Feeling First launch with Kinda Studios, System1, and Les Binet ✨ Last month, we were joined by 150 industry leaders and clients for an exclusive event at the Victoria and Albert Museum to debut our new positioning, ‘Feeling First’. Hosted by our CEO, Miranda Hipwell, and featuring a line-up of illustrious keynote speakers, we delved into the power of emotionally-driven creativity and the benefit it brings to brands and businesses. System1's Chief Innovation Officer, Orlando Wood distinguished between ‘showmanship’ and ‘salesmanship’ advertising to demonstrate the power of broader appeal, feeling-centred storytelling, he explained “it's showmanship advertising that creates trust, fame and mental availability”. Our Group Head of Effectiveness, Les Binet showed how emotional advertising drives sales, growth and profit, and concluded that “emotion is the most powerful force in business”. And Kinda Studios' Co-Founder, Robyn Landau, explained how we can use neuroscientific insights and methods to shape creative ideas, because science proves that decisions are directly connected to emotions and that “feeling drives action”. During the session, Kinda Studios’ Head of Labs, Erica Warp also demonstrated the latest Electroencephalography (EEG) technology to show the impact of emotional advertising on our brains, using examples of adam&eveDDB’s creative work to demonstrate how our work elicits specific emotions. Read the full event write-up here: https://lnkd.in/e-jhHSYn
About us
We are adam&eveDDB. The creative company that puts feeling first. We deliver emotionally charged creativity to give brands and businesses an emotional advantage. We are an agency packed with the talent, energy and passion to make things happen, and we’re always on the look-out for new creative opportunities and brilliant new people.
- Website
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http://www.adamandeveddb.com
External link for adam&eveDDB
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
12 Bishops Bridge Road
London, W2 6AA, GB
Employees at adam&eveDDB
Updates
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How we're feeling about...the Summer of Sport ⚽️ 🚴♀️🎾 With a packed sporting calendar, our Planner, Oscar Beach, asked members of the British public how they're feeling about a summer of non-stop sport, in the third instalment of our 'Catching Feelings' series. Have a read of the full article, here: https://lnkd.in/eNDppnAM #creativeagency #summerofsport #advertising #adagency #olympics #euros2024 #paralympics #paris2024
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To coincide with June’s Disability Pride Month and ahead of the Paris Paralympics, the International Paralympic Committee have launched ‘WeThe15: Access All Areas’ – a nine-part podcast series to highlight issues of representation for persons with disabilities, across a range sectors and industries. For its first episode, our Chief Strategy Officer, Martin Beverley joins host Andy Stevenson and Greg Nugent, to discuss representation in advertising, and the importance of amplifying diverse voices in media. A super-insightful discussion – have a listen! 👂 https://lnkd.in/gTAqhfYp #wethe15 #paralympics #creative #creativeagency #advertising
WeThe15 Podcast | Ep.1: How To Improve Representation Of Persons With Disabilities In Ads and Media?
https://www.youtube.com/
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Our CEO, Miranda Hipwell, sat down with Anna Hristou from Wildwood Talent to chat her approach to leadership, how 12 years at adam&eve equipped her for a CEO role, and the nuggets of advice she's received throughout her career, that continue to shape her leadership style today. Watch the full interview here 👀 https://lnkd.in/eY2AS5mM
Episode 12: After work with…Miranda Hipwell, CEO of adam&eveDDB is now live. We had a cuppa and discussed: -Being labelled as a nice leader. -Saying goodbye to John Lewis. -Challenging the expected, especially in terms of re-pitching. -Stepping into the CEO after 12 years of knowing Adam&eveDDB intimately. -Having patience with your career. -Taking a moment to celebrate the small milestones. To watch the full episode, see link in comments. If you're enjoying our After Work episodes, please feel free to subscribe to our YouTube channel - see link in comments. #femaleleadership #advertising #advertisinginterview #afterwork ----- Miranda Hipwell is CEO at Adam&eve, where she has been for 12 years. adam&eveDDB We are adam&eveDDB, the creative company that puts feeling first. We have the hunger and energy of a start-up with the scale of best-in-class expertise from across our network. We are dedicated to making brands famous and giving them feeling, whilst making them easy to experience and buy into at every touchpoint. We are an agency that believes firmly in respect, kindness, openness, self-expression, and creativity, making space for the lived and learned experiences of all our people, and helping them to be the best they can be. We are a place packed with the energy and passion to make things happen and are always on the lookout for brilliant new talent to join us on our journey. -----
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And that's a wrap for Cannes 2024 🦁🏆 We took home an incredible 37 shortlists and 14 Lions across 8 stellar pieces of work! 🏺1 Gold, 4 Silver, and a Bronze for 'If you're into it, it's in the V&A', Victoria and Albert Museum 🍜 A Silver and a Bronze for 'Sorry for Slurping', Unilever Pot Noodle 🗽 A Silver and a Bronze for 'Smugglers', Unilever Marmite 🍔 A Silver for 'The Original Mouthful', McDonald's 💙 A Silver and a Bronze for 'Sicker Than The Patients', Frontline19 ® CIC 💚 A Silver for 'The Last Photo', Campaign Against Living Miserably 🐱 A shortlist for 'Humans Called Cat', Mars Dreamies 🔥 And one for EmergentX Thank you to all our brilliant adam&evers for their hard work, and of course to our wonderful clients for collaborating with us on these awards-winning projects: Sophie Rouse, Evonne Mackenzie, Francesca Robinson, Laura Curtis, (V&A) Andre Burger, Georgina Bradford, Lena Cherryman (née Portchmouth), Angus Giddins, Laura Iliffe, Robbert de Vreede (Unilever) Claire Goodwin-Fee MBACP 🐝(Frontline19), Simon Gunning (CALM), Chris Brown, Samantha McLeod, Liz Whitbread (McDonald's), Melodie Nye, Mariana Paula Coronel, Kay Brown, Georgia Varti, Natalie Ellse, Aoife O'Neill, Hannah Screeton (Dreamies), and Kevin King (EmergentX). What a week! Cannes Lions International Festival of Creativity #canneslions2024 #canneslions #creativeawards #creativeagency #advertising #adagency
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SILVER Film Lion for Frontline19 ® CIC, 'Sicker Than The Patients'. 💙 Film: Not-for-Profit / Charity / Government Cannes Lions International Festival of Creativity #canneslions2024 #canneslions #creativeawards #creativeagency #advertising
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SILVER for Unilever Marmite, 'Smugglers'! 🦁🏆 adam&eveDDB US Brand Experience & Activation: Social Behaviour & Cultural Insight Cannes Lions International Festival of Creativity #canneslions2024 #canneslions #creativeagency #creativeawards #advertising
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SILVER for our Campaign Against Living Miserably & ITV's, 'The Last Photo'. Creative Effectiveness: Creative Effectiveness for Good Cannes Lions International Festival of Creativity #canneslions #canneslions2024 #creativeawards #creativeagency #advertising
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SILVER for our McDonald's campaign, 'The Original Mouthful', created with our friends at DDB Group Australia! 🍔🏆 Brand Experience & Activation: Travel, Leisure, Retail, Restaurants & Fast Food Chains Cannes Lions International Festival of Creativity #canneslions #canneslions2024 #mcdonalds #creativeagency #marketing #advertising #adagency #creativeawards