new verticals ripe for disruption, including the service sector. This includes increased investment in tech innovations within the sector.” Read the full story in the comments below. #InfluencerMarketing #CreatorEconomy
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The world of influencers and politics is merging - but how much, exactly? This week's edition examines the role of creators in influencing political outcomes. Read the full story to see what over 4,000 consumers and 500 content creators we surveyed had to say. Hero story by Thomas Walters, our Co-Founder and Europe CEO. #socialtrends #politics #creators #socialmediamarketing
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Are AI ambassadors making life easier for real-life talent and the brands that want to hire them? Our CMO Becky Owen spoke to Vogue Business about how digital ambassadors could perpetuate the stereotypes that fashion has long tried to shy away from: “If you are getting a body double, are you actually airbrushing yourself? Are you creating an imperfectly perfect version of yourself? It won’t have any of your stretch marks or dry skin patches. That is pushing us into a world that we don’t want to be.” Read the full story below. #AI #CreatorEconomy #technology
What brands should know before hiring a digital celebrity
voguebusiness.com
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Billion Dollar Boy reposted this
We are excited to announce that Billion Dollar Boy are sponsoring the ‘Most Creative Campaign’ category at the Influencer Marketing Awards! Billion Dollar Boy is a leading global influencer agency, known for using industry-leading tech to deliver integrated and effective creator advertising. They were among the first global creator marketing agencies and have evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, and New Orleans🙌
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Billion Dollar Boy reposted this
It's with great excitement we enter our 4th year working with Sainsbury's and its brands across all things influencers and creators. We have worked with over 400 influencers and delivered over 4,000 pieces of content in this time and it feels like we are only getting started. A huge thanks to Carla Parry Chris Knight Stephanie Davey Heather Clarke Hayley Ashton Michael Chapman Katie Zavros Tiarna Jones Matilda Clark Simran Bhatia and many more who have been great collaborators and to so many from BDB who have been a part of the journey Tash Putter Ori Krispin James Silverstone Rowland Smith Sacha B. Holly Bray Bella Singer Layla Stephens Jake G. Imogen Williams Melissa Hadley Kendall Morrow Robyn Pibworth and more! Finally to all the amazing creators we have partnered with, we hope you have enjoyed the collaborations. With so much more planned, we hope to continue pushing things further and creating content that will be in your feeds very soon!
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Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife
Cannes Lions bet on creators this year. Did it pay off?
marketingbrew.com
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Are influencers shaping the UK’s “first TikTok election”? Ahead of the UK General Election tomorrow, we surveyed 4,000 consumers and 500 content creators to find out... 🔎 The research shows political organisations approaching 1 in 4 creators ahead of the election. The findings come as the research also reveals an openness to political creator content among voters and evidence of its effectiveness in encouraging voter participation - especially among younger voters. 🗳️ 1 in 3 UK voters would be more likely to participate in an election as a result of ‘organic’ political creator content. 🙋 76% of Gen Z voters welcome creators posting about political content Our Europe CEO, Thomas Walters, says: “Political organisations are adapting their comms strategies around elections to reflect changing consumer behaviours amid a rise in the consumption of news and educational content on social media and the decline of traditional media. “Creators are a driving force behind this content diversification, offering political and cause based organisations, as well as brands, an opportunity to reach highly engaged and loyal audiences, driving online conversation and culture especially amongst younger demographics who are traditionally more difficult to engage in politics. “It’s no wonder we’re seeing a growth in political creator content!” #creatoreconomy #generalelection #influencermarketing
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Billion Dollar Boy goes West Coast. 🌴🕶️ Last week, we launched our club for creator entrepreneurs, FiveTwoNine in Los Angeles with an intimate brand and creator breakfast at Gjelina, followed by a session and panel on Generative AI at VidCon with our CMO Becky Owen hosting a keynote on how the creator economy and marketers are applying #GenAI into social content. #creatoreoconomy #creatormarketing #influencermarketing
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One in four UK creators have been approached to do political content ahead of the general election, but audience reactions are mixed. Creative Pool covers our research spanning 4,000 consumers and 500 creators. Key findings: - More than two in five UK voters (43%) welcome creators posting political content - Favourability towards creators posting political content during an election year rises among younger voters - up to 76% of 16-24 year olds - Despite encouraging one in four UK voters (25%) to participate in an election, sponsored political creator content is actually less likely (28%) to encourage them to vote. Here's what our Europe CEO and Co-Founder Thomas Walters had to say on the topic: "While platforms were once purely entertainment hubs, they've evolved into spaces where news and educational content thrive. Creators are central to this shift, offering political and cause-based organisations an opportunity to reach engaged and loyal audiences." Link in comments to the full article.
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