383 | B Corp™

Apprehensive about fully integrating AI into your product development and management? Here’s why you shouldn’t be (and why you could be missing out on lucrative opportunities for growth): Book a call: https://lnkd.in/e742Yrg2 #AI #DigitalProducts #DigitalStrategy #ProductDevelopment

If you’re finding yourself shying away from integrating AI into your operations, discover why you should be embracing the world of AI (before your competition does!): #AI #DigitalProducts #DigitalStrategy #ProductDevelopment

Are there stages in your digital platform where users consistently disengage? Ready to finally find out why? Get our latest recommendations for doing just that: #Sales #ConversionRate #DigitalStrategy

Are some of your browsers disengaging at seemingly random points? Discover why with our latest insights on turning browsers into buyers: #Sales #ConversionRate #DigitalStrategy

Grappling to understand how to increase engagement by providing a consistent customer experience across all touchpoints? Say no more. Discover the strategies we recommend you use to boost your customer engagement (and ultimately revenue) across digital platforms: #CustomerEngagement #Digital #DigitalStrategy

Engaging customers isn’t easy. Countless brands flood our online spaces with their messages, and customer expectations around immediacy and personalisation have changed tenfold.  For instance, 52% of consumers expect a brand response within one hour. So, if you’re grappling with the question, “how can we increase engagement by providing a consistent customer experience across all touchpoints, and what steps can we take to address any inconsistencies?” You’re in the right place. Discover the strategies we recommend you use to boost your customer engagement (and ultimately revenue) across digital platforms: 📌 Pinpoint issues that exist for customers To propel your business toward genuine engagement with your customers, the first step is often about thoroughly understanding the problems your customers are facing within your digital spaces. These could include trust in the brand, product quality, consumer perception, lack of personalisation or cost. On a deeper level, it could also be due to fragmented customer journeys, information overload, privacy concerns, and shorter attention spans. 🎯 Prioritise areas of opportunity Depending on your objectives, this process often includes enhancing customer personalisation across all of your digital touchpoints, connecting with customers through deeper social practices, developing loyalty programmes or simply improving direction communication through digital channels. 🏰 Improve your digital estate But you don’t have to do it alone; as digital experts, we partner with you to build on areas of improvement within your current estate. Fortunately for you, these are usually quick wins, which means you can see the changes taking place at pace. 🤝 Get full alignment across the business Customer engagement improvements don't happen in a vacuum. That's why we help you achieve lasting digital transformation by aiding the buy-in of every department within your business. 🧠 Employ techniques to increase AOV, conversion rate and purchase frequency Last but certainly not least, once we've made the initial improvements to your customer engagement initiatives, your focus should shift to unlocking all the untapped potential your digital estate includes. The process involves learning and using strategies to increase average order value (AOV), conversion rates, and purchase frequency. #CustomerEngagement #Digital #DigitalStrategy 

Are data-driven insights the fuel that is powering your product strategy and decision-making? If it isn’t, you’re not alone... That’s why we’re hosting our next event in London on Wednesday, 26 June, as we explore Data-Driven Research and using AI to personalise your user journey 🚀 This is your opportunity to connect and learn how industry leaders from Productboard, Vodafone and HomeToGo use data to fuel their strategies and decision-making and move the metrics that matter in their business. Register your free spot below 👇 https://lnkd.in/dd6kf-AJ

What opportunities are there for engagement in your current digital journey? Are you maximising every digital touch point as a way to connect with customers? If you’re struggling to determine where to start when it comes to improving customer engagement, our recommendations will surely help point you in the right direction. #CustomerEngagement #Digital #DigitalStrategy

Are you actually making the most of the 20% of your existing customers who could drive 80% of your future revenue? If not, you could be missing out on lucrative opportunities for growth. Discover what we mean in detail here: #Loyalty #CustomerRetention #LoyaltyProgramme #ROI

At its core, a customer loyalty programme isn’t about impressing your customers with shiny bells and whistles or a dangling carrot. No, it’s about showcasing to your customers that you have a commitment to their success and satisfaction. More so, in this modern age of hyper-personalisation, where high customer expectations are continually developing, loyalty programs offer a dynamic platform for innovation and adaptability. Not only do they allow your business to test, learn and iterate on what works best for your customers, but they also allow you to stay agile, a factor which underpins your ability to remain relevant in these rapidly changing markets. But what else can it do? And how does it affect your bottom line? Let’s explore: 🔐 Retaining customers: Loyalty programmes incentivise customers to continue doing business with the company to earn rewards or maintain their loyalty status. This helps reduce customer churn and keeps them coming back, providing a steady stream of revenue. 🚀 Increasing customer lifetime value: Consequently, retaining customers allows you a chance to boost your overall customer lifetime value (CLV), as loyal customers tend to spend more time with a company over time. By rewarding their loyalty, your businesses can encourage higher spending levels and extract more revenue from each customer relationship. 🎯 Streamlining customer acquisition: While the purpose of loyalty programs isn't to specifically act as "shiny objects" for customers, they are an attractive magnet for new customers. For instance, the possibility of joining a rewarding ecosystem makes the initial purchase decision that tiny bit easier to digest, turning what could have been a one-time transaction into the start of a long-term relationship. 💰 Enhancing cross-selling and upselling: Cross-selling and upselling are seamless when you have a platform to personalise all types of customer experiences. Armed with your endless customer data, there isn't much you can't do to tailor these rewards, which ultimately aids in increasing the chances of higher-value sales further down the line. 🔮 Providing valuable customer data and insights: By collecting data through your loyalty programme, you'll likely unearth a goldmine of predictive analytics for hyper-personalised marketing. This access allows you to not only react to market trends but be agile enough to anticipate them. Want to learn more? Join our Loyalty roundtable event as we sit down with other marketing and product leaders at our roundtable for a share-and-discuss session about how you can leverage your share of the multi-billion dollar loyalty market. #Loyalty #CustomerRetention #LoyaltyProgramme #ROI